Here is a transcript generated by otter.ai of The Content Mix podcast interview with Bianca Spada, social media manager at Red Bull, on how to provide value on social media:

Carlota Pico 0:12
Hi everyone, and welcome back to The Content Mix. I’m Carlota Pico, your host for today’s show, and I’m excited to introduce Bianca Spada, who is global senior Social Media Manager at Red Bull, and also has over a decade of experience managing social media campaigns. Welcome Bianca, and thank you so much for joining us tonight on The Content Mix.

Bianca Spada 0:37
Hi, Carlota, thank you so much for having me. It’s great to be here.

Carlota Pico 0:40
It’s our pleasure. It’s always great to have a local Spaniard with me on the show.

Bianca Spada 0:46
Absolutely.

Carlota Pico 0:47
Bianca, tell me a little bit about yourself. How did you get to where you are today?

Bianca Spada 0:53
Good question, for sure. I guess it was not the traditional path. Because when I started doing social media it was almost the beginning of social media, there was no universities, there were no courses, there were no, a lot of the things that you have available now. However, I think it also gave me an extra edge, because social media is something that evolves so quickly. And it’s always good to just be on the job and being able to be on the latest trends, and being able to have also channels where you can test it and optimize it constantly. So overall, it’s been just over a decade and I don’t even think that we are seeing everything that social media has to offer. I think it’s just the tip of the iceberg at this point.

Carlota Pico 1:44
Okay, well, we will dive further into that comment later on in the interview. But I do want to ask you about your passion. So why are you passionate about social media? You started off in this career back in the day when social media hadn’t even really kicked off?

Bianca Spada 2:01
Yeah, no, I honestly was one of these weird people that thought this has a lot of potential. Like, we are reaching a lot of people and I saw people talking to other people that were not in the same place, and I that kind of like triggered my curiosity. Then I saw brands getting involved, I saw people sharing events and like being able to have that influence that goes from online to offline, and vice versa. And I was always surprised that social media was put in the hands of interns and like really young people because it can make or break your brand. Like, right now we’re seeing not only that can make and break your brand, it changes things offline, it changes elections, it changes how the country works, it changes if your product is going to sell out or if no one is going to buy it. So I think it’s funny when people say social media is not for our company, when you see so many examples, especially in politics of how social can be used for good and also for bad.

Carlota Pico 3:12
Definitely, definitely. Could you walk me through some of your proudest social media marketing moments? So campaigns or projects that really stood out in your career?

