Spotahome

Digital Content Strategy

Spotahome is a platform designed for direct booking of accommodation of more than one month, taking away one of the biggest headaches for people planning to move abroad.

We designed an overall content and messaging strategy, and created a targeted social media marketing initiative that is the single biggest driver of traffic and sales. We also created the format for property listings and a search engine optimized content strategy and schedule for the blog, which is centered on tips for expats moving to Europe.