Localizing marketing campaigns into seven European languages | Popsockets

What we did:

We’ve been working with Popsockets since 2019 on a number of localization and social media projects.

This specific assignment consisted of localizing short marketing campaigns into seven languages: French, German, Dutch, Danish, Finnish, Swedish, Norwegian.

As it involved less frequent language combinations than we’re used to, it was a fun challenge to recruit and start interacting with freelancers from the Nordic countries.

Localization was also particularly key here because the content had to be fun, local, hip, catchy and aimed at a young audience.