Bianca Spada 3:22
Yeah, of course. There there’s actually two moments that I think were quite pivotal for me. One of them was when I joined Deezer. So Deezer is kind of like Spotify but in France. And they had really cool access, I guess, to talent. So they had access to really global superstars, like Ed Sheeran, Little Mix, but it was actually the person that I was working in a previous role who came to me and was like, “Hey, our social media sucks, you know, like, we don’t know what to do. It’s just awful. We can not go any lower than this.” And I was surprised because music is one of these things that kind of like brings people together and in a way relatively it’s relatively easy to create social content around, like you’re not talking about funeral services or financial services. That could be a little more complicated than that. So I went into it and I thought, you know, there’s a lot of potential. So I presented this strategy, which was around “stop being a brand and start being a publication.” So like, with a brand filter, create content that people actually want to see and want to share. Ultimately, the whole story was about giving value. So value is the currency of social media. If you’re able to provide value with your content, you will see people engaging with it, people sharing it. And brands are not able to do that are the ones that fall behind. And there’s so many different ways that you can provide value, from like, you can focus on giving information, education, inspiring content, aspiring content—there’s so many different ways, but ultimately, you need to keep in the back of your head that value is what matters in social media. So it was a 360 degree change of social media strategy. We went from just posting a link about artists or a playlist to create video content and that’s when also video was really taking off on social media. And we kind of like, had these editorial meetings. I come from like a magazine background. So I ran it as a magazine. Like I got the whole team together, and we went day by day, what can we talk about, what’s happening offline that we can bring online. It’s Justin Bieber’s birthday, for example, like, right, what kind of angle can we can work with here? So 10 things you didn’t know about Justin Bieber, or like 10 songs that you didn’t know Justin Bieber co-wrote, or it could be like, we came—we did so many videos, and they were like…some of them were really cool, and they were share hundred times. And it went completely viral, like we it was rock and roll day, and we create a video called “Five rock songs that changed history.” And people loved that one, because we actually got really geeky, and we went into every song and like, try to actually find that information that would make the content go the extra mile. It was funny, because through that time, when I arrived, social media was the last team that was involved in any campaign, unfortunately, was kind of like the end of the chain. This is the content, this is why you have to do—post it. And by the end of it, the whole strategy was around giving value and actually creating a media house almost where like, we could go up to Universal or Sony or an artist and be like “This is the reach that we have. Do you want to work with us? This is organic, but like we can even like get more if we put pay behind it.” And it changed also in the team. In went from being quite shy to like, having this really expertise but also been very proud of like, who they were and what they were doing. And they all went to the really cool things, which is really awesome. I also went on to do really cool things cause it was Red Bull who got a hold on of what I was doing there and they were like, “We need someone to the same across our culture and music properties!” So that’s how I ended up with Red Bull. And I guess my second proudest moments was at Red Bull. And it was a time when we had a world final, the finals that were like, three days of just non stop work, because we do all sorts of content. This one was in Mumbai. And it was for the Red Bull BC One, which is a breaking project, there was a lot of B-Boy and B-Girl, lots of them doing amazing breaking themes. And there was one of the kind of like competitions, which is power moves, which is these really super impressive moves that people can only do breaking. And it was the programming team who came with the dance marketing team like: “We think these two people are going to get to the final and they are really impressive. They have really impressive moves. And we need to have the rights over a lot of the songs. If we don’t have the rights, we can’t really publicly on social media.” So we spoke to the DJ, and we spoke with the Indian team, who were the host for their event and said: “Can we have this sort of music for the final?” It turns out to be those two people in the final and they the this amazing battle—it was five minutes long. And just before it started, there was no one to film. There was literally no one—everyone was busy. So one of the social media managers was like “I have my camera, here.” And it’s not even like a super professional camera. I was like, “Let’s go, let’s do it!” So we filmed it, we like kind of like push people around, filmed right from the center, and there was one moment where like the guy flips in front of the other one. And you can see that people are going in, really emotional moment. So we filmed it at the moment it finished. I took the poor guy and I was like “We’re editing this thing and we’re publishing on all the channels in the next five minutes.” And out of those like, those five minutes, what we always do is to start with a hook. So hook—three seconds where you really grab the attention of the of the user. And we picked that moment where the guy’s flipping—really impressive moment. We edited it. Five minutes is really long time for a social piece of content nowadays, but—I will say it’s long, but as long as like you’re providing value, you can have it an hour long, and we’ll still have people who are watching it. We edited with that moment at the beginning, we saw the numbers going up, up up, up, up. The head of dance games, was like “What do you reckon? 1, 2 million views?” And I was like, “No, this is gonna be at least 10, 10 to 15 million views.” He was like, “Okay, I don’t believe you. If that happens, I’ll buy you dinner.” So that piece of content, reached 10 million, reached 15 million, reach 25 million, reach 50 million, and it’s today at like 75 million views—something like that. Pretty impressive.

Carlota Pico 11:13
Wow.

Bianca Spada 11:14
And I never got the dinner! Never got the dinner.

Carlota Pico 11:17
You know what, you should definitely get back in contact with your boss and say, “You know what, you owe me a dinner.” What an impressive campaign, Bianca. I was actually on your LinkedIn profile, snooping around before our interview, and I saw that that campaign actually helped grow your channels—grow Red Bull’s channels—by almost 400%. Right?

