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6 WordPress plugins every multilingual site needs

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If there are two things that are essential for any growing company today, it’s online presence and multilingual content. So if you’re looking to set up or improve a multilingual website, you’re already ahead of the curve.

Using WordPress as a content management system (CMS) makes things a lot simpler and cuts down fusing with coding; but at first glance it can limited. However, the vast assortment of third-party plugins that WordPress supports enables users to customize and supercharge the site to their advantage. Since multilingual content has its own host of challenges, here are some tips on the plugins you should start using right away.

1. Yoast SEO

Your website is pretty useless if nobody ever finds it. Most people rely on search engines to navigate the world wide web, which use algorithms to decide what to show. If you have have an idea of what those algorithms are, you can adjust your web content to play by them more effectively. This is called search engine optimization, or SEO. But not all of us can be SEO experts, which is why it’s great to have Yoast take the lead. Yoast SEO is a one-stop shop for sprucing up your content and better position it in search results.red ink editing

Yoast won’t do all the leg work though (you’ll need to write the content or hire a multilingual copywriting agency with SEO knowhow for that), it acts more as a friendly proofreader. It will tell you if your copy is too wordy, advise you on keyword density, coach you on optimizing the URL of each page, and so much more. When you put so much work into a web page, there’s no reason not to do all you can to ensure it gets to your audience. Plus, Yoast offers an explanation of each suggestion, so you can learn as you use it.

2. Google Analytics by Monster Insights

Google Analytics is indispensable for any website. It lets you know which keywords brought people to the site, so you can understand who your audience is and better cater to them. And this function is especially useful for websites with multilingual content. After all, no matter how well you know a language, you won’t necessarily know how speakers of that language behave online. If you’re using a perfectly accurate word, but the word clients happen to be searching for is a different synonym, it won’t matter how perfect the translated text on your page is; no one will see it.

Beyond search keywords, Google Analytics will show you the regions your page is getting hits from. This is obviously a huge asset for multilingual content providers, as it will let you gauge your success in marketing to foreign audiences. It could also let you know if you’re getting traffic from unexpected new regions and need to provide new translations. Those viewers could be interested in your product but frustrated by a lack of content in their language. If you’re not aware of this, you might miss out on a potential new market.

3. BlogVault

Nobody wants to lose content from a site they put hard work into, but if your site is stocked with high-quality translated content you commissioned from a professional, a tech meltdown could be an even worse blow. That’s why it would be smart to start using BlogVault, a plugin that backs up your entire WordPress site on a regular basis. Once you install it, you don’t have to think about it again—it works automatically and in the background.

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Don’t let this be you.

4. Redirection

Redirection is a free plugin that manages page redirects on your site. A redirection is when a viewer opens a page and is automatically moved through to another page instead. Why is this useful? Some multilingual content sites use automatic redirection to spare their visitors the work of finding a button to switch languages. By setting up a redirect based on a user’s location—you can give your clients a more seamless experience. Trying to set this function up yourself can involve complicated and irritating back-end work, and could lead to error messages if you get it wrong. Redirection makes the process user-friendly and ensures functionality.

5. Multisite Language Switcher

If you don’t want to fuss with redirection, Multisite Language Switcher is a more traditional multilingual content manager that can help organize translated content for both you and your customers. The plugin will help you add flag icon displays to take visitors to the language of their choice. Some other language-selection plugins have fallen into disrepair as their developers stopped updating them, but Multisite Language Switcher is up-to-date and highly rated for its simplicity and handiness.

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6. Blog2Social

It’s no secret that social media is vital to a company’s online presence. When your audience is international, it’s wise to maintain multiple multilingual social media accounts to serve each region. However, this can get a bit daunting when every new site post needs to be cross-shared from each account.

Blog2Social can help you with this task. It lets you share a page to multiple accounts all from one place, with customized comments added to each. This way you can announce the update in the language of each different account, and share across cultures and platforms with much less hassle. The time saved on logging in and out of accounts, copying and pasting links, and trying to keep track of what you’ve already done will be time better spent elsewhere!


Need the professionals to take the headache out of running a multilingual blog? VeraContent manages multilingual blogs and social media channels so our clients can reach as wide an audience as possible.

Tova Seltzer

A lifelong writer, poet, and seeker of just the right words, Tova is excited to be spending time abroad immersed in Spanish, although she misses the breakfast scene back in Washington, D.C.


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