Here is a transcript generated by Otter.ai of The Content Mix podcast interview with VeraContent’s Shaheen Samavati and Marty Englander on how to use AI for content creation:

Shaheen Samavati 00:00
Hi, everyone. Thanks for tuning in. I’m Shaheen Samavati, co host of the content mix podcast brought to you by multilingual content marketing agency Barrett content. Today I’m joined by a very special guest Marty Englander. Welcome, Marty.

Marty Englander 00:13
Thanks for having me.

Shaheen Samavati 00:14
Yeah. So Marty is an Essex based entrepreneur with a popular YouTube channel and tick tock account where he shows small and medium sized businesses how to automate their business systems, so they can be more productive and less stressed. So over the past two years, he’s extensively reviewed AI writing tools. So I’m really excited to talk with him today about his results with these tools, as well as his experience with chat GPT, which has basically taken the world by storm since coming out in November of last year, thanks to its remarkably human sounding responses to complex questions and prompts. So Marty, I’m really excited to talk to you about this, with your experience. And I’ve also been exploring a lot of these tools. I think there’s a lot of interesting things to touch on, but to Yeah, to start out with, could you just share your perspective? Like, why is everyone suddenly talking about open AI and chat GPT?

Marty Englander 01:03
So I think wants content creators discovered, chat GPT, they started marketing it on tick tock. Because it’s kind of like, Oh, my God, this tool does everything for you. And they really emphasized on kind of like the lazy aspects of humanity, where you don’t need to write essays anymore, because you can just enter a question and it does it all for you. But also, we said previously in the conversation that the human eyes aspect of it, where it really is kind of like a personal assistant, where you just put information in ask it a question, and it will just respond just like that. And it’s so accurate, and I think wants Tik Tok is because the virality on tick tock is just crazy at the moment. So once that started going off on Tik Tok, a lot of content creators started focusing on students, and how students can actually use the tool. And I think once students started utilizing the tool, media out that started thinking, students cheating on tests and all sorts and across the board, it just, it just really blew up. And in that way, that’s why I think it’s really popped. And then obviously, you’ve got Microsoft. Investing in. And you know, it’s all

Shaheen Samavati 02:32
Yeah, it really like lends itself to virality on social media, because it’s this tool that’s totally free, anyone can use it, and they can just get on there and put in something and then get some crazy responses. And it’s a really easy way to create social media content. And it’s like, kind of it’s really shocking and surprising. So it’s easy to see why it became so viral. And that’s definitely how I first heard about it, like influencers that I follow, like putting stuff in the chat GPT and seeing and everyone was making their episode, you know, with that. Seeing what chat chit chat GPD would tell them in some, some responses,

Marty Englander 03:10
it was quite alarming to see just how popular it became because I know on my Tik Tok channel, I started creating content about Chuck GPT. But previously, I was already talking about AI writing software’s but different ones. And then every chat GPT video I posted, was getting like 1000s upon 1000s, even somewhere 100,000 plus views, and I realized, Oh, this is actually, you know, something that’s gonna change everything.

Shaheen Samavati 03:44
Yeah, totally. So you’ve been kind of testing AI writing tools before it was cool. You’ve been?

Marty Englander 03:51
They’ve always been cool. They’ve always been cool. But yeah, before people

Shaheen Samavati 03:55
knew how cool they were, I guess. Yeah,

Marty Englander 03:57
yeah, exactly.

Shaheen Samavati 03:58
Yeah. Cuz it’s been like two years. We were saying, like I mentioned in the intro, yeah.

Marty Englander 04:03
Yeah. So. So I make money through being an affiliate marketer. So I’m always looking for opportunities, you know, new products that are coming out on the market, but also as someone who gets bored really easily by doing the same tedious tasks in business every day, I’m always looking for ways I can streamline and speed up my processes. But then once I’ve really started looking into it, I realized, yeah, there’s something here. And then I saw the direction that Jasper or wherever they will call up the time we’re going in, and I realized, Oh, actually, no, this is this is something new. This can replace everything from search engines to you know, writing to workflows, all of it it’s, it’s something there and I just really enjoyed using it as well. So

Shaheen Samavati 05:00
Yeah, before that you were reviewing like other tools for kind of business process automation with a focus on content creation. Yes.