Bianca Spada 11:36
Yeah, we did so many amazing campaigns, and it was all around providing value and inspiring customers with our content. That campaign is specifically, for me, is one of my proudest moments, because it was not something that we just did as a social media team. It had the insight from the programming and the marketing team, it had the help from the Indian team, like it was truly a team work. Like even, we didn’t have a video editor at the time, we just filmed with a very normal camera. It just also shows that you don’t need to spend millions of having the most expensive equipment. If you have a story to tell, if you have something that you think is going to provide that value to people—that’s everything that you need to create something that can go viral.

Carlota Pico 12:27
Okay, excellent. I do want to zoom into organic content as well, because there are plenty of brands out there that just don’t have the budget to put behind paid advertisement on social. Do you have other tips and tricks for companies who want to drive organic growth to their channels?

Bianca Spada 12:45
Yeah, I mean, like, I am actually not the biggest fan of paid itself. I think I—my expertise is definitely in organic, even though you know, at times, it’s also important to know when to put paid behind. But there are actually several companies out there that have built complete empires on organic reach. And the way that they do it is through insights. So they see where there is a gap in the markets. There is this channel called Twisted or even like BuzzFeed. But it’s interesting, because Twisted doesn’t really have any major investment history—it started in a kitchen in, I think, it was south of London. And he was a guy coming out with recipes that he wanted to eat himself. And he had a couple of cameras and he was doing all his stuff. And the recipes started getting bigger, and better and more equipment. But it was all born from that one idea that they wanted to bring that skill to people and say it’s only chefs that can cook, you can cook at home. And you can do crazy recipes. We are doing it right here. And we’re going to give you the tools to do it, too. And from there, it grew into a channel that has millions of followers now. But also they have several cooking books, they have even like cooking wear they sell online and offline, and it started from that one insight that we know people want to cook but they’re overwhelmed sometimes by seeing chefs on TV or like seeing over complicated dishes—we’re going to strip it down. We’re going to start from scratch. We want to show you how to do a monster burger. Or we’re gonna teach you how to do a lasagna with the most amazing sauce and layers and we’re gonna show you in like two minutes, because it doesn’t take a genius to do it. And I see a lot of people sharing a lot of people also giving ideas and the team is very good at reacting to that. So they read through comments. They also put out questions: “What do you guys want to see in the next episode?” So starting from an insight, but also taking into consideration that you’re building a community, and it should be a two way conversation. Don’t be afraid to us what people want to see there, and then start small, build it, you know, as you see fits best. I wouldn’t go full-on on anything, because it’s all about testing as well. I think part of the success of Twisted is how they film the recipes as well. It’s very simple. It’s very easy. It has subtitles, they have like, overlays with like, what you need, how much quantity and things like that. And they also have this guy behind the channel who has appeared lately—in the beginning, you couldn’t see him— but he has really a nice personality. And he explains the recipes. Also they manage to create different formats. So they have started with the recipe itself and now you go behind the scenes, and you meet the people, or they go to different places, and it shows you what to eat. It’s like starting the slope up from an insight and then building it from that.

Carlota Pico 16:09
Okay, but there’s also a factor of luck in that, right?

Bianca Spada 16:15
Sometimes there’s luck, but hard work beats any luck. And I think if you’re consistent, if you can find your niche in the market, and triple down on that. I see a lot of channels, they die not because they don’t have people, but because they’re not consistent. And like they don’t engage with the community. They don’t, or they invest too much at the beginning. I think you need to start slow, and then kind of like scale it slowly. And always keep in mind that it’s not just about you, like you are in a social platform, so be social.

Carlota Pico 16:50
Very interesting. What about like social listening tools to see what your audience…how your audience is reacting and talking about your brand? Do you use any social listening tools?

