Here is a transcript generated by of The Content Mix podcast interview with VeraContent’s Kyler Canastra and Davide Pagliaro, EMEA marketing director at Merit Medical, on the key to success:

Kyler Canastra 0:13
Hi, everyone, I’m Kyler from The Content Mix, and I’m excited to be here with Davide Pagliaro, EMEA marketing director at Merit Medical, an international global health care company which aims to understand customer needs and deliver innovative medical solutions. With more than 19 years of international experience in both sales and marketing, Davide has lived and worked in six different countries across three continents. Striving to constantly learn and challenge himself, he uses his experience to drive results in new fields and industries. Thank you so much for joining us today, Davide. And it’s a pleasure to have you with us today on The Content Mix.

Davide Pagliaro 0:51
Thank you, Kyler. And thanks for having me. And good morning.

Kyler Canastra 0:54
Of course. It’s our pleasure. Um, so just to get the interview started, can you tell us a bit more about who you are? And yeah, where you’re from?

Davide Pagliaro 1:03
Yeah, so I’m Italian, southern Italian, originally from a small town, and north of Napoli. And as you were mentioning, I lived in quite different places. And I’ve been working 19 years in the medical device industry.

Kyler Canastra 1:18
Oh, wow. That’s great. And you lived across three continents instead of curiosity, which continents were they and what countries?

Davide Pagliaro 1:25
Well, so I, so I’m from Napoli. I first I moved to Milan for the business school and from Milan I moved to Brussels. From Brussels, I moved to Dubai. From Dubai, I came back to Italy for a couple of years. Then I moved to Amsterdam. And I spent one year in Amsterdam. Then from Amsterdam, I went to San Antonio, Texas, because I was working for a company that had the global headquarters in San Antonio, Texas, then I got back to Italy, where I spent nearly seven years in row. And then I had the opportunity for a different job. And we moved to Germany, when we spent two years. And then as of recently, basically, as of Easter this year, we back we back to Italy. And for the first time in my life, I’m working from my home region. So in the Napoli area? Yeah,

Kyler Canastra 2:20
Are you happy to be back? Back home?

Davide Pagliaro 2:24
Yeah, I’m very happy. It’s very different. It’s very different for me, because I’m not used to it. And I always chase the opportunity when, when, wherever they were. And for the first time in my career, I have the opportunity that I could choose. And the opportunity follows me. So it’s a great feeling, actually,

Kyler Canastra 2:42
That’s great. And before we dive in to your experience in marketing and your current role at Merit, I just want to know like how many languages do you speak? Because as someone that I love languages. I’m now curious about those places you’ve lived in?

Davide Pagliaro 2:54
Oh, well, obviously I speak Italian, English, Spanish, I learned a little bit of Portuguese. And I and I, I do understand a little bit of French. I cannot have a professional conversation in French. But you know, I can I can but I can get by.

Kyler Canastra 3:12
Yeah. That’s awesome. That’s really cool. I’m just a language nerd. So I had to ask. But now to dive in into the stuff that people are wanting to hear. So can you kind of tell us about your background and your experience and how you got into marketing?

Davide Pagliaro 3:27
So yeah, thank you very much for the question, Kyler. So I finished my bachelor, my bachelor degree in law, and I always knew I wanted to continue my education. So I applied for the business school in Italy, actually the Bocconi Business School in Milan, and I got admitted to the the master in marketing and communication. And that was my first move. So I moved from the Napoli area to Milan. And while studying, obviously, the core of the master was consumer marketing, so I got attracted by the big brands in marketing. One of those was obviously Johnson and Johnson. And I had no clue that Johnson and Johnson actually was born as medical device industry. So at the end, the end of the, at the end of the business school, at the end of the master, there was, during my internship, there was a job opening as a sales rep. So in sales for Johnson and Johnson Medical. I applied and little did I know, in less than a week, I got the job. So as a sales rep for a part of the area of Milan, and that’s when my career started in medical device, and I’ve been in medical device ever since.

