Most problems in agency projects can be traced back to the brief. When the objective is vague, the audience is loosely defined or the approvers only appear at the final stage, the result is extra feedback rounds, missed deadlines and work that drifts away from what the business needed. For teams producing content across several markets and languages, each gap in the brief is repeated in every version.
A good brief solves most of this before the work begins. It gives your agency the context, priorities and constraints it needs to get the first draft close to right, and it gives your own stakeholders a shared reference point when decisions come up later in the project.
This template helps you write that brief in a single sitting. It separates the background material that rarely changes from the details of the project in hand, so each new brief stays short and focused while your agency still has everything it needs.
What you’ll get
A fillable PDF template that walks you through every part of a client brief, with guidance and a worked example for each section.
Here’s what’s inside:
- A shared folder checklist: the five sets of materials to gather once and reuse on every project, from brand guidelines to legal requirements
- Agency role selector: a quick way to set out which services your agency will provide, from strategy to localisation
- Eight core brief sections: background, objective, audience, key message, deliverables, budget, timeline and success metrics, each with prompts on what to include
- Worked examples throughout: a German market launch used as a reference, so you can see the level of detail that works well
- Sign-off and handover guidance: a table for recording approvals and practical advice on briefing your agency so the project starts on solid ground
A note on using the template: You can complete the PDF on screen or print it and fill it in by hand. It works best when you write it together with your agency lead, ideally during a live call, and share it with every stakeholder who will approve the final work.
About VeraContent
At VeraContent, we work with global marketing teams to plan and produce content across markets and languages. We’ve briefed and been briefed on hundreds of projects, and this template reflects what we’ve seen make the biggest difference to the results.
Find out more about our services.