Here is a transcript generated by Otter.ai of The Content Mix podcast interview with VeraContent’s Shaheen Samavati and Natalie Binns, senior director of demand generation marketing at Omnisend:

Shaheen Samavati 0:13
Hi everyone, I’m Shaheen from The Content Mix, and I’m excited to be here with Natalie Binns, Senior Director of demand generation for Omnisend, which is a global marketing automation company based in the UK. Thanks so much for joining us, Natalie.

Natalie Binns 0:25
Hi, Shaheen. Thanks for having me on the show.

Shaheen Samavati 0:28
Yeah, it’s great to have you here. So just to start out, can you just introduce yourself, in your own words, just tell us a bit more?

Natalie Binns 0:35
Sure. I am a marketing, passionate, excitable individual, somebody that loves everything about business. And, you know, in my spare time I love travel, which obviously is not happening so much at the moment. I’ve worked in the tech space for far too many years, I don’t really want to disclose that because it’ll give away my age. But I’ve lived here in the UK. Obviously, I was born here and grew up here. I’ve also moved and lived in the Bay Area in the US for a few years and have often, you know, worked for multinational international businesses, but mainly in the sort of startup space in the tech industry.

Shaheen Samavati 1:20
Okay, very cool. Can you tell us like, how did you get into that in the first place? What was your first foray into marketing? And then how did you kind of develop this specialization in tech?

Natalie Binns 1:29
Sure, absolutely. Well, I actually my first kind of real business job because I worked a lot as a young teenager in various different retail and other organizations. But I started out in a very small headhunting agency in recruitment, and that purely specialized in IT sales. And so I wasn’t particularly great at IT when I was younger, and but this was a real intro into the industry. And, and very quickly, I realized that the the jobs that we were, you know, filling, and that we were looking to fill, sounded really, really interesting to me, I learned more about the industry. And so I moved into sales, and started at a reseller, and then moved into vendors. And, and they didn’t have marketing departments, so I didn’t have anyone to generate leads, or to promote brand awareness or create content. So it was very much a, you know, hitting the phones, learning from conversations, you know, learning from people around me and kind of understanding that actually, we would be far more successful with a strong marketing team. And so, as time went on, I got more and more interested in the early part of the sales process, the marketing side. And that really fascinated me, and I really wanted to learn more. So that’s kind of why I got into marketing and how I started out.

Shaheen Samavati 2:54
Okay, and your most recent roles have been in demand generation. Can you tell us what kind of what that means, exactly?

Natalie Binns 3:03
It’s one of those things that, you know, for me, it’s, you know, I’ve always had that mindset of generating business, you know, finding opportunities, evangelizing what we do, telling the story and bringing new prospects into the business. So, you know, Demand Gen is all about, you know, that really strong blend of outbound marketing, and also combined with with inbound, integrated campaigns to bring in new business. So, you know, in terms of Demand Gen, for me, it was a natural step, because having come from that sales background, where a lot of my roles were very much new business—cold calling or cold emails—that natural progression into bringing people in, was something I got really excited about. Many people don’t realize that marketing people have targets too, and actually with Demand Gen, one of the things that I love about it is that, you know, it’s very numbers oriented, it’s very goals driven, you know, you can show a real impact to your company’s bottom line and really support the business in terms of revenue. So, Demand Gen is all about helping the business bring in new opportunities for sales to close them or for them to self serve close.

Shaheen Samavati 4:22
Okay? And then how is what you do relate to content marketing?