Bianca Spada 17:00
Yeah, hundred percent, I think that’s really important. We do testing every month, every single month, they will be…It’s almost like a vicious circle. We start with editorial meeting and then we publish. We moderate, we see in real time what people are saying because sometimes something goes extremely well—like the example that I explained earlie—but sometimes there are things that don’t go down well, so you have to tweak it or you have to change things. And overall, at the end of the month, we see the themes that we tested, if they worked, if they didn’t work, we see also best performing post, worst performing post. And then we try to kind of like get patterns out of that—like, well, this worked really well, let’s do two more of these, or let’s do 10 more of these, or this actually didn’t work very well, but this could be because of these four things. And then you’re like, Okay, well, let’s test it again next month, because we have different environment or different contexts that goes with it. And you kind of like slowly kind of like tweak it to understand what the community likes and enjoys. And you introduce new themes based on insights. And that’s how the channels grow. Also, the algorithm changes constantly, so you need to be really on top of it. Also, the fact that there’s a lot of new features that have been introduced, Instagram Reels, being the latest one of those. Instagram loves it when you start using something that they roll out. And they they kind of like pay you back by giving you a decent organic reach. So if your goal is to grow your channel, depending on what platform you are, make sure that you’re using the latest features. Check out all the accounts and how they’re using now, how you can leverage them. If you have hashtags on that platform, have a strategy for hashtags to increase visibility, how you can get in a space where you get more eyeballs on your content. On Instagram, that will be the Explore page; on TikTok that will be the For You page. There’s all these like different ways where organically you can definitely still build something. There’s also places where now it’s more pay to play, Facebook being one of them. And it’s a lot harder than it was five years ago to build the kind of empires out there were built on organic reach. But that doesn’t mean it’s impossible. It definitely takes more, more time and more effort. But again, if you have the insights and the consistency and you produce good content and you tweak it with the feedback of the community, there is a huge opportunity for anyone that wants to get into social.

Carlota Pico 19:52
Okay, Bianca those are fantastic tips. How did you get your senior management to buy into your ideas?

Bianca Spada 20:01
Good question. Yeah, sometimes it could be just as easy as just showing numbers—like, this is what we’ve seen, this is the path that we’re backing up with the numbers, we can run a test. So I always give an option because what I noticed is that sometimes people don’t fully understand social media, and that could be overwhelming as well. So learning how to strip down any jargon that you have for social media. Like at the end of the day, sometimes people are not interested in knowing how many likes are you going to get. They are more interested in why these likes are going to help me as a company. So go back to their business goals and understand that. So to give you an example, when I first started at Red Bull, there was an Instagram channel called Red Bull Dance Connect. And Dance Connect was a new YouTube channel where they would teach you how to improve your dance. And you bad tutorials with really cool teachers. And that was promoted through an Instagram account. And I looked at it and I saw it was not as engaged as other channels across the Red Bull network. I was looking into the user behavior and trying to put myself in the user’s shoes. And one thing that I realized is that if I was one of these people that wanted to learn how to dance, it would be hard for me to try to replicate a dance move if I see on Instagram posts, because most of the activity happens on your mobile, you’re holding the phone, at the same time, you need to kind of replicate what they’re teaching you. Instagram is a platform where people tend to go when they have 10/15 minutes spare and they just want to be entertained with something quick. Well, like YouTube was really the platform to spend more time—you can even like plug your YouTube account into your TV, so you have a bigger screen to see what’s going on. So then I suggested to the team, why don’t we just change this channel so instead of Dance Connect it’s called Red Bull Dance, we have all our amazing dancers and it’s all inspirational content, where we see, we show them what they can become, and then integrated with a couple of short videos just to drive traffic. And those short tiny videos will be just like a quick 10/15 seconds. We also got a visual effect designer to create different effects on it to grab the attention of the person. So from having a really slow growth, I presented this idea and I was like, we can test it for six months. If it doesn’t work, we’ll rebrand the channel, go back to what it was before, but I do think we have a really good opportunity, and it will be a shame just not to test it. So we tested and it turns out that the growth was like four or five times quicker, because we understood how the people were consuming content. So we still were driving people to YouTube. But we were giving that inspiration as well. I mean like three or four videos of inspiration, and then like dropping, “Here’s how you can learn how to dance like Kyoka”, or “How you can dance like Diabl” or all these amazing dancers that we have on our roster.