Marty Englander 05:06
Yeah. So I was, I was reviewing all different sorts of software’s I was also, because previously, I was running a digital agency called rent STL, which is kind of still going, but I don’t really take on new clients. It’s just with existing clients now. And I just, I kind of got because I’m somewhat introverted, I kind of got really tired of clients constantly asking me the same questions over and over. And it didn’t matter if I automated my systems to the point where well, here’s a video to explain it. They needed that handholding sort of thing. So I thought to myself, What if I start releasing these videos online? And that’s kind of how it all grew from, you know, I thought to myself, well, instead of just one person, I can reach hundreds of 1000s of people in an instance, you know, sort of,

Shaheen Samavati 06:00
yeah, and it seems like it really touched on a niche, because I don’t see a lot of other people who have gotten to the depth that you have, in terms of like testing these kinds of tools.

Marty Englander 06:08
So it’s funny. So I also work alongside my father’s business as an accountant, he owns an accountancy firm. So as his business grew, and I saw the troubles that a traditional hard working business owner, small medium sized business owner went through, and it often it gets to the point where they’re doing everything themselves. So I kind of realize that actually, small, medium sized business owners, they’ve not really got the budget, to invest in heavy materials, or invest in big marketing, you know, strategies and what’s not, because for SEO, it can take like six months to a year just to start seeing any sort of payback. It’s, it’s one of those iffy areas, but obviously, they don’t understand that because they need those immediate results. So I thought to myself, well, if I target people like my father, who was the, the DIY, intelligent business owner, who doesn’t want to do everything themselves, but kind of need to, in a way,

Shaheen Samavati 07:19
understand them potential for digital marketing. So

Marty Englander 07:22
let me make your life easier by automate helping you automate your stuff out the window, in the nicest way, but really, with AI stuff can learn AI and really become an asset to a company. But yeah, and I kind of just developed from that. And I also just really enjoy going into new software’s checking them out seeing what they can do. And yeah, there’s software’s just great, you know, but they just are.

Shaheen Samavati 07:54
Anyway, yeah. So and like, you’ve you’ve been using these tools to automate, I guess your own businesses as well. Oh,

Marty Englander 08:00
yeah. Yeah. Yeah. So I have like systems in place where I have different YouTube channels, I have freelancers, creating videos for me, uploading it to let’s say, a dropbox folder. And then from that those video titles, implement AI writing, which will spin the titles, the descriptions, the tags, it will then be automatically uploaded to YouTube and sheduled out. Yeah, and they don’t know that. Yeah, that’s it. Yeah, it really is. That saves a ton of time, especially if you’ve got like 1015 freelancers, uploading 15 1015 videos a day. So I no longer need to optimize every single video. Because the AI does. Yeah.

Shaheen Samavati 08:45
Yeah. Very cool. So we’re going back to the topic of chat GPT. And, and well, and you had been like, before GPT. Basically, there were these AI writing tools that were based on the the GPT API from open AI. And I’m curious, like, well, basically, why would anyone buy those tools now that we have Chad GPT. That is that is free to access? I guess? That’s a question.

Marty Englander 09:13
It’s a good question. And the reason why is workflow, so chat GPT is very conversational. But if you wanted to streamline those processes, you still need to keep on answering commands. So if we take let’s say, a blog post, you want to write a 3000 word blog post. Now, usually, the way you would break down blog post creation is you’ll get the main topic, you’ll create lots of sub titles and headings and whatnot. And then you’ll break it down to the point where you’re answering each sub title heading, and that takes a load off, which at GPT. If you’re gonna do that, yes, you can say write me an outline of a blog. But then you’ve still got some form of formatting issues there, which is still a bit Have a pain. Okay, so remember, it’s specifically for businesses, or my target market time is money. So you want a tool that’s going to kind of not need you to break down on every single little part of the writing process. And then the issue with formatting it all, as well. However, if you’re using, let’s say, a tool like Jasper, or writer, I’m actually I’m going to kind of lean just towards Jasper, because I still think that well ahead of everyone else. They have templates involved where you put in the title or whatever you want, click a button, and it just it takes you through the journey. You don’t need to do that thinking you don’t need to learn the extra commands, it just takes you through the software’s telling you what to do basically, charging a PT doesn’t do that. As such, yeah, yeah,