Natalie Binns 4:27
I couldn’t do my job without content marketing! And you know, it’s one of those things that has changed dramatically over time, the way in which people buy, you know, has just evolved. And so content, I seem to remember content marketing, not being discussed about sort of 12/15 years ago, and starting to hear more and more about it being a thing, so to speak. And people started to see the real value from content… Different types of content that would address different issues provide different people within the same sales process at different stages with information they need in order to go through that journey. And you know, me as a buyer, as well, a lot of marketing leaders, you know, we have budgets to spend, we have technology to buy, we need to buy services that help us do our job effectively. And so we’re also recipients of content. And so you know, for me, you know, I need the right sort of content to bring people through that journey from never heard of us, don’t really know much about what we do, don’t really know what they need from a thought leadership perspective, and take them through that journey, until they feel comfortable that they’re ready to try and buy the product. And so you know, whether that’s video content, or whether it’s written content, whether it’s social content—it’s all important, and getting the balance of the right techniques, as well as the, you know, giving somebody that’s going to get real value from what you’re providing, rather than it just being a piece of content that is just done just for done sake. And so for me, you know, I’ve been involved in it from managing that in previous companies to working extremely closely with our brand and content team Omnisend, where, you know, they provide ideas, they deliver on the content, and then my team, you know, we go and execute that, we report on how things succeed, and then we share that back so that we’re constantly optimizing and evolving our content strategy, and our execution.

Shaheen Samavati 6:46
Okay, super cool. And can you tell us a bit more about your current role, like you just recently joined Omnisend, right?

Natalie Binns 6:53
Yeah, so I’ve been there sort of seven months, which has been like, really quick, and I don’t know whether it’s faster because of lockdown and COVID, or whether it’s just, you know, it’s a great speed of a company in terms of how we do things. You know, my role was a new role that was created to build and, you know, a world class and demand Gen function. And there were a few people that were already within the organization, but bringing them together into, you know, a team where we can share ideas and really focus on optimization. But we’re a startup. So my personal role involves rolling up my sleeves, and filling gaps where we don’t perhaps have all the roles that we need, because we’re always recruiting, and in fact, we’re recruiting heavily at the moment. So you know, whether it’s getting involved in partner marketing, and working on partner events, or partner activities, and speaking to partners, which I love about my job, being able to really engage with our partners, community and customers where possible, something I’ve always enjoyed in my career, to, you know, getting involved in digital and looking at how our digital programs are performing, whether it’s the creative or the copy or the content. So my role is very varied. But I’m also you know, very much, you know, leading the team, you know, mentoring the team and coaching them and helping them move forward in their careers. As well as working with the executive team, on our plans to grow where, you know, we’ve been very successful, the last few years and extreme growth were in a really strong position, because we were very much service the e-commerce space. And as you know, given everything that’s been happening, e-commerce has just shot up like a rocket, you know, we’ve, we’ve been successful for many years, e-commerce has been, you know, improving and increasing. But because all the shops were shut, certainly in the UK, and in many parts, there’s been local lockdowns, businesses have had no choice but to really, you know, push on the e-commerce space. And, and many people have been out of jobs so have started new e-commerce businesses, and it’s been seen to be, you know, an area for real growth. So, you know, for us, as an organization, we we’ve seen some real success there. But it requires us thinking about ourselves, and making tweaks and optimizations and thinking about our strategy. And as we, as an organization have chosen to move towards product led growth, we’re adapting, and really trying to focus on the best customer experience. So other parts of my role, spend time strategizing and working with the executives on on how we make those switches, what changes we need to make and what experiments we need to run in order to kind of find what the golden bullet is to show success.

Shaheen Samavati 9:58
And for those who don’t know, could you tell us a bit more like what Omnisend does?

Natalie Binns 10:02
Absolutely. So, as I said, we serve the e-commerce space, we provide SMS and marketing, email marketing, automation for the industry. So we typically deal with small to medium sized businesses. And what we do is provide them with tools that allow them to provide not just an amazing customer experience, but to be able to act like a bigger organization by providing them with marketing automation. So for example, you know, if you go on to an online store, and you pick something that you want to buy, and you’ve filled out your email address, but then you kind of leave it in your shopping cart, the company has automation set up, and then you as a prospective customer, will get an email encouraging you to go back in and look at that. So what we’re doing is allowing businesses to drive sales, increase their sales dramatically without having to do more work. So you know, we’ve got lots of different customers across the globe that are doing that from donut companies selling online to clothing companies, and so on and so forth.

