Here is a transcript generated by of The Content Mix podcast interview with Dimple Vijaykumar, global social media manager, UNHCR, the UN Refugee Agency, on NGO social media marketing and communications:

Carlota Pico 0:13
Hi, everyone, I’m Carlota Pico from The Content Mix, and I’m excited to be here today with Dimple Vijaykumar, who is global social media manager at , and she has over five years of experience in marketing and communications. Dimple, welcome to The Content Mix, and thank you so much for joining us today.

Dimple Vijaykumar 0:35
So glad to be here. Thanks for having me.

Carlota Pico 0:38
Dimple, The pleasure is ours. I mean, talk about the impact that you’re generating through social media. I can’t wait to dive further into that. I’m a big fan of the UN Refugee Agency and its cause and just can’t wait to learn about what you’re doing across your social media channels. So to get this interview started off, let’s talk about your background. First, a bit about your agency and also how you got into your current role.

Dimple Vijaykumar 1:03
Sure. So I am actually an ex journalist. I studied for a master’s international journalism at City University in London, really enjoyed it. And I think that really gave me the skills to help me do the job that I do now, because it was all about, you know, creating content and storytelling, which led me into my first role, which was a jack of all trades kind of position at this amazing organization called The Rory Peck Trust. And basically, what they do is give practical and financial support to journalists and their families. And these are freelance journalists, I should say. And often these are sort of reporters who are telling really important stories all around the world, often in risky circumstances with no kind of additional support from anyone else. So kind of my role was really about making, sort of doing communications about around what support they could get an answer what resources are available to them, training that kind of thing. And but what I really loved about my role was that even though I did the website, I did the newsletter, I did social media, that last one was the one I really enjoyed the most. So I took skills from that, and then transfer transition fully into the third sector by joining the Red Cross, the British Red Cross in 2017. And this is pre COVID. So 2017 actually ended up being the busiest year for the British Red Cross since World War Two. Because essentially, there was a string of emergencies in the UK and internationally as well. There was the Manchester terror attack, the London Bridge attack, Finsbury Park, the Grenfell tower fire, and then natural disasters like you know, Hurricane Maria, the Yemen crisis, Syria, I could go on and on. So I joined a really… it was a real baptism of fire to join the British Red Cross, let’s let’s say that…but super proud of the work that I did there in terms of, you know, creating content to raise awareness and funds to support people and families around the world in crisis. And then all of that led me to join UNHCR. And I’ve been in this role now for about a year and a half now, and still continue to create content, doing storytelling, and being the sort of link between the social media team, the global social media team and the Goodwill Ambassador team, who sort of mobilize our hyper supportive celebrities influences to support the cause.

Carlota Pico 3:34
Dimple, I am almost speechless with that introduction! I mean, shout out to you for really just doing what you love, but also creating impact on people’s lives around the world. I think that up until now, I mean, you have five years of experience in marketing, communications, but those are five years that have really helped shape the lives and future of so many people. So again, shout out and congratulations! I’m glad I’m not entirely speechless because that would mean I wouldn’t be able to continue asking you more questions and learning about your journey and your experience. So moving into my next question, development isn’t quick, and it’s not always visible. So in an era of declining trust, how do you use social media to get donors to trust your charity?

Dimple Vijaykumar 4:22
Sure. So for UNHCR, we’ve very much been led by a communication strategy around three main objectives. And that’s to lead the narrative, generate empathy and mobilize action. And so the social media unit sits within that communication service. And we always basically do the work around making sure that we meet those objectives. And it’s that last one mobilization, which is about making a case to our online audiences to support us to basically give us donations to visit our website to find out how they can sort of take action to help refugees and displaced people around the world. You know, it kind of gives them a reason to, to really support our cause. And that second objective, generate empathy. That’s probably what we do the most on social media, I feel because it’s all about amplifying refugee voices, and telling really memorable, hopeful individual stories across all of our platforms, and crucially, addressing some of the fears and misconceptions that people have around refugees and, and people forced to flee their homes. And we really use our content to to forge those connections between people who aren’t refugees and people who are refugees, to make sure that people you know, think actually this is a course I want to support in a way that’s more than just liking and sharing this I want to make sure that what I’m what I’m doing here is making a difference on the ground. And I think that’s super powerful.