Kyler Canastra 4:42
That’s fantastic. It’s kind of funny how, like, unexpectedly not even knowing about what Johnson and Johnson initially did, it kind of kickstarted your career in that sense. And now obviously, Johnson and Johnson’s very in the public eye because of the vaccine they’ve created, which I received so I can say I’m someone personally who’s benefited from that.

Davide Pagliaro 5:01
Yeah, I got the AstraZeneca one. Whatever that means.

Kyler Canastra 5:07
Well at least we’re vaccinated so that’s always good.

Davide Pagliaro 5:08

Kyler Canastra 5:10
Well as you said before, you’ve lived in six countries across the planet. You know, all over the world. So can you tell us how that international experience has shaped your career or how it’s pushed you in different ways?

Davide Pagliaro 5:22
Well, I think it shaped both my career and my life. Because obviously, you have your background, where you were born, where you grew up, and you take for granted a number of things, culturally. And when you’re exposed to different countries, different cultures, you’re faced with a completely different reality, because what you’ve taken for granted for you and yourself and your family, it doesn’t apply in a different country. So you learn a lot about yourself. You become more flexible, and more understanding of different cultures. I think it’s one of the best thing I’ve done in my life, you know, to experience not just traveling and working temporarily in a country, but actually being based in a country which makes a difference. So it’s been a great, great learning. I learned more about respecting and understanding different point of views, not just culturally. So I keep up a mindset which is more agile and flexible, if you will, when approached by different opinions, which is something that we always struggle. We like what is similar to us, but this experience has taught me to be more open minded. So that’s how I would summarize the answer to your question.

Kyler Canastra 6:49
For sure. And I agree 100%, and someone that’s living far from home, and has been living for a while, and I think, you know, speaking to people in different countr you’re living in and understanding their traditions, and just I don’t know how society is really opens your mind. And it kind of makes you see things from a different perspective. And you kind of have like, a more, I don’t know, global understanding of what is going on. Also, it’s really helpful, like in the business place where you’re working, especially the international organizations, we have to work with different people, different backgrounds, it can be really helpful to kind of have that mindset. And I think the adaptability, as you mentioned, is important as well, especially now, I think the past year, year, two years, we’ve had to learn to be adaptable. So maybe your experience has helped you in that being more flexible with work and kind of the situation that’s going on as well. Now, so throughout your career, you’ve worked in different medical organizations and companies such as Johnson and Johnson and Baxter Healthcare, and Acelity. So how did you get, so you got involved by the sales job at Johnson & Johnson? But were you interested in the medical field field before that? Or did that interest spark from that job as a sales rep.

Davide Pagliaro 7:54
It simply happened. I mean, yeah, honestly, I cannot, you know, I cannot summarize it better. It’s, and I do believe looking in retrospective, that the industry that you enter as a first job is a defining moment of your career. Because the more you you earn experience, you get experience in a specific sector, the more your personal brand, if you will, within the marketplace, gets you get you get points, somehow, you get credit on that. So you start to be recognized as somebody from that sector, and then you have the opportunity to be approached by by other by others for for the same, same, same job. So again, it’s it’s pure chance. I again, I had no clue there was something called a medical device, obviously, that my job from sales, I’ve been back and forth in sales and marketing in those several companies. So in Johnson & Johnson, sales and marketing, in Baxter pure marketing, in Acelity marketing again, when then when I joined after Acelity, I joined Bard, I had a number of different roles for sales marketing, so back and forth. Yes.

Kyler Canastra 9:19
That’s fantastic. And sales and marketing, they do go hand in hand a lot of time. So it’s cool that you kind of have that experience and then yeah, and bounce off each other.