Carlota Pico 23:36
Okay, very interesting. So you put yourself in the shoes of your managers. So you were able to talk to them in a way that they were able to understand the language that you were speaking, and then you also put yourself in the shoes of your audience and thought about how they were consuming your content.

Bianca Spada 23:54
Exactly.

Carlota Pico 23:54
Okay, excellent. A lot of brands have been criticized or praised for engaging in social trends, right? So for example, the Me Too movement, the Black Lives Matter movement… From your experts, social media opinion, should brands engage in social trends or movements? And this is touching upon the comment that you were making earlier on about how important it is to be social on social.

Bianca Spada 24:23
Yeah, it’s a tricky question and it’s something that is spoken more and more. The truth is like some of these brands have large followings and they have a lot of influence, especially in younger audiences. If your brand has a link to a specific charity, a specific movement, it will be noticed, it will be a shame not to support that. What is a little bit unrealistic is that a brand supports absolutely every single cause, because that could be seen as topical and like trying to get some organic reach from the back of it. But we’re seeing brands that are doing this super authentically. I mean, it goes back to the roots. So Nike has been championing all the Black Lives Matter with amazing content—it’s actually really well thought through. And that’s because, you know, they’ve been supporting sport and Black athletes for so long. And they feel that they have the authority to get involved into that kind of space. Same with Beats by Dre. Beats is actually the only tech company owned by a Black entrepreneur. So they do have a lot of space, and a lot of authority to go there and say, “We really want to support the Black community.” And they all, both brands are working, not only just being vocal about it, but they’re all working in really detailed plans, so “How does this look? We’re going to put our money where the mouth is!” You know, like, we really want to help the community, these are the programs that we’re launching, this is the budget that we are allocation to this, where I think most of the backlash came from was seeing brands posting, maybe the black square, when, you know, you have a predominantly white board and you have no initiatives, no programs to support the Black community. That just comes across as inauthentic in so many ways. But if you are really committed to this, your channels and your influence on this society could make a big impact.

Carlota Pico 26:50
Okay, so brands that not only talk the talk, but also walk the walk.

Bianca Spada 26:56
Exactly.

Carlota Pico 26:57
And that can back up those conversations with concrete actions.

Bianca Spada 27:02
Yeah, I think we’re targeting an audience that’s so savvy, that if you are trying to fake it in any way, they will find out and they will hold you accountable for that.

Carlota Pico 27:15
Definitely, which I think is fantastic, to be honest.

Bianca Spada 27:17
Yeah. Props to them.

Carlota Pico 27:20
Yeah. Okay, well, moving into COVID-19. According to the CEO of Walt Disney, “The heart and soul of a company is creativity and innovation.” In light of the global pandemic, Bianca, what marketing campaigns on social media have you really admired lately and why?

Bianca Spada 27:42
The campaign that I actually liked the most was created by a group of students and I’m wondering if this is something that Netflix is going to pick up, because they did it for Netflix, or inspired by Netflix, and I think it was in Miami. They basically went on the streets when there was the lockdown and covered the streets with spoilers from different series from Netflix. So all they wanted to do with that was you don’t go to the streets because we’re going to ruin your series that you’ve been watching for three months or a month—maybe you’ve been binge watching for the past week, you know? And it was really, a really smart and really kind of like current way to promote something but also to stay on trend because it was just so smart in the street seeing all these like big spoilers for—it went from like Stranger Things to any series that they could come up with. A lot of people were talking about that wondering like how maybe Netflix should get in touch with these students and kind of like embrace their creativity that these guys were putting in, because it was a really cool campaign.

Carlota Pico 29:05
Okay, excellent. I am a big fan of Netflix and I would love for them to create something like that. Okay, you spoke about Facebook, you spoken about Instagram, you mentioned briefly TikTok, which is something they want to dive further into. Generation Z was born to stream and influence. How are you approaching this new cohort on social and are you doing anything on TikTok?