Carlota Pico 5:48
So much easier said than done. How do you address really difficult topics and situations through content and generate a positive reaction?

Dimple Vijaykumar 6:00
I think that goes back to definitely amplifying those refugee stories like we, I think over the past kind of two years, I’m very fortunate to work with, you know, a team that’s in Geneva that’s in London that’s in New York, and Canada, and all of us kind of work with sort of communication teams are on the ground and sort of helping refugees directly. And we hear these amazing stories of, you know, refugees rebuilding their lives, or making a difference to their communities, especially in the time of COVID. And all of these stories, whether it’s, you know, a Syrian refugee who’s come to the UK and that is now setting up a restaurant and rebuilding their life here or to, you know, a doctor who’s upskilled themselves to support people in the country that’s accepted them after they’ve fled war or conflict. You know, all of these stories are so important to tell because we need to make that very clear that refugees, they had no choice when they fled home, you know, and they have talents and skills and dreams just like you and me. And they just want to live their lives in the best possible way and, you know, support their families. And so telling making that connection and telling those stories is how we sort of bring an issue that’s over there to over here to make it and and basically saying to people, you know, this is an issue that you should care about, because refugees and displaced people are just like you and me.

Carlota Pico 7:27
Dimple, this interview is making me emotional. So I do have to ask you, how you how do you separate work from your personal life, because, it must be really challenging to just leave things on hold when you know we can directly impact the well being of so many people around the world or at least getting that message across to other people who can donate and create also an impact.

Dimple Vijaykumar 7:49
Yeah, that’s a really, really good question, and one that I’m sure social media managers for charities everywhere kind of ask themselves every day. The short answer to that is sometimes I don’t separate my work and personal life. I am sometimes, I do sometimes feel like I’m on 24/7. I think that’s the reality that many social media managers face. And you know, when you sort of yeah, as I said, I work with a great team, and we all sort of try and do basic community management. And so when you see cries of help, or people saying horrible things, you know, that can be hard to escape. And also, we are seeing images and videos of trauma every day because this, you know, refugees has escaped a lot to get to where, to where they can be. And sort of leaving that behind can be difficult, but it’s why I’m doing the job that I do, because that also motivates me to keep telling their stories, to keep mobilizing audiences to take action through social media. So I mean, I guess in short, I don’t do a very good job of separating work and personal to be honest, and I am working on that, because, you know, I think for every social media manager, it’s important to be there for your audience. But to do that, you have to take care of yourself first and making sure that you do switch off. You know, I’ve took the day off today, just saying, so I can switch off a little bit more. So, yeah, I mean, I do what I can, but and sometimes it works. And sometimes it doesn’t.

Carlota Pico 9:19
Yeah, mental health is huge. I mean, across the world, and across all industries, it’s really important to take care of yourself in order to be great at your job, and to be able to take care of others as well. So do you have any tools for example, that helped you disconnect?

Dimple Vijaykumar 9:33
Hmm, no tools as such, but in our team, we and sort of in our division, we use Slack a lot, which is I’m sure you’ve heard of it. It’s basically like a great internal comms app. And basically, when I’m on leave, I delete it so that there is no way that I’m even tempted to check what I’m missing or what messages there are. I delete my emails when I’m on leave, because I don’t trust myself to…I just don’t have the willpower to not check emails and Slack when I can. And so really, it’s not really tool. It’s more, taking myself, removing any temptations to check anything that I could quickly do because I think, you know, with social media, you can kind of do your job anywhere really as long as you have good internet, and depending on sort of what you’re working on, so it’s very easy to slip into the habit of quickly checking your emails or checking texts or whatever. So I just try and completely remove myself and yeah, that’s, that would say, that’s my coping mechanism.