Shaheen Samavati 11:16
Okay, could you tell us a bit like, who’s your target client? Or like, where are you actually generating demand? And how do you do that?

Natalie Binns 11:25
Yeah, so a lot of our demand is coming from the US and North America. And you know, it’s a huge business there for e-commerce. And there’s also, you know, plenty of e-commerce companies in the UK, and, you know, other countries across Europe and Asia. And we, you know, in terms of our outbound focus, we put most of our efforts into English speaking countries, because our technology is English. So we know that it’s more likely to resonate, but we have customers in plenty of other countries as well. And how we’re creating demand, you know, it’s a combination, and it’s one of those things where you’ve got to really focus on driving brand awareness, which we have a dedicated brand team that’s focused on that, doing podcasts, for example, and lots of other activities, press releases, and blogs. And we have a really solid SEO team that are creating really valuable content. There’s bringing people in organically, and then my team are generating campaigns to go out to the market on different channels, we’re testing lots of different channels, whether that’s the Facebook network, Google, Verizon, YouTube, many other channels that we’re working on to get the name out there, explain what we do, and why it’s important and show the value. So bring people in to the website. And quite simply, in our business, it’s marketing’s job to bring people to the website and get them to want to try the product, you know, “try before you buy,” because we believe that our product speaks for itself. So it’s my team’s job to really try and generate, you know, interest and intrigue, and bring them in for that storytelling to get them to convert.

Shaheen Samavati 13:13
Okay, very cool. And then I wanted to ask you like, how, how is working for Omnisend, like different from the other companies you’ve worked in?

Natalie Binns 13:22
You know, I’ve worked in many startups. I’ve worked in some big companies as well, which, you know, is very different. And you know, in some cases, especially if you stay within a similar industry, so I worked in a lot of different IT security companies, though, they were quite similar going from company to company. I believe omnisend is, is has been very different for me, which I really wanted in this next move. Very different industry. You know, it was it was quickly evident to me that although I understand the e-commerce space, they speak a different language, there’s terminology that I didn’t necessarily know before, the way that they describe customers in the industry is quite different from other industries. I’ve worked within. And also as an organization, you know, the communication is really great. So from day one, on my very first day, I joined an all company, all hands meeting, which happens every single Monday, and every department talks about what’s going on at a high level. And obviously, you can find out more should you need to. And at the end of the session, there’s an “Ask me anything,” which is you submit anonymous questions to the execs same they’ll answer those questions. And so from day one, it was really apparent that the communication was really open. You know, it’s a reasonably flat structure as an organization, no idea or question is frowned upon. And you know, that respect goes throughout the whole organization. You know, I’m sure everybody that’s listening to this you know, has worked for political organizations. I’ve worked for companies where there’s been no politics and, you know, Omnisend is exactly that kind of organization, you know, there is a fundamental respect. We don’t always get on, but we respect each other to work together and find a resolution, you know in every growing organization, you’re going to come up with occasional conflict. But I would say that everything within Omnisend is with a positive angle. And I really believe in the team and the people that I work with, there’s a lot of super smart people that I think, you know, again, for me, I always want to join a company where I can learn from people around me, whether they report into me, whether their peers or whether they are above me, and you know, I get taught things every single day by different people in the organization. And so it really is a great place to be.

Shaheen Samavati 15:55
Awesome. Yeah, sounds like a great company culture. Well, next, I just want to ask about, like, what’s your favorite aspect of your job?