Shaheen Samavati 10:58
they say the quality of what you get out is only as good as the quality of what you put in in terms of the prompt. And there’s even like industry, there’s even people now who are like Trump’s consultants or something?

Marty Englander 11:08
Yeah, I know. I’ve seen a guy, he’s on Facebook, he’s actually the affiliate of just the head affiliate of Jasper. And he’s obviously seeing predicting where this is going. And he’s created a massive directory of prompts and AIS and no doubt, he’ll make very good money after that in good in good time. But he’s really fanatical about it now. And I

Shaheen Samavati 11:31
know there are like these. There’s like, you can use like, what do you call that like a Google Chrome extension to like, save all your prompts. But that means you have to like, think of all your possible use cases. And well, I guess as you go, you would keep on saving them. But I guess if you’re using a tool like Jasper, you wouldn’t need to do that you’d have like, a lot of like the most common situations, there would already be prompts for them essentially, or you would just be putting in your details, but it would be directing the, the tool to do it.

Marty Englander 12:03
That’s another thing you know, the difference between charge GPT and more business oriented oriented towards which is Jasper has things called Custom recipes. So if you’re if you do review, as you literally just enter the recipe, you save it, and then you can click on that template. So it’s like your own little template inside the software. And you can just keep on going like that. So yeah, it’s definitely just streamlining processes, which to me is the main the difference between the two?

Shaheen Samavati 12:35
Yeah. Well, and then well, I think like, it’s basically been a couple of years since this API for, for this GPT technology was opened up. And since then, like hundreds of apps have been built around this. And I think it’s a little bit overwhelming to figure out like, which ones are worth trying out? Like, how did you decide which ones to review? Which ones to explore further? And how do we know which ones are actually good? Versus like, but that might be gone tomorrow? Because I think a lot of these are kind of in testing mode as well.

Marty Englander 13:10
Yeah, I think it’s all in the eye of the beholder. Really, you know, it’s kind of I’ve had So many people say to me, Marty, why should I use Jasper over Rytr? Why should I use Rytr over Writercream? You know, why should I use this over CopyAI? And the truth is, is that they all basically use the same foundations, but it’s like, what is it you actually want the tool for now? Obviously, yeah, I want to write with it. But to what extent? Do you want a tool that’s going to be more of a personal assistant to you? Or do you want a tool that’s going to do it for you? Because then that can really, you know, say, hey, well actually, does Rytr do it all for you? Not to the same extent as let’s say copyAI or Jasper. Or do you need something that’s more business orientated? Well, then you’re really looking at Jasper. And do you need something with teams or not? So you’ve got to say, what is it I actually need it for? And being realistic, how much am I going to be using it? And then you can you can really make that decision. In terms of me, at the time when I first started getting into it, there was only one product on the market at the time, which was it was conversion or Jasper right now. And then very quickly, the popularity of Jasper got out and everyone started creating them. But for me, it was kind of like it was kind of like, oh, this new software’s just come out. Okay, well, I’ll try that one. I’ll try that. I’ll try that one. And now, I probably get maybe close to five new emails a week from new software companies who’ve just released their own writing software, saying, ‘Can you review our software sort of thing’. I no longer want to keep on reviewing it because I kind of get it. And I’ve also built my own internal one as well. So I use a whole combination of different writing tools for different things.

Shaheen Samavati 15:25
Right. So you’ve become kind of an expert in a few tools and you prefer to keep creating content around that versus every new tool that comes out.

Marty Englander 15:32
However, if you’re someone who’s moving into the world of AI writing, and you’re really like, where do I start? Well, first ask yourself what you want it for, truly wanted for. And then just type in AI writing and go through the links. Most of them have got free trials. So see what you’re comfortable with.

