Milo Van Boeijen’s bold decision to start his own camper van rental business in the south of France may have seemed a little off-the-wall at the time. But in the end, it worked wonders for his creativity and ultimately opened his eyes to the importance of marketing as a catalyst for sales enablement.
Fast forward to today and he’s now the director of marketing for the EMEA/APJ regions at MarkLogic, a leading operational and transactional Enterprise NoSQL database provider with over 2,500 customers worldwide.
In today’s episode Shaheen Samavati sits down with Milo to talk about the challenges of managing marketing campaigns for multiple regions and the vital role both sales enablement and local teams play in crafting targeted strategies to improve the company’s bottom line.
You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.
Rapid-fire recs
- Useful book: Crossing the Chasm by Geoffrey Moore. “It talks about how you can bridge the gap between the early adopters and the mainstream audience and how you can position yourself from a software vendor perspective in order to get there.”
- Favorite app: Spotify. “I’m a big music fan and I always have music playing so Spotify is a big one for me.”
- Productivity hack: Use a priority matrix. “I try to get the difficult stuff out of the way first thing in the morning because it makes me feel lighter for the rest of the day.”
“Everybody has a piece of music that they play. I see marketing as the conductor of that orchestra, making sure that every stakeholder plays their music and plays their part.”
Connect with Milo and Shaheen on LinkedIn.
This post was edited by Helen Hadley.
For more insights into sales enablement:
Use customer data to address pain points – Jaime Lee, head of content strategy at AdRoll
Lead nurturing to maximize ROI – Stephen Balogun, EMEA marketing expert
Impactful account-based marketing – Ross O’Neill, senior ABM manager at Cloudera
To see the full transcript, click on page number 2 below.