Natalie Binns 16:06
I really like a variety of it. And I’ve always liked that about, you know, Demand Gen being very focused on numbers so you can really see when you’re winning. You know, it’s always a challenge, you know, because every quarter or every month, you’re back to zero, effectively. So it’s a challenging environment. But I like the variety of it. And I also like it when, you know, we we uncover something pretty special, you know, when we when we do something, and it works really well. And I also like the the experimental side of it, you know, the fact that what might have worked in my previous company, or in a company two years ago, or in a different industry doesn’t necessarily work now, even if you repeat the exact same experiment. You know, the industry is changing, how we’re buying is changing, everything we’re doing is changing. So, you know, even if we tested something in the same company, three, six months ago, it might work now that didn’t work before, or it might not work today, when it was working before. So it’s that constant, evolving optimization and the constant change. That for me, just makes me excited to come to work every day…even if it is just kind of walking from one end of the house to the other.

Shaheen Samavati 17:25
It’s true these days, you don’t have to go really far.

Natalie Binns 17:29
Exactly.

Shaheen Samavati 17:33
So where do you see the industry going in the future?

Natalie Binns 17:37
It’s gonna just continue to grow. You know, with COVID, it’s obviously expedited the e-commerce space. But I think, you know, a lot has changed in business generally. And the way in which we do things we’ve seen this in, particularly in the UK, where, you know, a lot of people have moved out of London. You know, London, has always been a thriving city, and there will always be people in London. But people realize they don’t have to be in the office every day. And as we move back to some kind of normality, many, many businesses, whether that’s in finance, or any other kind of, you know, business where people are in the office every day, they’re changing. And so you won’t be popping out at lunchtime to get your sandwich, and then going to a store. You won’t necessarily be shopping in the way that you have been. If you’re at home, it’s far easier to get things delivered. And I think that’s something that you know, whether you were an avid Amazon or whatever shopper in the past, more people are opening themselves up to buying things that they perhaps wouldn’t have bought online before, where they would have gone to a store, whether that’s furniture or something else. So I think it’s going to continue to grow, I think people are starting to understand more about how to sell online. The challenge is going to be actually the supporting industries keeping up like the delivery supply chain industries, making sure that they can fulfill what ecommerce companies are going to need. But I think as you know, as the industry evolves, companies have to make sure that they are doing best practices, they are using marketing automation. SMS is gonna pick up you know. I think SMS has been really big in the US for a little while now. And it’s growing month on month in terms of the amount of marketing SMS is that going out here in the UK. I get the occasional one from a big, big company. But I think that’s going to be become more common as our inboxes are filled with lots and lots of emails, I think it’s going to be a quicker and easier way to get in front of an individual who spends most of their time on their phone, and so it will continue to grow.

Shaheen Samavati 19:52
Yeah, that’s interesting. It’s a much more…it’s something I guess you have to be tactful about, because it’s something that’s so…so visible, right?

Natalie Binns 20:02
Yes!

Shaheen Samavati 20:03
Yeah. But yeah, it’s interesting, I’m sure. Yeah, there’s a lot of room for creativity there, too. Speaking of like working from home, I want to ask you about, like maintaining work life balance. How do you do that?