Shaheen Samavati 15:55
But there has been a concern for me like having an agency. If I were to use one of these tools in my business processes, then maybe they don’t exist in a couple of years, that would be like a pain to have to implement something else later. So like trying to choose something that is established and has the track record.

Marty Englander 16:15
Well, you can kind of have some reassurance knowing that the AI writing market now is pretty competitive. So the ones that you discover are probably the ones that are treating it like a business and not a cash generator. Also, you’ll go online, you can look for reviews. And you know, you’ll see people like me talking about it. Yeah, so it’s just one of those things.

Shaheen Samavati 16:48
Yeah, definitely Jasper is interesting because they’ve been around the longest like you mentioned and they have developed a lot of tools that seemed to be targeted specifically at marketers. Which is what I was going to ask you, because that’s one thing to consider, if your individual writer you might choose one tool versus if you’re a marketing department, you might consider something a little more complex, because Jasper, for example, is the most expensive tool that I’ve seen.

Marty Englander 17:14
Yeah, it’s not cheap, especially the boss mode. But there’s good reason for that. Because also, when you do start diving into the world of this sort of automation for your content creation, or whatever, you want to be part of a community that can give you ideas and really help you use those tools. And from what I’ve seen in the community of Jasper, some of the information that some of the people in give is you would expect to pay good money for, but they just give it and they just share their case studies. You’ve got people who have become best sellers on Amazon with books that they’ve written tirely from using tools like Jasper. You’ve got hardcore marketing experts who generate stupid money online, but are in that group connecting with people. It really is a very powerful community that is definitely important to be part of if you’re joining these sorts of softwares. Yeah.

Shaheen Samavati 18:23
And I was curious, like, from your experience, how much editing does an AI produced article typically need? And how much time does this actually save you?

Marty Englander 18:31
Okay, so when I first started off, I thought it was taking me longer, then just writing it out, because you’re like, oh, because you’re getting to know the software. It’s like, oh, what commands do a put in and say, Oh, no, that’s not right. You know, but now, I would say I could probably churn out a 3000 word blog, and well, 30 minutes, as opposed to it taking me probably about a day and a half.

Shaheen Samavati 19:02
time you need to read through it that long.

Marty Englander 19:05
Exactly. And yeah, because there’s so I like to I, across all my videos, when I’m when I’m showing people about AI writing tools, I say you want to apply the 8020 rule 80% of the heavy lifting of the books and writing shall be done by the writing tool. 20% should be you fact checking, and just making sure it flows correctly, humanizing it a little bit more, although, now I’ve kind of discovered that if you just tell the software to write in a certain tone, or say write in the style of Ironman or whoever it will, so you can add that human element. And so the more what I’ll say is that when you’re first getting started, it will take you much longer. But then if you really become proficient with understanding which commands to use, and also understanding how to write on a fundamental, fundamental level as well because if you Don’t know how to break down a blog, then you’re going to be spending longer anyway. But these tools do help you do that, because you can tell by the templates that they offer and the way that they do it. You know? So just to give you an example, going back to the blog, if you’re writing a blog, you say, right, give me five ideas about a blog idea. And then it will do that. And then you say, right, create a blog outline about this idea. It will do that. Expand on this, it will do that give me references for this, it will do that. Do you see how fast that becomes? Yeah,

Shaheen Samavati 20:38
yeah, absolutely. Yeah, I was kind of mentioning that when I first tested, I was starting to look at some of these tools, like a year ago, and I tested a couple of them. And I was, I just didn’t see like, how I could implement that in my business. Because it seemed like, yeah, it was gonna take as much or more work to like, fix the results that came out of it, then. than just writing it from scratch, obviously, especially since in my company like we work with, like, we all have writing backgrounds, it’s like we work with professional writers who write very fast, so the tool would have to be incredible to be able to really save them much time because they’re already very fast. But I think now the results that I’m seeing from from these kinds of tools and from techy btw, obviously, it’s like a whole nother level than where it was a year ago. That’s incredible.

