The Content Mix podcast interview with VeraContent's Kyler Canastra and UK-based Bertrand Serrano from Danone, on why you need to create locally relevant content:

So local, you don’t even know it’s global

Tune in to today's interview with Paris-based Bertrand Serrano, who speaks with Kyler Canastra about his career as an agency co-owner and now marketing manager at Danone.

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The Content Mix is a European community of content, marketing and communications professionals. Through our interviews, articles, events and forums, we uncover authentic, personal insights from people making a real impact in the field. By sharing these stories, our aim is to foster knowledge sharing that leads to professional growth and success for the members of our community.