Natalie Binns 20:15
Oh that’s great—that’s a really great question. Actually, as I’ve got some new hires joining, I just had somebody join a couple of weeks ago, and I’ve got a new lady joining next week—it’s a topic that’s very close to my heart. And I think, you know, certainly the UK culture used to be that you really needed to be in the office and work really long days, especially before the days of having laptops at home. And we’ve become this blended society where you’re kind of always on to the point that, you know, years ago used to be able to go on holiday, and you wouldn’t have any WiFi and therefore you’d have no signal. So you’d go without your email for a couple of weeks, and you’ve got a real break. And we don’t do that anymore. So for me, I try and practice what I preach, but it doesn’t always happen. I try and encourage my team to use their time effectively, there’s no brownie points for late night or weekend emails or work that you know that— they don’t get extra points for that. I’m not counting how many hours they’re working, I care about them doing the job that needs to be done. Equally flexible, you know, some days, you just, you’re just not feeling it. And, you know, you need to work slightly different hours. And so whatever it takes to get the job done, you know, life does get in the way. And you know, one of the things that has been more challenging. The longer this kind of lockdown situation goes on, where you can’t see friends and family and you don’t have that kind of social interaction, whether you live alone, or whether you have a family or a partner there, it does become difficult to really relax. Because the things that you know, we’ve…we’re in a society where you’re constantly busy, you’re commuting, you’re going out for drinks, you’re going to the cinema, you work in, you go into a work event, you know you’re traveling—there’s a lot going on. So it’s not necessarily about the physical relaxation. It’s more about the mental switch off. And I think it is really hard when people are working from home full time and there’s this feeling that you need to be online all the time. I encourage my team to be very specific about what do you need to do today, what has to be done today. And when you’ve done that, if you’ve got loads of time, and you’ve got something, you want to start early, then crack on and do it. But think about how you want to work and think about switching off and make sure that you have time for yourself. Because you know, it’s really important that you are fresh, there’s nothing worse than when you’re burnt out. And you’re not thinking straight. For me a 12 hour day is not any better than an eight hour day. You’re not going to be more productive in 12 hours, you’re going to work longer, you’re going to be more tired, but you’re not going to actually achieve anymore. Whereas for me who I work really well under pressure. So if I give myself okay, I’ve got to do something at six, I’ve got to finish at six today, I’ll have a focus hour and I’ll probably get more done in that intense time than I would if I was like “Well I’ll finish at seven, or finish at eight.” I’m much more productive if I really kind of focus in on “Okay, time to get moving, get things done quickly.” So work life balance generally, you know, it’s really important that people have breaks. I don’t turn my laptop on at the weekends. And you know, once it gets shut down on blast, I do have a dedicated office in my house. I can share this, yes I have Slack on my phone and yes, I will answer questions, but if I have to open my laptop, that’s me working. If I can answer it while I’m watching some trash TV, let’s not go there, I can do that whilst I’m sat on the sofa.

Shaheen Samavati 20:46
Yeah, I think like with marketing roles, it’s especially like challenging to turn off because it’s like, your job is to like be on all these platforms that are constantly distracting you. And then it’s of course mind work in itself. So it’s hard. You can’t turn off your mind. So…

Natalie Binns 24:20
Yeah! Yeah, I will say that Omnisend is one of the few companies that really does care about work life balance, and there’s been many meetings and conversations and we have things set up for wellness and like yoga time and things like that. And, you know, there’s very clear rules on what you can and can’t do in terms of Slack and emailing people out of hours. And you know, there’s many people with families and you know, it’s not frowned upon if you you kind of work to rule which it used to be called work to rule but if you work your dedicated hours, it’s not frowned upon. You know, it’s all about getting the job done as effectively as we can do it.

Shaheen Samavati 25:01
Yeah, absolutely. That’s a great policy. So kind of a related question like, what are your daily habits that you would say—

Natalie Binns 25:09
Daily habits!

Shaheen Samavati 25:10
Attributed to your success?

Natalie Binns 25:11
Okay. So this is probably a daily habit, particularly that kicked off the beginning of the year is all good, good new habits do. You know, for me getting in daily exercise, I spend a lot of my time at my laptop. And I’m not alone in this. And I don’t have a standing desk yet. But I, you know, the thing is, you spend so much time sat down, and so every single morning, and then my other half, our alarm goes off at six o’clock in the morning, which isn’t easy when it’s dark and raining. But we get up, we throw on some clothes, and we go out and we do a power walk around our local area. And on some days, it’s very nice, and other days it’s quite grim. But that sets us up for the day, you know, having a really good power walk, waking my brain up getting a bit of fresh air, and then coming back, and then it’s shower time, breakfast, and then I start pretty much at 8. Sometimes I go straight into a meeting. And other days, I can sort of collect my thoughts and look at my emails first—it depends on what’s going on. Many of the team work in Lithuania, so they’re a couple of hours ahead of us, so I like to get in early. But that that kind of starting the day really has changed a lot of things for me, you know, being awake early, it means I don’t stay up as late, because I’m a bit of a lightweight like that. But also just, you know, having the time before I start work to really get my brain functioning. And, you know, I’ve never been one of these people that can, you know, get up and read blogs and like, write long things straightaway, I need to wait my brain up and stimulate in another way. So that walk and getting up at six means that I often get up really early on a weekend as well. But it’s the best way for a habit for me.