Marty Englander 21:24
And we also need to remember that the more we write in the higher quality tools, the more understands your tone of voice and your writing patterns as well. Because it’s learning from your inputs. So the more you do, the better your outputs are going to get. Even if you’re not proficiently learning all the right commands and everything. If you keep writing in your style, it’s going to pick up on that and output your style back at you. Yeah, so yeah, so that that’s a big thing.

Shaheen Samavati 21:59
Yeah, I think that’s one thing that is not totally consistent on yet. But it’s, it’s interesting to see how, because sometimes you put in the same prompt, then you get like very different style results. And it’s like, it’s actually baffling. Like, how does that even work? Like, but um, and obviously, like, when the kind of work that we do for brands, it’s like really important to stay like on tone and everything. But I think for me, for me right now is the most interesting potential is that like, I think as a writer, sometimes you just like, don’t know what to write. So it’s really cool that you got the block. Yeah, exactly. Yeah. So you don’t have to think about it just gives you something and then you can work with that. And maybe, in my case, I’ve always like completely changed it. Even when I write something myself, I write it once and then I tend to 10 times you know, but but I think that not having to come up with that initial thing that it gives you something a basis to start with. It’s good for like idea generation great for getting your thoughts organized and stuff and kind of having Yeah, like using it as a writing assistant, essentially.

Marty Englander 23:03
But that’s exactly all it is. For me anyway, a lot of the time, because like you, I don’t want it to have a bit of Martijn all my writings, which I probably don’t write at your level, truth be told, but I do a lot of content creation. I actually created a video about 12 months of using AI you know, and I’ll showcasing results because I focus on content creation for purely traffic, traffic generation. And are you are you realize that on social media platforms like Quora, for example. My general idea was if I spent one hour per day using AI answering people’s questions, can I generate a traffic source? A good quality one. And I spent 24 days reaching the goal of 10,000 views from a brand new account. And then six months down the line, I had a notification from Quora saying, my content has reached over 50 million newsfeeds. And I didn’t I didn’t log back into the accounts. And so that’s, that’s that’s kind of the stuff that I really fit that I also focus on that that’s where I really enjoy doing stuff like that. So

Shaheen Samavati 24:18
yeah, like clinical that whole experience, I think on your YouTube. I

Marty Englander 24:21
did, yes, I did. I’ve recorded the entire process. I tried to leave it as raw as possible. And the aim was just 10,000 views in 30 days. I reached that in 24 days.

Shaheen Samavati 24:33
So well, what other types of AI tools are using besides besides the writing tools? So we’ve already talked about? So

Marty Englander 24:42
at the moment

Shaheen Samavati 24:45
thing, because we’re talking about student transcription, actually, before we started recording transcription tools, voiceover tools and things like that. And well, I don’t know if other parts of your process that that you think are kind of would be interesting for maybe marketers listening who might want To implement other other types of AI tools in there.

Marty Englander 25:03
Sure. So AI image generators at the moment, what I’m doing with them is I am bulk creating images, uploading them to platforms like Adobe Stock. And then they just sell the images. That’s quite fun. I am I’ve started experimenting more and more with what I was saying to you was the the voice SIV training AI to pick up on your voice. So then it actually outputs your voice no matter you put text in outputs your voice, but it’s not robotic in your voice. That’s quite scary. Yeah. So

Shaheen Samavati 25:47
there’s like a few tools out there that are like, for human sounding voices for your voiceovers. But this is a tool that actually does that with your you train it to sound like you.

Marty Englander 25:57
Yeah, so one of those tools can be since I’ve got all my, my speech is awful, synth tz, I think it is that they do stuff like that. Also, I’ve been playing around, it’s not so much AI. But the reason I think it’s relevant is because it allows non tech people to learn a little bit of programming, which will allow them to integrate AI is stupid money, like nothing. We talked about 10 years. And that’s no code applications. So things like bubble, if you have a basic knowledge of a fundamental knowledge of programming, you can develop your own in house tools from CRM systems that integrate AI, you know, text to live chat bots, all of that stuff. So and that requires no code at all. No code?