Davide Pagliaro 9:28
Yeah, you could argue that not necessarily it’s like hand in hand in the sense of friendly hand in hand. But yes, they go they go together. And for me, it has been extremely important to have experienced both, because when I have a sales responsibility, I put on my marketing hat and vice versa. When I’m in marketing, I put on my sales hat because one of the tendency from us marketeers. So I can call myself a marketeer, is sometimes we are away from the reality, we have the tendency, because it’s the need of the job to group things, to group hypotheses, to crunch numbers. And sometimes we are detached from reality. So the fact that I carry that hat as a sales rep. It helps me in you know, instead of didgit thinking, to make it, to translate it into actionable.

Kyler Canastra 10:32
For sure, it’s kind of good to have that understanding of both. And then yeah, thinking from the other perspective, when you’re doing one thing, it’s perfect, it really helps. And so, yeah, you’ve been in the medical field, and you’ve just started a role at Merit Medical. Could you tell us about how you got that job or and and what your job is there, and how it’s been? You’ve transitioned and move back to your hometown, near Naples. So kind of how all that has been for you.

Davide Pagliaro 10:59
Well, thanks Kyler for the question. So I was approached toward the end of last year 2020, by a headhunter. He approached me with this opportunity. So I knew Merit in, in, in absolute terms. So and overall, my experience has been, 10 years I spent in cardiovascular cardiovascular business. So I was not in the cardio, cardiovascular business but it’s one field that I’m very close to, so many medical studies in this field. And they offered me the position, I was very fast in the process, the hiring process. So I got the job offer in three weeks. And I started on January 1, and I’m responsible for so Merit Medical is overall an interventional company. There is cardiac interventions, peripheral interventions, interventional oncology, and interventional spine, so I am responsible for the 30 for the peripheral intervention interventions franchise. So we deal basically with interventional radiologists, vascular surgeons, nephrologists, dermatologists, we have a wide portfolio. So I have the responsibility over Europe, Middle East and Africa on that.

Kyler Canastra 12:27
Oh, wow.

Davide Pagliaro 12:28

Kyler Canastra 12:29
And so what’s your typical day like now, especially since you’re working from home?

Davide Pagliaro 12:33
Well, we can go back to the working from home part, because I think it’s, there is something for me extremely valuable there. But the work is typical. And I I tend to stick to my routine. So my typical work day starts at six. And, and I check roughly one hour emails from the US, because things are from South Jordan, Utah. So there is a time difference. So I do that for about an hour, then I go for a jog, which helps to clear my mind. I mean, I’m not, I’m never gonna run a marathon, but I do. I do my I do jogging activities, which clears my mind and my body. And then I get back, I get ready, have breakfast with my wife and my son, then we go back to the working from home value. And then I’m basically in front of my computer, and typically have another hour to prepare myself. And then we have the typical day of video meetings, they start at 10. Yeah, I always try I have a block time, one hour to spend time for a frugal lunch with my wife and my song and just breathe a little bit of air one hour. So I never have, I try never to have a meeting in between 12pm and 1pm. To give time to myself and my family, then I continue. We finish I finished the European part around five, then I start the calls with the US counterpart. Typically after five, because of the nine hours difference. And around 6:30, 7 I’m done with calls.

Kyler Canastra 14:15
Right, and then done for the day.

Davide Pagliaro 14:18
Well I’m done with calls. Then I take some time for myself, like I’m always always connected. There is always something right. I don’t mind it. I’m not. It’s something that I love it so.

Kyler Canastra 14:33
And how do you find it working between two time zones? Because I didn’t mention before but Merit Medical is based out of South Jordan, Utah, right? In the US. Yeah. And how is it? Do you find it advantageous at all? Because I’ve worked between time zones. I always found it nice to have like a certain time where I know I’m gonna have calls or whatever but then I can get, take advantage of the morning for example.

Davide Pagliaro 14:55
It’s been so long that I’ve been working internationally that I don’t really see the difference anymore, to be honest. I appreciate what you’re saying that you know. Yeah. But the gap in between the two time zones is getting thinner and thinner, because there are so many projects that we are running. So I don’t I don’t mind it. Right, right. So I don’t work for instance, with the other time zone. I don’t work with Asia, which would involve difficult hours. Yeah. But I think that the work and bottom line it works well, the two time zone, I finish the European, and I deal with the American a little bit in the evening and then in the morning. That’s it.