Shaheen Samavati 27:05
Yeah, very cool. Kind of a chance to calibrate your yourself before starting.

Natalie Binns 27:10
Absolutely, absolutely.

Shaheen Samavati 27:12
Yeah, that’s great. Next, just I wanted to ask if you have a professional role model or source of inspiration?

Natalie Binns 27:19
You know, I have several, and it’s timely, because, you know, it was International Women’s Day, a couple of days ago. You know, I’ve been really blessed in my career. Over the years, I’ve met some really wonderful, super smart, passionate women and it’s not just women, but you know, it’s been mainly women that I’ve come across. I’ve come across many fantastic men as well. And there have a group of my go-to women. And it turns out that a lot of my friends are actually marketing execs in tech companies, it’s just kind of organically gone that way. And we do spend a lot of time talking about different marketing tactics. And, you know, there’s a couple of people that are, you know, that I see as my role models that I’ve worked with in the past, and I followed their careers and you know, that they’re people in my life. So I don’t really have like a celebrity or well-known person. And but these are people that you know, count as my very dear friends and people I will chew the fat with, you know, I will talk to them about “Okay, so how do we fix this problem?” “And what are you doing on this?” “So who would you recommend for this?” You know, and they’re also people that I would go on holiday with, should we be able to travel again, and drink one or two cocktails with. So you know, I’m very, very lucky to have those people in my life.

Shaheen Samavati 28:39
Yeah. Awesome. That’s the best to have role models who you can actually talk to and address and learn from directly.

Natalie Binns 28:48
Exactly! Yeah.

Shaheen Samavati 28:50
Yeah, well do you have any book recommendation for us?

Natalie Binns 28:54
So I went to the Women’s Watermark conference a couple of years ago in Silicon Valley, in San Jose, and a lady came on stage and I was embarrassed that I didn’t know who she was at the time. And it was a lady called Brené Brown. And I was in awe of her —not knowing who she was, I was in awe of her. She was just such a great storyteller. Everything she said pretty much resonated with me. And then when I got the opportunity to get her book, Dare to Lead, it just really inspired me. And then I went on, and there’s a Netflix show that she’s done. She’s done TED Talks. But Dare to Lead, one of the biggest things that stood out was about communication, and what’s going on in your head and being able to communicate that with people that you’re working with to get things done. But you know, whether you listen to her audiobook—because she speaks on her audio book—or whether you read the actual book, it is just…it really resonated. So any leaders—and you don’t have to be in marketing to really appreciate it—there was a lot that resonated with me. She’s not a marketing person. But she really understands about vulnerability and leadership. And so you know that’s something that really resonated with me. So Dare to Lead by Brené Brown.

Shaheen Samavati 30:14
Very cool. I’ll have to check that one out. And then well do you have any, like, favorite software tool or app that you’ve been using lately?

Natalie Binns 30:22
Favorite? I guess, you know…

Shaheen Samavati 30:26
Or novel, maybe.

Natalie Binns 30:29
I mean, to be honest, like, one of the things that, you know, I really need for my job is Trello. You know, it’s not necessarily a marketing tool, it’s more of a time management project management organization tool. I find it great for collaboration and getting stuff done. And I use it with external agencies where, you know, they’re on a different time zone, and we need to communicate, we just drop messages in and tag each other. And it’s just so useful in what we do. And so, you know, Trello is probably, you know, something that I’m really passionate.

Shaheen Samavati 31:03
Yeah, I love Trello! I always like to try to go to like more complicated solutions and then come back to Trello.