Shaheen Samavati 26:53
Of course. Absolutely. Yeah. And I think like, practically any business application that’s worth its salt is somehow implementing AI into into the software. So even people come to look that way. Yeah, yeah, go I know, a lot of the tools were using at least they’re like, announcing they’re gonna have a new AI feature. So it looks like everyone is kind of, it’s just, I mean, I think to stay relevant, like pretty much every piece of software is going to start integrating,

Marty Englander 27:19
you’ve got to adopt, you know, you said it yourself, like join COVID. You started your podcasts and everything. And you’ve just got the, you know, if a physical business can no longer do things, well, the next evolution is like you don’t want to go out of business is going online and then making that work. And it’s no surprise that a lot of my assets started booming over COVID, you know, so whilst most businesses started to struggle, mine really started to thrive because I was already showing businesses how to automate. But the only difference here is that these now sort of purpose to learning it rather than, you know, just

Shaheen Samavati 27:59
Yeah. Alright, so for those people who aren’t using AI tools, yet, how much longer can they afford to wait?

Marty Englander 28:06
I think it depends on the individual or the business. So I know, AI writing tools, were really had a really strong focus on writers and marketing firms. But the best way I can answer this, I think, is actually just sharing a really short thing that’s just happened to me recently, to share with that it’s actually across the board. And my wife ordered some made to measure MDF supplies from an online website website, which I think were the salespeople. I think they’ll drop shipping or doing some sort of middleman management sort of thing. And she realized that she ordered the wrong way to measure stuff. So she contacted them say, Look, can we cancel or change the order within an hour of ordering? And it was at night as well? They said, No, they replied, The next morning, say no, it’s too late. Sorry. So we said, but we’ve got a 14 hour cancellation period, a 14 day cancellation period, it says on your website. That’s not That’s not applicable to me to measure stuff. So I thought that was a bit iffy. I mean, obviously, being the needy customer who doesn’t know anything illegal at all, but I thought that was about Come on, we ordered in an hour. So I went to chat. GPT and I said, What are the legislations or the laws about, you know, geling canceling an order, you know, what am I right sort of thing? So he said, Yeah, you have a 14 day cancellation period, unless it’s made to measure. So I said, Oh, can you find me a reference for that? Yeah, and show me the URL for the official UK Government website. And it did exactly that. And it was true. We don’t have a leg to stand on. So we just had to accept it. But if I was to go to a solicitor or someone, how much would they have to charge me for that. And how long would it have taken me? They would charge me like 150 pounds for a really quick, simple answer. And it probably would have taken about 48 hours to get an answer. And they may not have actually because I think solicitors and barristers talk a different line line doctors all talk a different language to simpletons like me anyway. So it would have cost an absolute fortune and tons of time, and then I probably wouldn’t have understood the answer that they gave me. But charge GPT gave it in a simplified way. They gave me the reference, and it happened within less than a minute. So, yeah, and this is this the thing? So I think any business, Any white collar business that’s not seeing a way to implement AI into their daily activities, whether that’s enabling a live AI chatbot on their website to answer questions directly or have a serious infrastructure change with what they’re doing, are really going to start feeling it over the next five years or so. How can they not? Because now I use chatGPT as a daily assistant. It’s like having an army of people in any field, a specialized army of people in any field, answering me straightforward, non-agenda, well at the moment, non-agenda responses. I don’t know how once customers, you know, the simpleton people like me, really start implementing it and using chartGPT. Because Microsoft does incorporate it into Bing and they’re now incorporating it into Teams. So teachers are going to start using this more and more. So non-tech people are really gonna start learning this. So I think it’s across the board. Really, across the board, I think people need to start integrating this or learning about it to see how they can utilize this best for their customers and for that for their business. Because it’s coming. It’s not going anywhere. This is like the new Google sort of thing. Google is threatened. They’ve recently just done a red announcement, which is like, No, we need to act. And then they tried launching their new AI, replica chat GPT called BOD, I think it was, which then failed miserably. But this is coming to every single business without trying to scare businesses, because it can be an amazing tool for you as well. So getting the fundamentals in place, it’s going to cost you a lot if you if you don’t if you don’t utilize it properly.