Kyler Canastra 15:42
This is very interesting, and something that I have to deal with in my personal life too, because I have to, you know, I have family back in the States, it’s always kind of keeping that in mind in terms of time zone. So, as mentioned before, you have a lot of experience in marketing. And we’re just curious to know if you have an example of like a campaign or a piece of content that you use in your marketing campaign that really has worked well for you?

Davide Pagliaro 16:04
Yeah, No, absolutely. Kyler. Thank you very much, again for for the question. So first and foremost, being in medical device, and medical device marketing is a little bit different from consumer marketing, in terms of regulation. So first thing, we do not reach out, typically, to the patient. Like, I wouldn’t call it consumer because it’s a patient, we only speak we the healthcare professionals being doctors, nurse, which is the department and the likes, specifically, a lot of what we do it is content marketing, by definition, because definitely, we do our webinar workshops, symposia, and especially in a in a COVID area, oh, I only know Merit in COVID area. So I cannot tell you how it was before, we do a lot, we do a lot of content. If I have to mention one example. It’s it’s a webinar that we did the last month, end of April, actually, in cooperation with the British Society of Interventional Radiology. And basically, they, we use their platform to discuss a disease state. Okay, I don’t want to go into the medical technicalities, and where we as a company, we were in the background, so we had a speaker from our side to describe, describe our technology. And then there were doctors talking about the disease state in itself. There was a Q&A, where we had the highest number of registration for this platform, so it was was really nice. There was a chat box, so participants could line up the questions. And I think that it’s, it’s something that we do a lot. So we start using more also the the social media, again, in a broader terms, we can work I’ve done it in the past, to work with the patient patient association, for instance, very, very, very high level we did for instance, for I did for women’s health, when I was with Baxter, a campaign during the World Congress of women, women oncology, and when we use a general newspaper, to have a media lunch, where they would speak in general terms of the condition and the importance for women, especially the during the pregnancy, to get checked for the addition prevention, we have a product for addition prevention, we didn’t talk about the product itself. But the general newspaper then publishing the weekly scientific part, an article inviting, underlining the importance for women to get checked. So they could ask, as in terms of pool sort of demand, to get this specific check for the treatment?

Kyler Canastra 19:05
That’s fantastic. It seems like what’s worked well for you is providing content that’s useful and valuable for people. So the webinar seems like you really got a lot out of it in the article, it seems like yeah, like, people can really relate to it. And you wrote in general terms, so that it kind of really provides value to the reader. Now, do you, and that’s something that’s kind of another question that came to mind now is that: Do you find that some people in marketing, especially in your field, if they are kind of doing content or campaigns are more directed to like the general public, for example? Do they find that it’s sometimes hard for them to explain things in like layman’s terms, as you would say, I’m more in general in terms because, you know, science can be very difficult for people to understand.

Davide Pagliaro 19:45
No, I think I mean, in terms of content again, it’s, it’s, it’s forbidden to reach out with content directly to patients. So what we see across across the industry, you will you see a patient awareness campaign or direct-to-patient campaign where you know, you describe a condition, you reach out to a target audience. What do you do, you reach out to groups on Facebook group or groups or on Twitter, LinkedIn from patient standpoint is not there yet. It’s more specifically for professional, my experience, you can reach out, reach out to doctors or colleagues. But if for a direct-to-patient campaign, at the moment, the only platform that will allow you to do some content is Facebook. So you reach out you know, the database of a certain patient population, or a certain area or simply demographics. And then you can talk about the awareness on a specific condition, which would pull you to some leads, you get some leads generation, for your specific portfolio of a … Right? I don’t know if that answered your question.