Carlota Pico 10:33
Okay, I’m very much like yourself as well. I was off yesterday, and I muted my Slack because if not, I know, I’m just gonna respond. And I did check my email, but I didn’t respond. So I feel like that’s an improvement. But of course, I don’t work for a refugee displacement agency. And I work for a communications agency and it’s much easier to remove myself from work, because it’s not life or death for for anyone. Really? Okay, getting back into your day to day job? Why is allocating part of NGOs budget to social media important?

Dimple Vijaykumar 11:09
Such a good question, and you know, it’s something that we… something I really remember seeing a lot of in my previous job. So I work for a global agency now, but I used to work for a UK charity. And we would always get questions and comments from people saying, What are you even being paid to do? Like, “What do you know?” or “Oh, look at the Social Media Manager,” like, “Why are you putting up this content? This video?” “Why are you putting out this thing?” Like we would always get comments like that, and it was hard to take. And I will say, you know, social media has the power to change lives. And that is really That’s just a fact. I mean, a simple video with a call to action can really make a difference to the work of an NGO because it not only raises awareness, but it can, really paying to really train someone’s mind on why they should support a cause that they haven’t thought about before. I think I feel like these, I feel like over the past couple years, I’ve noticed that people don’t really support charities as such, they support causes. So when I think of something like homelessness, I don’t think of a particular charity I just think of as a cause. And I think, oh, what NG am I going to support that will help that cause? And so, I, the first thing I do is look at their social media, you know, how are they using it to basically raise awareness of the cause? You know, are they being really transparent about how is it how they use their funds? Like for example, I’m sure you’ve seen these videos that say, you know, 15 pounds can bring you x, y, and z or 20 pounds can get this and I think it’s important to be really transparent with your audiences about where their donations are going. So I think that’s a that’s really an effective way to to basically justify why social media is so important because it’s not only a way to sort of mobilize action, but it’s a way to just raise awareness ofcourse, essentially.

Carlota Pico 13:02
Absolutely. I mean, the same thing goes for private companies, right? They also use social media in order to generate interest in their brand, and also to hopefully attract new clients, to their, to their company as well. So in your case, when it comes to NGOs, you’re using social media to attract new donations, and also to build to build brand awareness, right, or in this case, cause awareness.

Dimple Vijaykumar 13:23
Absolutely. I think cause awareness and brand awareness is so important these days, because as you say, it’s all about trust, you know, if I don’t trust an NGO to be doing something, I just won’t support them. Whereas if I’m seeing consistently, through why the communications they’re doing, that they’re being open and honest about where funds are going and sort of why they work the way that they do, and sort of they are actively responding to comments and saying, actually, sir, I don’t…that’s not… that’s not true, this is what we’re doing. And having that you know, open line of communication. I think that’s, I think that’s really important.

Carlota Pico 13:58
Okay, dimple, you are leading me into my next question. So trust is very hard to build, but extremely easy to destroy. How do you respond to the haters of this world who respond negatively to your content?

Dimple Vijaykumar 14:11
And there are a lot of haters out there, let me tell you! I mean, yeah, it’s such a difficult climate that we’re working in right now, isn’t it? Again, I think that goes back to addressing fears and misconceptions. And especially when it comes to sort of refugees and displaced people. I think over the past 4-5 years, you know, there’s been a lot of, I mean, I’m sure you’ve seen there’s been a lot of negativity, there’s a lot of questioning about, you know, why are refugees, refugees, you know, why are they leaving their home? Why are they doing this and that, and I think it just goes back to saying, to make that human connection between someone who is a refugee and someone who isn’t, and I think that it can be so so, so powerful, even through a screen and so you know, creating that kind of thumbs dropping content, as they say, to prove to people that these are real people, these that, that… you know, if you were in that position, if bombs were going around around you, if you’re being persecuted for your, for your work or your sexuality, or whatever it is, you would leave your home as well. And so making that point, consistently is, is really important for us and sort of, again, making that connection is really, like really central to our to all of our content. But also, you know, making, not just saying to people, it’s all bad, but like saying, giving a message of hope and sort of telling individual stories of hope and resilience as well. And see how it’s just consistently communicating to our audience that this is a cause worth supporting for x, y & z reasons.