Shaheen Samavati 32:53
Yeah. And as we were kind of saying before, like this is going to be become mainstream. So I guess one option is to wait and to become it becomes mainstream, and you’re gonna end up using it anyway. But there’s obviously advantages to be being an early adopter, and very much

Marty Englander 33:07
that well, you know, you’re not playing catch up, like, you’re just not playing catch up. A lot of my systems and integrations now, most people will start discovering them in the next couple of years. And that’s not me bragging saying, ‘Hey, look at me,’ it’s just, I’m this weird nerd guy online who somehow makes a semi-okay living reviewing software. I’ve somehow developed all of these systems, and it’s going to be a few years yet before businesses will be able to get up to par with those systems. So, definitely being ahead of the game is a massive advantage because you’re always going to be ahead of everyone else if you start learning it all now. It can be frustrating, especially if you’re not tech savvy and everything. But I mean, I don’t know how to code, but I asked ChatGPT to develop a WordPress plugin that will automatically find images on Google related to the keyword of the blog post title and insert after every 500 images when I click Publish. I didn’t know any code and it developed it for me. It’s next level stuff, it really is. So yeah, if you’re a business owner and you’re not playing around with chatGPT, instead of using for your business to start off with, incorporate it into just your daily life. If you need a food recipe, you got food in the fridge and you don’t want to make, type in the ingredients into ChatCPT and it’ll show you and then that will start broadening what you can do with ChatGPT for your business. It’s always scary integrating this sort of technology, but it’s coming, it’s not going anywhere, it’s just gonna get more and more. And you don’t want to be phased out. You don’t want your customers to know more about what you do because they’ve got ChatGPT.

Shaheen Samavati 35:11
Totally, and now’s a good time to play with it while it’s still free.

Marty Englander 35:16
Well, it’s yeah. So as of this morning, they have been rolling out a paid plan. They say they’re always going to keep it free. But all that means is that their free version is just gonna get slower and slower. And a little more limb more limited. I think I just subscribed to it this morning to $20 a month. And that’s in the UK. But that gives you fast outputs and a fuel that you can tweak the model that you’re using as well. So I guess with the Yeah, you’ve got you’ve got instant access, there is no waiting time. I was literally just playing with it before we started talking. And yeah, the the outputs are much faster. Instant Access, you’re not locked out ever because of high demand. You’ve got priority all the time. So yeah, for $20. It’s, you know, if it’s feasible, it’s definitely worth it.

Shaheen Samavati 36:11
Yeah, sounds like it. Yeah, totally. Well, I guess like to wrap up the conversation, could you tell us about like, what do you think is coming next for AI applications? What are you excited about for the future?

Marty Englander 36:23
I think video is going to be the next big thing. I can’t remember if it’s OpenAI or, it might be openAI, I’m not sure. But I’ve just joined a waiting list for something which allows you to, we’ve already kind of got something like it, but it’s not AI, it’s it’s something else. But you input some text and it creates full blown videos, whether that’s typography style videos or animated videos. But the difference here is that you can literally say, right, I want scene one to do this, scene two to do this, scene three to do this. I want you to create the text for me, the sales pitch for me. And I definitely think video and AI is going to blow up, it’s already here but once it gets released into mainstream, I think that’s going to be something really exciting, especially if you can create your own personalized avatars with your own personalized voice. I mean, I used to sell corporate videos and all sorts to businesses and whatnot. We developed like a little TV station. And we used to charge like 1000 pound plus for a video to be made about the business. But this, and it used to take a full day of going down recording and stuff like that. It’s gonna do that all for you.

Shaheen Samavati 38:01
Already for editing there’s a lot of interesting tools. There’s people who have YouTube channels that are completely generating everything using AI tools and the quality isn’t there yet, but they’re still showing up in the suggestions. I don’t know why. Because you get there and then you click away right, but some of them have some decent content but it’s just hard to watch because it’s just some stock footage and some bad voice over.

