2025 is shaping up to be an exciting year for marketers on all platforms, especially LinkedIn. What used to be a space for business updates is now a hub for creativity, community and conversations that feel real.
If you’re a marketing manager, you’ve probably noticed this shift already. Bold statements, engaging videos and relatable storytelling are taking center stage, offering new opportunities to really stand out and make an impact.
Discover the top 5 LinkedIn content trends in 2025, plus actionable tips to implement them effectively. Let’s dive in!
#1: Step away from pure B2B marketing
#2: Get really bold to reach global audiences
#3: Share personal stories and thought leadership content
#4: Join a friendly, inclusive, non-toxic community
#5: Post vertical videos
The LinkedIn landscape for global marketers in 2025
With over 900 million members worldwide, LinkedIn has evolved from a professional networking site into a powerful place for authentic content that engages users on a deeper level. Today, global marketers can embrace a new wave of LinkedIn content trends that prioritize knowledge-sharing, storytelling and collaborative conversations.
Let’s dive into the first of these LinkedIn content trends:
Trend #1: Step away from pure B2B marketing
LinkedIn is getting a lot more up close and personal this year. From individual milestones and behind-the-scenes stories to industry insights and team spotlights, there are countless ways to bring a more human touch to your LinkedIn strategy. Don’t be afraid to experiment with different types of posts that resonate with your audience.
For inspiration, check out this official guide from LinkedIn’s Marketing blog that shares 15 creative content ideas tailored for business pages.
At VeraContent, we’ve embraced this approach by sharing a mix of posts that reflect our team culture, offer valuable industry insights, and even add a touch of humor to our business updates.
Here’s an example of team photos—a mix of selfies, candid and group shots—that we shared on our company profile highlighting our last team meet-up in Madrid, reflecting the real people and spirit behind our brand. It also showcases that while we’re a remote company, we highly value in-person team meetings like these.
It’s this blend of professional value and human connection that makes LinkedIn a space for building long-lasting relationships.
See also: Global social media marketing trends to watch in 2025
Trend #2: Get really bold to reach global audiences
LinkedIn’s global reach makes it a powerful tool for connecting with diverse audiences worldwide. But with so many people fighting for visibility on the platform, getting your voice heard means you need to be bold, honest, relatable—and say something that matters.
For example, we all know that LinkedIn is one of the best platforms for attracting new talent. But maybe it’s time to try a different approach to your standard “We’re Hiring!” post.
Check out Steven Bartlett’s approach in this LinkedIn post that’s not only bold, but extremely engaging and effective.
Steven explains exactly the kind of profile he’s looking for in a personal tone, mentioning human traits and values such as kindness, and also the fact that you don’t even need a university degree or previous experience to apply. His post is extremely eye-catching and inclusive, combining a lot of the top LinkedIn content trends mentioned in this article.
Trend #3: Share personal stories and thought leadership content
Don’t get us wrong. LinkedIn is still a place for sharing more traditional business updates and news on the latest marketing tools, such as the following post:
However, personal storytelling is becoming an increasingly effective LinkedIn content trend, and for a good reason: sharing real experiences and genuine insights helps businesses stand out while fostering credibility.
One powerful way to employ this trend is by encouraging team members to share their professional journeys, stories of challenges they’ve overcome, milestones they’ve reached, and lessons they’ve learned. These personal accounts not only humanize your brand but also inspire others who may be navigating similar paths.
Another impactful approach is to craft posts that combine useful insights with actionable advice. By reflecting on your experiences and sharing practical takeaways, you can position your brand as a trusted thought leader in your industry.
Take, for example, the success of leaders like Matt Navarra, who has built an enormous following by weaving humor and relatable experiences into his posts. Whether he’s poking fun at marketing trends or sharing unconventional takes on industry challenges, his content grabs attention and leaves a lasting impression.
By mixing personal anecdotes with valuable insights, he not only entertains but also inspires his audience to rethink their approach and embrace fresh ideas.
In Matt’s post above, he blends humor, lightheartedness and storytelling to deliver a deeper message about social media strategy, while opening up a conversation about AI. Matt captures attention while subtly reminding readers to prioritize genuine engagement over rigid tactics.
This kind of content resonates because it feels personal and human, qualities that foster community and spark meaningful interactions.
See also: Global Social Media Reporting: Essential KPIs You Should Be Tracking.