Carlota Pico 15:50
Definitely, but it can be really hard to relate to content and to people’s stories that are on the other side of the world. How can we use storytelling and content in order to bring the story to the homes of the people who have the funds to donate to the cause?

Dimple Vijaykumar 16:08
I think with that, we kind of do it in a couple of ways. I think I’m sure you’ve seen the kind of rise of social video, and, and sort of these really quick, digestible stories that people can take in. And we kind of, we kind of create, we kind of put those stories together, not just in one country, but all around the world. So people can say, Oh, actually, I didn’t know that. There’s refugees in my local community who are doing this, that and the other, they’re selling their products. They’re setting up a business there. They’ve joined the health service, and they’re actually helping us save lives. And so I think bringing that issue from there to here, you know, even, even if we don’t realize it, like refugees and displaced people and immigrants in general like are pivotal to a lot of the services that we use, whether, and we just may not see it. So I think and I think we just… we’re… at UNHCR, we have amazing colleagues all around the world, who help the global social media team, tell those stories and tell it in a way that is the most compelling that we can make it whether it is a quick social video, whether it whether it’s, you know, having a refugee, take over Instagram account to give snips or snapshots of their life and what they’re doing and what they’re working on. So those kind of takeovers, or whether it’s kind of asking one of our Goodwill Ambassadors to meet with a refugee, so that, you know, their audience has been exposed to the cause. And, and we find that that works very, very effectively. We see in the sentiment of comments to say, of people saying, Oh, we didn’t realize your supporter of refugees, like I’m so glad you’re telling the story. And so I think, you know, that whole thing about humans connect with humans rather than brands on social media. So that’s why we we use influencers and sort of high profile supporters for our channels as well.

Carlota Pico 18:02
And I’m so happy to touch upon that subject because I do want to talk about your Goodwill Ambassadors, how do you mobilize celebrities and high profile supporters to your cause and social media? Because there are a million of causes out there. Yeah, everybody wants a piece of the pie.

Dimple Vijaykumar 18:18
Totally. Yeah, totally. And so we… I work with closely with the Goodwill Ambassador team, and they’re based here in London, and they are the ones who sort of help manage those relationships with our, with our ambassadors and our high profile supporters. And I basically helped shape what kind of the content strategy around what they can put out on their social media channels to mobilize their audiences, because, you know, we can give them a nice picture to post or a video that we want them to share about a particular issue, whether it is refugees or statelessness, or being displaced in general, but really, that audiences are going to want to find out more about that through the Goodwill Ambassador, so you know, pre-COVID, we would take them on trips to to the field to see our work firsthand because that is going to be the most powerful way of showing them, of getting them on board with the cause basically. So that’s very much the work of the Goodwill Ambassador team, but I sort of helped shape stories that come out of that trip. So for example, last year, I went to Kenya with my colleague, Claire, along with our Goodwill Ambassador, Kristin Davis, and she, you know, she’s seen our work a lot. But from that she got to meet, you know, refugee artisans, who are making these beautiful dresses and selling them on to create a living for them after they’ve, you know, escaped so much. And we’ve sort of told those, we sort of made those videos to go on our social media platforms, but also, we gave her to post and then she did a takeover on Instagram as well to speak directly to our audience. So I think having that direct kind of contact and direct sort of…personality…really saying to their audience: “I’m supporting x, y and zed, you know, please join me,” I think that’s that’s very, very powerful.

Carlota Pico 20:09
Dimple, I love how you’re humanizing all of these stories and your cause in particular, it’s extremely powerful to see content that generates emotion. But that is done in such a way where it’s a human to human interaction, you can directly relate with the content that you’re reading on social media, and you’re feeling emotions through that content. I think it’s extremely powerful your your creativity behind what you’re posting. So congratulations again.

