Entries by Erin O'Flaherty

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The psychology behind clickbait: what it is and why we fall for it

“You won’t believe your eyes!” “Shocking secrets, revealed!” “…and what happened next is unimaginable!” Sound familiar? You might have noticed that eye-catching article titles and questionable news stories—not to mention excessive exclamation points—are taking over your social media feeds. This kind of content, popularly known as “clickbait,” has been stalking internet users more and more […]