Kyler Canastra 21:03
It does. Yeah. And I didn’t know that Facebook allowed that had that option, that feature as well. So it’s, it’s interesting. Now, a lot of people that listen to our podcast, and we have, you know, listeners who are just getting started in marketing, or people who have been in like yourself in the industry for a long time. But obviously, things have changed over the past two years. And I think now it’s just a good question to ask. And it’s kind of a question we’ve asked, it’s coming more valuable each time that we do it, is to learn a bit more about what skills do you think are essential for marketers nowadays, especially as like, you know, marketing is becoming a lot more digital than ever before, and we’re all using computers a lot more than before.

Davide Pagliaro 21:42
Well, I will, I will divide my answer in two parts. So there are things that are musts, that you cannot even get started if you don’t have them. So I don’t, I mean, you need to be digitally literate, and you need to be able to work on digital platform, I don’t think it’s even a value anymore, because if you if you don’t have it, it’s like, it’s like, knowing English in an international setting. It’s not even a value anymore. If you don’t have it, you’re just not, you cannot be considered. Same goes for all that is digital, you need to be able to, to interact in the in the in the platform that are available out there. So that’s so that’s the, it’s like sort of an energetic factor. So which its presence is not valuable, but its absence is a disaster. So you need to have that digital learning language skills, in terms of what I believe it’s important. And it was important before and it’s even more important now, at least in my experience, is the adaptability, you know, the flexibility, you need to be, you need to be of course, you need to have goals, what you want to to achieve in life in terms also in the job. But you need to be, to allow for some flexibility. Because if you get a job, it’s probably at best 90% of your ideal job. It’s never 100%. There is always a component of things that you rather not do. In best case scenario. So did the short answer for the marketeers or professional today to me is like to be able to see, to step back and see the big, big picture. If you first see yourself in that role in that company, for a number of years, you know, people are impatient, I’m one of them. But I would say passion, flexibility, and eagerness, eagerness to learn. And then I’ll comment a number of things that I learned along the way, but I also learned by by educating myself by some books, I don’t want to be credited for things that I’m not the first saying.

Kyler Canastra 24:11
That’s a perfect segue. We’re gonna get to at least my favorite part of the interviews that I do are the recommendations. It’s always great to you know, learn from people. And I’m always taking notes of like, Oh, I should try this habit or try this routine. So we’ll talk about books soon. But I did want to kind of go back to the part you talked about working from home and your routine and how exercise and having a set schedule that’s helped you. But is there any other you know, productivity hacks or daily habits that you attribute to your success?

Davide Pagliaro 24:38
Yeah, well, and I and again, this is something that I’ve also read in a number of different books. Success is a habit. It’s not an outlier, you know, the top case study skills that you need to go there. There is there is nobody that is successful just by talent, okay? And I give you an example, it’s an example that I even do to the team that I have the honor and the privilege to be public speaking, a presentation when you do a presentation, and Okay, nowadays, it’s a little bit easier because you’re not on stage. You’re in front of your computer, right? But you’re still on a stage, and you cannot deliver a good performance of your presentation. Obviously, it needs to be your presentation. Because if you’re presenting somebody else’s slide, it’s even more complicated. Yeah, but, but it doesn’t matter. You cannot deliever in a good job in your presentation, if you don’t rehearse. If you don’t work on it, if you’re not very structured, you need to know specifically, word by word what do you want to say, for each of the slides that you’re presenting. And this to me, goes back on the on the habit, on the routine. I mean, you need to be structured, you need to be organized. And there are different ways you can be organized your own way. And there is no one way to be organized. It’s not one way to be structured, but you need to have, you need to go at it. Because it’s creating a mindset, and a structure for success. Which doesn’t mean, as the Americans love to say, that you cannot think out of the box. But you can think out of the box within a structure that you’ve given yourself. I think, I think that’s extremely, extremely important.

Kyler Canastra 26:36
Yeah, and I think we always forget, like, when we see someone public speaking, that’s really good, or even like a musician, and we always say they’re so talented, but we always forget, that’s what we’re seeing at face value, right? But we don’t, we always forget all the work that goes into it, you can have talent, but you really need to work on that talent, improve on it, challenge yourself, in order to get even better. So like you said, constantly pushing yourself, having a structured, you know, routine, and habit will only make you more successful, which is great. Now, I guess, do you have any other sources of inspiration? Or a professional role model? Or, you know, books or tools that you use?