Bianca Spada 29:31
Yeah, we have several channels on TikTok, and they’re doing so well, extremely well. I reckon they’re the fastest growing channels at the moment. It feels a little overwhelming because it’s a relatively new platform to get involved from a brand point of view. But engagement is like 30%. So we’re talking about 10/20 times where you get you know, the platforms and why it’s also interesting is the algorithm that TikTok has. So you don’t necessarily need to have a major following in order to go viral because it’s all based on content. If people are watching your content—especially if they’re watching all the way to the end—then it’s going to be pushed to more people. And if those people do the same thing—they watch it, they engage, they watch until the end—it will be, it will unlock a new layer of people watching it. So you see overnight success from like people, not only dancing—I know dance is a big part of TikTok—but nowadays, you see a lot more people getting involved from like recipes to fitness, to like, comedians. You can find all sorts of things. I have—I’m guilty of going down the rabbit hole on TikTok and like of a sudden, 40 minutes fly, and you didn’t realize because it’s such interesting and engaging content. On average, by the way people spend like an hour on that platform, which is incredible, because most of these contents are people that you never never met, will never meet, and you have no idea who they are.

Carlota Pico 31:18
Yeah, definitely. Okay. Bianca, you seem like a really creative person. Were you just born creative? Or did you acquire some skills along the way?

Bianca Spada 31:32
I love that question. I don’t know. I guess, I come from a family that is relatively creative—painting…My grandmother was a poet in Mallorca. My sister is an architect and she’s really good at drawing. My dad draws. He designs also jewelry. It’s always good to be surrounded by by creativity. I always went to painting lessons, which at the time, I didn’t always love because it was on Friday night, and I was already like, 16, and I just wanted to hang out with the boys and my friends, but I was there painting all evening. And yeah, no, it’s a really good question—I never thought about it. I feel like it has evolved in the last few years. And social media has then gave me a space to just go crazy and like try things like, ultimately, I think I’m a very curious person, and combined with the creativity, I think is a good mix, because I’m just I just need to get to why things work like that? Why this video went viral? What can we do to similar things? Yeah, it’s a good question for sure. I’m not sure if I replied to it properly, but this is what I can offer, so.

Carlota Pico 32:59
We’ll have to do a follow up podcast, and zoom further into you as a human being and what makes you, you. Okay, companies are expected to spend $120 billion US dollars on marketing by 2021, alone. So that’s what, like four months from now? And obviously, a big chunk of this will be spent on digital marketing and on social media. Can you foresee any trends by 2021 on social media? What do you think the next year is going to look like?

Bianca Spada 33:32
This is one of the questions that I hate the most, because social media moves so quickly, and it’s so hard to make any futuristic, kind of like, put it out there. But things that I’m seeing right now are obviously Gen Z’s demanding brands to be more vocal about justice. And I would like to to see where that takes you. Because as we were talking earlier, it is not enough that you do a foreclose, you know, like you need to be in the culture to be able to target this audience properly. I was reading reports and like Gen Z is one of the first generations that it does make a difference if you’re doing something for that community, and I’m not talking really like “Oh, we’re gonna plan 30 trees if you buy this product instead of the other one.” But like making an effort, providing even options or like providing an option for milk doesn’t come from an animal. So you know you have oat milk, you have rice milk, so your milk, having that option to make a choice that is good for you but also for the community is something that may, I can see them appreciating a lot and like getting more involved with that. The other trend that I see a lot is shopping on social media is becoming quite big. There’s a lot of new features that the platforms are releasing to make that a lot easier. I even heard a platform like Instagram is looking into maybe being able to integrate your card details into into the platform. So it will be as easy as a few clicks away from that T-shirt that you saw on an instagramer that you think will be great on you too!

Carlota Pico 35:34
Wow. Okay. It seems like Amazon might be facing some competition in the near future.

Bianca Spada 35:40
Yeah.