Natalie Binns 31:10
No, no! Why complicated it?

Shaheen Samavati 31:12
Well, more, I don’t know, advanced, I guess.

Natalie Binns 31:15
No, I Trello, it’s great.

Shaheen Samavati 31:18
But yeah, definitely. Well, then I also just wanted to ask, How do you like stay up to date on marketing trends? And like, what resources would you recommend for other marketers?

Natalie Binns 31:29
Google. so I guess, you know, when it comes to marketing trends, you know, there’s a few publications—Marketing Week, Adweek, you know, I like to see, although it’s not always very dedicated to my industry, in terms of technologies, it’s more kind of general marketing. I did a mini MBA course, on marketing with Marketing Week last year and, and that gave me a great insight. It kind of did span more about the B2C world, then then the B2B world, but it was really interesting to kind of learn different techniques, they’re still apply to B2B. And so you know, whether it’s gathering information from those publications, but I think most marketers—and I’m not any different—we have something that we’re working on. So for us, the big thing that we’re focusing on is PLG, Product-Led Growth, how do we, how do we do marketing for Product-Led Growth? How do we create demand for Product-Led Growth? So I spend less time looking at marketing trends at the moment and more looking into the Product-Led Growth strategies, and because it’s quite a new thing, there’s, there’s very little out there. So it does take, you know, learning from what the information is, and then actually learning on the job. But you know, I tend to read more than I listen, I’d say, I don’t have any kind of core podcasts apart from this one, of course, that I that I listened to on a regular basis. It’s more about reading blogs or articles. And, you know, I’m quite avid on Twitter, and LinkedIn, I like to read what my network are talking about, and comment and share on those things.

Shaheen Samavati 33:12
Awesome. Okay, well, we’re reaching the end of the interview. So just wanted to give you the chance to give us any final takeaways or any parting advice for other marketers?

Natalie Binns 33:27
Sure. I mean, you know, marketing is a living growing thing, isn’t it? You know it’s changed a lot over the years. And, you know, any advice that I could give is the same that would be given to me, which is to kind of just always grow, just always adapt, be vulnerable, and be aware that, you know, you should be comfortable being uncomfortable. It’s something that one of our executives talks about a lot. You know, if you are comfortable, you’re in your comfort zone, then you’re probably not learning and you’re probably not progressing further. So it’s good to be uncomfortable and it’s good to be feeling that you don’t know all the answers. So and that’s what’s great about marketing is that I don’t think any of us know all the answers—we’re learning as we go. And so that’s kind of the main thing and you know, if you are in the e commerce space and you know you are looking to get some you know, email or SMS marketing automation for your sort of small to medium startup, you know, do check out Omnisend. It’s free, you can try it for free. It’s a free product as well and have a go and see what you think.

Shaheen Samavati 34:29
Yeah. Excellent. And for anyone who like wants to learn more about what you do or connect, like, what’s the best way to get in touch?

Natalie Binns 34:36
With me? That’s probably LinkedIn. I’m on LinkedIn. So there’s probably a few Natalie Binns, but look at Natalie Ben’s from Omnisend and you’ll find me. I’m also on Twitter. I think my handle is @binnsnatalie because I think @nataliebinns have been taken. So I’m pretty open on those and I like to converse with people. So you know, happy for anyone to reach out.

Shaheen Samavati 35:02
Okay, excellent. Well definitely include those handles in the show notes that go along with this episode on our blog. Well, so thank you so much, Natalie, for sharing your insights with you today. It’s been great having you on the show.

Natalie Binns 35:14
Thank you very much for having me. It’s been fun.

Shaheen Samavati 35:16
Yeah, definitely. And thanks to everybody for listening in. For more perspectives on content marketing in Europe, check out thecontentmix.com and keep tuning into the podcast for daily interviews with content experts. See you next time, bye!

Transcribed by https://otter.ai