Davide Pagliaro 27:09
Well, I have I have several I mean, I’m not that young. So to read a few things… Well, I would say if I had to mention one role model, I could say I know it’s is is very trivial, because everybody says that. But it’s very true to me, Steve Jobs, because if somebody is somebody that he never settled, he always tried for excellence on the product on the product design. And he simply, he simply didn’t settle with himself and with others, he was very demanding with himself and with the others. And that’s something that I try and do. I always demand a lot from myself, and also from the people that I work with, but for instance, I never asked anybody to do anything that I’m not willing to do myself. I think that’s also very important. So this is I would say, yeah, a role model is Seve Jobs, that in terms of source of inspiration, book wise, I’ve been blown away, once again, a book that millions of people have read by Jack Welch, on Winning. One of the things that he says, among pearls in the book that he talks about, is if you when you find the right job, you’ll never work another day in your life, right? And I feel so close to it. My wife the other day to make fun of me, replying to somebody’s question, and when somebody asked what, what is Davide’s hobbies, and she goes, “His job.” And, and to me, I mean, now, I’m going to portray myself as somebody that all work and no fun. But what I’m trying to say here is that you need to be passionate about what you do. Exactly. You cannot settle. And that’s also what Steve Jobs said, if you’re not happy somewhere, just don’t settle. Because we work so much everybody. The amount of work and stress and demand and deadlines is so high that if you don’t have a true passion for what you’re doing, it’s a disaster. It’s a disaster waking up in the morning. Oh, my God, what am I supposed to do? Sunday night, you don’t want ever the Monday to come because you don’t want to start another working week. If you feel there, you are in the wrong spot. Right.

Kyler Canastra 29:31
Sure. Yeah, and those are words to live by for sure. Because I think kind of the theme that I got from you know of Steve Jobs in this book that I’m gonna add to my list of books to read, I haven’t read it. But it’s this we forget our vocation, right as like, I think vocation is something that’s so important and we kind of have lost sight of it because we are always worried about, Okay, society says you have to work and you got to do this and you got to make money and, you know, try to reaching, I think a lot of people work a lot of times to to get to a point of comfort. And it seems like from what you’re saying is that you shouldn’t feel comfortable, you should always feel challenged, but you should also have passion behind, you know what you’re doing and workplace.

Davide Pagliaro 30:04
Yeah, and I think if I may add is, another book from Brittany Brown, Dare to Lead, which is extremely interesting because you know, when I started my career, somebody who’s talking about faking “fake it until you make it” and eventually explains exactly the opposite. So don’t be afraid to, to share your insecurity to to have the difficult conversation, with the people. You know, one of the difficult things that happens, especially if you, if you manage people, is to give negative feedback. Cause everybody’s good at giving positive feedback, right? We are all very good at that. So that really teaches you to, to sit down and have the difficult conversation out in the open. Because it’s, it’s eroding the team spirit, if you let these things, these things pass by. And it’s something that I was reading also, before the book I tried to, to address challenges as soon as they arise. Because the more time they pass, the more problematic they become. And the more urgent they become, if you tackle head on something, chances are that you can solve it rather quickly. Well, with few exceptions, because obviously, there are very complicated things and negative things that happen anyway, but on a regular basis, if you tackle the issue, and if you were straightforward and transparent about it, then chances are that you can solve it sooner rather than later.

Kyler Canastra 30:26
Exactly. And I think there’s always a way to note negative feedback or to address something that’s not so positive. It’s, there’s a way of doing it. You know, I think a lot of people fear that you’re gonna, I’m gonna be a bad leader, or people aren’t gonna trust me. But there’s a way of being transparent, as you said. And also just being honest, I think if you address something directly, and you’re honest about it, and yeah, perhaps it’s not the best, you know, thing that someone wants to hear. But it’s going to actually save you a lot of problems in the end. So I do think those are words again, to live by, you’re giving us a lot of wisdom today, on today’s episode. Do you have any, like learning platforms or like learning tools? Because that’s become popular, you mentioned how you worked on a webinar, but also like any tools that you use, because nowadays, a lot of people are consuming or educating themselves a lot online?

