2020 got off to a pretty rocky start for media expert Alex McNab-Lundbäck when he was made redundant as a result of the economic downturn caused by the pandemic. Thankfully, he quickly found his feet and landed himself an exciting role at Swedish accessible travel startup, Handiscover.

Having worn many hats over the course of his career, Alex now heads up the company’s communications department, and is responsible for developing marketing initiatives and overseeing communication strategy via social media and social networking.

In this interview with Shaheen Samavati, he discusses the benefits of reducing marketing costs through content repurposing, and why he believes there’s never been a better time for budding professionals in the content sphere to step out of the shadows.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs  

  • Source of inspiration: Alastair Campbell. “I don’t necessarily agree with his politics or the way he conducts himself, but he’s a very good communicator.” 
  • Learning resources: LinkedIn Learning. “There’s so much on LinkedIn that you can get for free or at a very low cost.”
  • Productivity hack: Content repurposing. “Make the most of what you’ve got. If you take the time to organize and stream a live event on Facebook, then turn that into a podcast or a blog post or five social media posts. You’ll make your life a whole lot easier.”

“In this day and age people shouldn’t be scared of putting themselves out there. They shouldn’t be scared of redundancy, they shouldn’t be scared of being jobless, because so many of us have been or could be in the future.”

Connect with Alex and Shaheen on LinkedIn.

This post was edited by Helen Hadley.

For more insights on how to optimize and repurpose content:

12 lessons that content writers can learn from journalists

Repurposing creative skills to launch a career in marketing

The entrepreneur’s guide to content creation

To see the full transcript, click on page number 2 below.