Subtitling translation is an excellent way to make your content more accessible to consumers worldwide. But there are some key considerations to ensure subtitles effectively maintain your message…

We recently hosted an exciting webinar, What’s Next in Global Social Media: Predictions for 2025, featuring an incredible lineup of experts: Social Media Consultant and Geekout Founder Matt Navarra,…

The content marketing world never stands still, and 2025 promises to be no different. With fresh trends, innovative strategies and new tools entering the game, staying ahead means immersing yourself…

Strong DACH marketing is essential for success in the European market. While Germany, Austria and Switzerland share German as a common language, using Standard German across all three might not…

If you’re running marketing campaigns for a multinational company, should you create multiple local social media accounts or stick to just one global page? What’s the best way to choose which…

While similar to other European markets, Germany’s unique preferences—like favoring specific platforms and exhibiting lower social media engagement rates—require a tailored approach to social media…

Looking for the best marketing podcasts? This isn’t just a generic list. We personally asked more than 200 marketers to recommend the podcasts they swear by to stay informed on marketing trends.…

Words aren’t the only things that can get lost in translation. Images and visual elements greatly impact how your brand message comes across in different countries, which is why multilingual graphic…

We all know that content localization plays a huge role in the success of global brands. Just take a look at Coca-Cola, Airbnb and Netflix—they all heavily invest in localized content marketing, and…

As a global marketer, you’re likely familiar with the Benelux region—Belgium, the Netherlands and Luxembourg—home to some of Europe’s strongest economies and wealthiest consumers.  However,…

Multilingual SEO is the key to ensuring your content reaches the right audiences, no matter where they are or what language they speak. Without a targeted strategy, your meticulously crafted content…

Consumers crave authenticity, and nothing delivers that better than user-generated content (UGC). In fact, they’re far more likely to engage with UGC than with polished, professional content…