Carlota Pico 35:41
Well, on that note, let’s move into our set of rapid-fire questions, which are basically your recommendations for audience. To get the section started off, I’d like to ask you about your source of inspiration. So, who do you admire—a professional role model or an influencer?

Bianca Spada 35:58
I really admire Alexandria Ocasio-Cortez, I think that’s the full name. I think she really embodies what the new generation was screaming for. She comes from very humble beginnings. She’s very…she doesn’t take shit from anyone. She’s opinionated—she has very good opinions and she sides with with the weak, you know, the underdog but also makes people accountable for things that she doesn’t feel are fair. And it’s such a nice thing to see in the current political environment, especially in America. And along with Alexandria I think, I think Jacinda, the prime minister in in New Zealand, I believe. She’s just so inspiring. I’m not someone that is very into politics, to be completely honest, but those two figures, even outside of politics, they just have a new, fresh air into something that traditionally is wildly out of touch from the young audience and they’re bringing them in and they’re telling them how much power they have and they’re encouraging them to be more vocal about what we don’t think is fair.

Carlota Pico 37:19
They’re using their platform for good

Bianca Spada 37:22
100%. And they’re quiet, especially Alexandria, is very social savvy. Like she she knows what to post, how to post it, when to post it. She also interacts with icons, for the younger generation—she was talking to Cardi B, which is a really interesting character in the music industry. And she’s very relevant and approachable, which is something that is not your traditional image of politicians—or pre Obama-era politicians.

Carlota Pico 37:56
Absolutely. Okay, what about a book of group a hashtag, since you’re quite the social media expert, or a community that you’d like to recommend to our audience?

Bianca Spada 38:08
I will choose a book. I’m reading a book right now that I think is fantastic. It’s called Videocracy. And it’s written by the head of culture at YouTube. And it talks about YouTube right from the beginning. Like the history and how it was shape, because it was initially a video platform to find a potential partner for life, how it was the community that shaped the ultimate objective of the platform. And it goes into different trends and different videos that have really taken off on YouTube and why they have taken off, and the behavior behind trends taking off and it’s written in a manner which is super interesting: really topical, really relevant to anyone that is either in social media wants to get into social media.

Carlota Pico 39:05
No way! So YouTube started off as a dating website?’

Bianca Spada 39:09
Yeah!

Carlota Pico 39:09
I didn’t know that.

Bianca Spada 39:10
Mind blowing, isn’t it?

Carlota Pico 39:12
Yeah. Wow. You learn something new every day. Okay. And to finish up this interview, what’s your favorite tool or app at the moment?

Bianca Spada 39:22
I know when you asked me first a couple of weeks ago I said Pokemon GO because I was in this kind of like craze, I could not get enough Pokemons and Salzburg is very good for Pokemons if anyone is into it. I use it. It’s not my favorite—I have managed to get over my addiction now. But I find it really interesting being one of the most famous and probably more iconic apps, integrating augmented reality with your phone technology and how like you have to get money in order to exchange it for different tools and then you develop Pokemons. And all of this means that grown-ass people, like me, can get obsessed. It’s not the first time I got obsessed with this game. I think this is the second round. And I’m pretty sure there will be a third one.

Carlota Pico 40:20
I’m going to have to try it out. You’re actually not the first podcast guest who has recommended Pokemon GO as their app at the moment.

Bianca Spada 40:29
Okay, really?

Carlota Pico 40:32
Excellent. Bianca, thank you so much for joining us on The Content Mix. It was awesome to meet you and learn about your social media experience. And hopefully we’ll have a follow up interview in the near future!

Bianca Spada 40:43
Absolutely! Thank you so much for having me! It was it was a pleasure.

Carlota Pico 40:47
The pleasure has been ours. And to everybody listening in today, thank you for joining us on The Content Mix. For more perspectives on the content marketing industry in Europe, check out The Content Mix. We’ll be releasing interviews just like this one every day, so keep on tuning in. Thanks again, have a fabulous day and see you next time. Bye!

Transcribed by https://otter.ai