How VeraContent supports Enfinity Global's in-house marketing team in managing rapid growth
Enfinity Global partnered with VeraContent to assist with LinkedIn content execution for a global, English-speaking audience during periods of rapid growth and stretched internal capacity.
Working closely with their small in-house marketing team, we supported content creation across formats including videos, carousels and infographics, transforming internally provided materials and data into content for their primary social channel.
100k+
45–60
10–20
The Challenge
Enfinity Global’s in-house marketing team supports a fast-scaling global business with a lean setup. While the company maintains a strong presence across markets and at global industry events, all social content is created in English and managed internally.
During peak moments, such as major campaigns, reporting periods or overlapping projects, the team needed additional hands to help execute content without slowing down other priorities.
Support was needed to:
- Assist with LinkedIn content creation during high-volume periods
- Translate complex topics such as sustainability and energy data into visual and social-friendly formats
- Maintain publishing cadence when in-house capacity was limited
VeraContent was brought in as an execution partner, providing flexible support on specific deliverables without replacing internal strategy, planning or ownership.
Our Solution
VeraContent supported Enfinity Global as an on-demand content execution partner, stepping in when internal capacity was limited and specific deliverables needed to move forward quickly.
Our involvement adapted month to month based on Enfinity Global’s priorities and available resources. Over the course of the year, this included supporting the delivery of approximately 45–60 content pieces, ranging from LinkedIn posts and carousels to videos, infographics and standalone projects such as reports or research-led initiatives.
We assisted with:
- Building and updating editorial calendars in collaboration with their marketing team
- Writing LinkedIn posts, video scripts, captions and YouTube descriptions for employee-recorded videos featuring their global team, including those in the US and Spain
- Designing carousels and infographics to visualise data and reports provided by their in-house team
- Collaborating on short-form videos, including a holiday season video partially produced with AI
- Delivering a competitor content gap analysis to highlight missed topics and inform future planning
The work was delivered by a small, focused team including a dedicated Project Manager, English-language content specialists with B2B experience and a designer. This setup allowed Enfinity Global to scale execution up or down as needed, while retaining full editorial control and ownership of their voice.
Enfinity Global’s Story
Enfinity Global is a leading independent power producer focused on generating and commercializing renewable energy to support the global transition to a low-carbon economy.
The company operates across the full renewable energy value chain, from greenfield development through to long-term ownership and operation, with offices across the USA, Europe and Asia and more than 400 employees worldwide.
As the business scales rapidly across markets, a small in-house marketing and communications team manages growing visibility demands alongside broader strategic priorities. Clear and consistent communication plays a critical role in how Enfinity Global builds credibility, attracts talent and presents itself as a modern global energy company.
VeraContent has become a flexible, fully trusted partner for us. As a small team managing rapid growth, they have adapted well to our workload and been a great fit. Their support has helped us to maintain a consistent, professional presence on LinkedIn during peak periods, allowing us to scale content without expanding our internal team.
Carlota Arteaga,
The Outcome
Individual pieces supported by VeraContent achieved solid engagement. Many of these assets were developed using materials, concepts or data provided by Enfinity Global, with VeraContent supporting formatting, scripting and production.
Examples include:
- A holiday season video received 15 reposts and 80+ likes
- An employee-focused video generated 60+ likes, 9 reposts and active comments
Beyond individual posts, VeraContent helped relieve pressure on the internal marketing team by assisting with tasks and projects as required. Research-led work, such as the competitor content gap analysis, was used as an input for future editorial planning, supporting decision-making without replacing Enfinity Global’s strategy or direction.
By providing flexible, on-demand execution support, the partnership continues to adapt to Enfinity Global’s evolving content needs.
Want to see what we created in collaboration with Enfinity Global?
Check out the work samples below, and click here to see more.