Davide Pagliaro 32:36
Well, I think, if we look at, you know, the free ones, because obviously, if you pay, there is a lot more of them. LinkedIn, especially, recently is offering a number of learning, a lot of content, talking about content in the in the learning part, in the learning part of the platform, so you get access to university professor courses, you know, there are some that are very short some there. So I would start there, before narrowing it down to actually what you want to do with your career path. So I would say, the first place that I would look at would be would be LinkedIn or free access to content, then obviously universities provide nowadays plenty of content, but not necessarily for free.

Kyler Canastra 33:37
Perfect. Well, unfortunately, we’re coming to the end of our interview, and I feel like I could talk to you all day, because I’ve learned so much. And I’m sure you know the listeners are going to really value this interview and all the tips you’ve given, also the insight into your experience. But do you have any final takeaways or parting advice for our audience?

Davide Pagliaro 33:56
Yeah, and this goes back to what we were saying before, to be passionate, what do you do to deliver before demanding? I mean, we are in a culture, in a marketplace where everybody’s very ambitious, rightly so. But you need to put yourself first on the right end of things. Right. So when you start something new, start a new job, I would say focus on deliver on your job, deliver your results. Focus on being a team player, bringing the positive spirit. This comes also a little bit from Jack Welch. So I’m not I’m not taking credit for that. But this is. Yeah, if you focus on what is important. You need to have ambition, but you focus on today, deliver of today and about tomorrow, not the way around. I mean, you don’t do you’re not doing something just thinking always and only about tomorrow… Be passionate and focus on showing what you can be, an employer, a manager, a company. Yeah, that’s what I would say, as a takeaway.

Kyler Canastra 35:20
And if anyone wants to get in touch with you, what would be the best way to stay connected?

Davide Pagliaro 35:29
Well, obviously, I’m on LinkedIn. And given my age, I’m also on Facebook. I started Instagram recently, but it’s more for my passion, my hobby, because I do have a bit, which is, which is cooking. So I don’t, I don’t I don’t share, like professional companies, mostly by the things that I bought for the weekends, when I was with friends and something that I buy. And cooking, I think it’s also important to give you structure. So just to go back a little bit on that, because you have to follow the steps. Yeah, but so those those are the… I’m present on the main platforms but I would say LinkedIn probably, for the, for the professional standpoint. Yes.

Kyler Canastra 36:15
Oh, perfect. And also cooking can be considered a way of meditation as well, because you’re kind of following things and disconnecting a bit from.

Davide Pagliaro 36:22
Well, yeah, I could talk about cooking for hours.

Kyler Canastra 36:24
We could do another episode on that.

Davide Pagliaro 36:26
It frees up my mind so much, you know, when, when I’m stressed, and it’s been a long week, and I just go and pick the ingredients and I am in the kitchen. And I’m preparing, I love to cook seafood and pasta obviously being Italian. And the preparations that you know I’m very very very detailed, borderline obsessed. To prepare all the ingredients. And yeah, it is meditation actually, it frees up your mind completely.

Kyler Canastra 36:56
And you channel and you know, tune into your passions as well. So if I’m ever in southern Italy, I’m definitely going to reach out because I love Italian food. And I’m sure you make great dishes as well.

Davide Pagliaro 37:06
Any time.

Kyler Canastra 37:08
Well, thank you so much Davide for sharing your insights with us today on today’s episode of The Content Mix. And thanks, everyone for listening in. For more perspectives on the content marketing industry in Europe, check out and keep tuning into the podcast for more interviews with content experts. See you next time. Thanks, Davide.

Davide Pagliaro 37:26
Thank you. Thank you very much, everybody.

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