How to build strong influencer partnerships

Podcast

Influencer marketing works: Here’s how to get results

Tune in to our latest interview with VeraContent CEO Shaheen Samavati and Niki Albon, head of creative at the award-winning influencer marketing agency Cherry Pick Talent.

How to build strong influencer partnerships

Podcast

Influencer marketing works: Here’s how to get results

Tune in to our latest interview with VeraContent CEO Shaheen Samavati and Niki Albon, head of creative at the award-winning influencer marketing agency Cherry Pick Talent.

Tales from a global content agency
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Tales from a global content agency
We run a monthly newsletter featuring stories from our international team, plus handy tips for content marketers!
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Explore all articles

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Global influencer marketing strategy: 3 key insights

by Ariel Craine

Crafting a solid global influencer marketing strategy is the first step to tapping into the benefits of working with local content creators worldwide. In addition to reaching audiences in a more…

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by Ariel Craine

The global influencer marketing market size has more than doubled since 2019. And that's not surprising, as it’s one of the best ways to establish an authentic connection with your…

Multilingual content: Setting up your site for global users

Avatar photoby Suze McCullagh

When was the last time you looked at the multilingual content on your site from a global user experience perspective? Ensuring visitors worldwide feel comfortable on your site is crucial if you want…

How local influencers can help you grow your brand globally

by Bridget Langer

When visiting a new country or city, who do you turn to first for the best tips? A local. The same can be said for brands entering new regions. Local influencers provide the best insights and access…

Ethnic marketing: 4 examples to inspire your global marketing strategy

by Bridget Langer

Consumers want to see themselves reflected in the products they buy—starting with the marketing that gets them interested in the first place. Ethnic marketing addresses this need by not only…

Explore all articles

AI translation: Helpful tool or just plagiarism in disguise?

by Ariel Craine

Is AI translation the future for global businesses, or is it just the latest buzz? How does AI translation learn, and is it profiting from the work of human translators? These are all…

ChatGPT vs. machine translation tools

by Ariel Craine

With the emergence of ChatGPT, global brands are asking if it’s really the best tool for machine translation in 2023. We're constantly testing out new and improved translation tools, including the…

Which Spanish language variant is best when marketing to a global audience?

by Ariel Craine

Which Spanish language variant should your brand communicate in?  For example, if you’re launching a TikTok channel or a podcast aimed at Spanish speakers, should the face and accent of your…

Can you trust AI video translation? Our linguists put it to the test

by Bridget Langer

HeyGen's AI video translation tool has generated quite a buzz. But does it live up to the hype?  VeraContent’s team of linguists took on the challenge of creating AI-translated videos in…

International SEO keyword research: A step-by-step guide

by Ariel Craine

Global brands that invest in international search engine optimization (SEO) keyword research gain a major competitive advantage in reaching new markets. If international SEO keyword research isn't…

Digital content localization: Get more value from your posts

by Ariel Craine

Even if your brand excels at the basic principles of content localization, digital content has unique challenges and considerations—and thus requires its own strategy. Learn how digital content…

Standard Spanish: How to broaden your reach across Spanish-speaking audiences

by Bridget Langer

Spanish is the third most commonly used language online—after English and Russian—and one of the most widely dispersed languages, being spoken in over 20 countries. It’s also commonly spoken as a…

Global influencer marketing strategy: 3 key insights

by Ariel Craine

Crafting a solid global influencer marketing strategy is the first step to tapping into the benefits of working with local content creators worldwide. In addition to reaching audiences in a more…

Global influencer marketing: Today’s celebs at your service

by Ariel Craine

The global influencer marketing market size has more than doubled since 2019. And that's not surprising, as it’s one of the best ways to establish an authentic connection with your…

Multilingual content: Setting up your site for global users

Avatar photoby Suze McCullagh

When was the last time you looked at the multilingual content on your site from a global user experience perspective? Ensuring visitors worldwide feel comfortable on your site is crucial if you want…

How local influencers can help you grow your brand globally

by Bridget Langer

When visiting a new country or city, who do you turn to first for the best tips? A local. The same can be said for brands entering new regions. Local influencers provide the best insights and access…

Ethnic marketing: 4 examples to inspire your global marketing strategy

by Bridget Langer

Consumers want to see themselves reflected in the products they buy—starting with the marketing that gets them interested in the first place. Ethnic marketing addresses this need by not only…

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The Content Mix is a European community of content, marketing and communications professionals. Through our interviews, articles, events and forums, we uncover authentic, personal insights from people making a real impact in the field. By sharing these stories, our aim is to foster knowledge sharing that leads to professional growth and success for the members of our community.

The Content Mix Logo

The Content Mix is a European community of content, marketing and communications professionals. Through our interviews, articles, events and forums, we uncover authentic, personal insights from people making a real impact in the field. By sharing these stories, our aim is to foster knowledge sharing that leads to professional growth and success for the members of our community.