Marty Englander 38:34
those those faceless YouTube channels, you know, they they manipulate the algorithm do watch the well they’ve manipulated the watch time, which is like the main fundamental ranking factor for Video SEO. You know, so because they manipulate that, that if they’ve got like a 20 minute video and about 80% of people are watching it, watching it, that’s gonna outrank anything else. But they that and they earn more through AdSense rather than anything else but yeah,

Shaheen Samavati 39:09
yeah, so that’s like the, I guess that’s what I think of when I think of like aI created videos, but I think that what you’re talking about is like going to be

Marty Englander 39:18
completely different. This is going to be the good. If you post an image online which is an infographic, the engagement rate is actually a lot higher because it’s easier for people to digest infographics and than it is almost anything else. This is kind of like that side of things where the characters are going to be animated. The footage you know, if you want a space man in space, it will be a high detail footage of a man floating and you know, if you want them in a penguin costume, floating in a penguin costume. I don’t know if you’ve played around with AI art? So again, it’s going to be down to the prompts that you put in but that is something I’m really excited about. Because that takes like the last thing that I can’t really automate in my business to automation of business and I’m excited for that.

Shaheen Samavati 40:20
Which actually, Jasper has like a built in that tool built into it as well.

Marty Englander 40:24
Yeah, personally, I feel like they’ve not really develop that as well as the writer. So I think yeah, so I use no code to build my own image generator, which is considerably cheaper. And I get much better outputs from it. Yeah, but yeah, that they’ve got one, what they need to do is integrate that into the chat feature of Jasper. So then when you ask just or the boss mode, the long form editor, so when you start, you can ask it to write pull in some images for, you know, this, and it’s actually in a full document for you.

Shaheen Samavati 41:04
But I think it is interesting for people who are not tech savvy, who just want a one stop shop for their AI. Yeah, and obviously, I’m sure they’re gonna develop it more as well. So

Marty Englander 41:14
yeah, definitely. I mean, it’s, you know, take Adobe Stock Photos, for example, they charge something like 40 to 50 pounds per image that they sell for licensing for, you know, yeah. Now, you can just say, you know, if you’re a food blogger, for example, you can make people say, hey, cream, if you’re, if you’re showcasing a pie recipe, you know, create an MA, a high detailed image of a pie on a plate and a really nice kitchen of a lovely family eating it. Make it photo realistic and buying you’ve, you’ve got a royalty free image that was inspired by some of the best artists online. But it’s, you can use it.

Shaheen Samavati 41:56
Yeah, exactly. Yeah. You get the rights to that to that image. That’s pretty cool. Yeah. Yeah, it’s a lot of potential there. And definitely, that’s one of the big pain points, actually, for content creators is to find, especially when you’re writing content to like, find something to illustrate that. So that’s what’s potential. Well, we’ve, we’ve touched on a lot here, I’ve learned a lot and I think our viewers have to so thank you so much for sharing all your knowledge with us.

Marty Englander 42:22
Thank you for having me.

Shaheen Samavati 42:24
So why don’t you tell us? Where can we find more information about you? If people want to follow you? Where do they

Marty Englander 42:30
so you can find me on YouTube? That’s youtube.com/at Marty Englander, you can find me on Tik Tok. That’s Mr. Online reviewer. I know cringe but, you know, sometimes catchy is catchy. You can find me on my website marketing laptop calm. Or you can just type in Marty Englander on your web browser. Yes, yes. But yeah, just yeah, just just type my name in on Google. And you’ll see all the stuff come up.

Shaheen Samavati 43:07
Excellent. And of course, we’ll put links to all those things in in our show notes that go along with this. Thank you. All right. Well, thank you again, and thanks to everybody for listening in. For more perspectives on global content marketing, be sure to check out Berra content.com/mcs And if you’d like to get in touch with us or have any interesting topic for an upcoming episode, feel free to reach out at MCs at Bear content.com And keep tuning into the podcast for more perspectives on topics related to global content creation. See you next time.

Transcribed by https://otter.ai