You have a brand positioning and content strategy that work in your home market, but do they work internationally? We’ve created this practical worksheet so you and your local content team can effectively adapt your strategy to new markets around the world.

What you’ll get

This worksheet includes key questions and considerations before entering any new local market, so you can:

  • Understand how your current brand attributes come across in your new local market
  • See if you need to adjust your brand positioning for your local audience
  • Assess how your local audience will respond to your brand’s resources, including fonts, colors, taglines and even your name!

At VeraContent we work closely with our clients to make sure their messaging resonates across all markets and languages they operate in. One of the ways we do this is through gaining on-the-ground insights from local professionals.

If you need further help in expanding your marketing efforts to new regions, get in touch with us.

About VeraContent

VeraContent provides content and social media management services in all major world languages, with a focus on European markets. We’re a multilingual content agency that helps brands and publishers send the right message to audiences around the world through content creation, translation, localization and content marketing.

Find out more about our services.

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