Trend #4: Join a friendly, inclusive, non-toxic community
In an age where digital toxicity is a concern, LinkedIn remains a standout space for fostering respectful and constructive dialogue.
Share your thoughts on business, work, and the values that matter to your industry to build real connections on LinkedIn. Whether it’s sharing your take on a trending topic, talking about industry challenges, or giving a peek into your team’s values, these posts truly resonate.
They remind your audience that brands and businesses are driven by people—real people with opinions, experiences and values worth sharing.
Taking advantage of LinkedIn’s environment
To leverage LinkedIn’s non-toxic environment, focus on creating content that invites engagement. Share stories or insights that spark conversations, inspire thought, or highlight common challenges. When your audience feels they’re part of a meaningful dialogue, they’re more likely to engage with your content and your brand.
Here’s an example of a post that embodies the kind of engaging and authentic content that thrives on LinkedIn:
Areeba’s post works because it’s simple, personal and relatable. It highlights a real-world scenario that creates a conversation about trust in the workplace.
To make the most of LinkedIn’s unique environment, take examples from thought leaders like Areeba, Matt and Steven featured above.
Think about the values and perspectives that define your business. Then, consider how you can turn those into stories that connect with your audience. Here are some ideas to start:
- Share lessons learned from your professional journey or business decisions, focusing on insights others can apply to their work.
- Highlight your values with examples that demonstrate how they shape your work culture, client relationships or approach to challenges.
- Ask questions to encourage dialogue, such as posing a topic and inviting others to share their opinions or experiences.
When your audience sees you contributing to meaningful conversations, they’ll be more inclined to trust your brand.
Trend #5: Post vertical videos
Vertical videos are one of the biggest LinkedIn content trends in 2025. They’re quick, mobile-friendly, and perfect for capturing attention in busy feeds. LinkedIn’s algorithm also favors them, making them a key component of any content strategy.
According to recent LinkedIn statistics, video content on LinkedIn generates 5x more engagement than static posts. At VeraContent, vertical video campaigns have become a big part of our LinkedIn strategy.
We’ve started sharing short, vertical clips from our podcast, The Global Marketer, showcasing important insights in a visually engaging way. These clips not only drive traffic to our full episodes but also help spark meaningful conversations and highlight our thought leadership, mirroring what we implement for clients.
Here’s an example of a vertical video from a podcast clip we shared on our CEO Shaheen Samavati’s profile, which highlights our thoughts on embracing AI in content marketing:
And in this LinkedIn video post below, shared on our company profile, we broke down how Taylor Swift’s localization strategies during the Eras Tour are a masterclass in global marketing. By tying a trendy topic to professional insights, we connected with our audience in a fun, relatable way that still demonstrated our expertise!
We also recently held a webinar with well-known social media consultant, Matt Navarra, where we discussed the most important trends to shape global social media in 2025. According to Matt:
“The biggest growth for most has been in video content in terms of reaching impressions. A lot of their activity on LinkedIn has been geared toward video content. Looking ahead, I believe we can expect much more video content, as people are still figuring out what type of content resonates with that audience.”
If you’re looking to dive deeper into the strategies and insights shaping global social media in 2025, you can download the free webinar replay here.
How to take advantage of this video trend on LinkedIn:
- Create visually appealing short videos that tell a story.
- Feature compelling insights or stats in the first few seconds to grab attention.
- Use subtitles to make content accessible to a broader audience.
Conclusion: How these LinkedIn content trends should shape your global strategy
As we explored, these 5 LinkedIn trends imply a notable shift in how brands connect with their audiences. More than ever, authenticity, creativity, and inclusivity are at the heart of effective global marketing strategies. Incorporating these trends into your plan can help you build deeper connections by sharing relatable, human-centered content that resonates across cultures.
As you integrate these strategies into your LinkedIn content, you’ll build stronger relationships, amplify your voice, and drive measurable business results.
Take the next step:
- Download the free webinar replay of “Global social media marketing trends to watch in 2025” to better understand these trends.
- Book a call with us to discuss how you can tailor these strategies for your brand.
- Download our free ebook “The Ultimate Guide to Managing Multilingual Social Media Accounts” for practical insights to enhance your global LinkedIn strategy.
Don’t miss out on the opportunity to adapt your approach and connect with diverse global audiences!