Dimple Vijaykumar 20:37
I will say, it’s not just me! I have a wonderful team behind me, my manager and everyone in our team we work super hard so it’s not a one one person job it’s very much a team effort. So yeah.

Carlota Pico 20:50
I’m sure the team will very much appreciate that shout out as well.

Dimple Vijaykumar 20:53
Yeah, definitely.

Carlota Pico 20:55
Not, metrics vary from company to company, but when it comes to social media, for an NGO, of your size in particular, how are you measuring the impact of your online campaigns?

Dimple Vijaykumar 21:07
Definitely. So I think for me in particular comes to, I mean, we kind of do the standard, where, you know, we think about engagements, engagement rate, views, reach impressions, all of that all those vanity metrics, when it vanity metrics are super important. And I think, you know, it comes down to what I would say is like conversation rate, amplification rate, so that you know, how people sharing your content or talking about your content that’s not on your channels, if that makes sense. Like, why is someone sharing it but not commenting on it? And then conversion rates. So you know, if we ask people to do two things, sometimes they will. I mean, it’s kind of hard to ask someone to watch and click on this link, if that makes sense. you kind of need to, we’re still doing testing on kind of what works and what doesn’t. But I think what I mean, everyone kind of tests all the time what content is working, what isn’t working. But I think for us in particular, you know, it’s…it’s it depends on the campaign. So sometimes it can be watching, share or be watching donate or just donate. I think you really have to tailor the metrics and the KPIs to the aims and the objectives of the campaigns that you’re doing. Because sometimes it can be, you know, to raise an appeal, but then that is kind of like the last step in that ladder of engagement because you know, you can’t, if someone is seeing your content for the first time, it might inspire them, but it doesn’t mean they’re going to donate. But then if they keep seeing content which inspires them, then eventually they might be persuaded to donate so it’s about you know, getting on that ladder of supporter engagement. I don’t know if that answered your question. But so vanity metrics but I would say you know, conversation rate, application rate and conversion rate.

Carlota Pico 22:57
Okay, walk me through the channels that you’re currently on?

Dimple Vijaykumar 23:01
So we’re on Facebook, Twitter, Instagram LinkedIn and TikTok.

Carlota Pico 23:06
TikTok! Okay, very interesting! Talk to me about your strategy on TikTok. I would have never thought that a refugee displacement agency is using TikTok to help them pursue their different…

Dimple Vijaykumar 23:21
Currently. Yeah. So we’ve been on tik tok for about six, seven months now. And and me and my colleague in the team Sylvie, we sort of sat down about last year to be like, this platform is exploding. How can we… how can we get on this you know, how can we create content that fits that platform and so we’ve came to came together and came up with a strategy for it. And the whole thing about TikTok is you really have to find your niche and content that you create on TikTok is so bespoke to TikTok so you really have to invest time and energy into the platform. We did and it has paid dividends for us. And we just reached a million followers when a couple of weeks ago a week ago, so we invested a lot of resource into it and it has paid off. And our main thing was, you know, it’s mainly for younger audiences on TikTok, so how can we expose them to UNHCR and the refugee cause. They might not be able to donate just yet. But if they get, you know, exposed to, if they, you know, brand awareness is increased amongst these younger audiences, then they’ll maybe they’ll keep that in mind and come back and support us. So, what we do on TikTok is quite, I mean, the first three, four months, we were again, testing and learning, but now we realize, you know, it’s inspiring stories. It’s like, quirky stories of hope, or it’s… yeah, I mean, I would really say I really say it’s inspiring stories, that’s really kind of done it for us. And I remember, so we just finished our World Refugee Day campaign, which is kind of our biggest commerce moment of the year. And we put together this hero film, and we…and it was all about how refugees were helping communities in the time of COVID. And we, over the past six months have also put a lot of time into into our relationship with TikTok and with the company itself to sort of say, you know, this is what we want to do, how can you help us? And they really helped us out a lot to get our content out there. And, you know, on the platform itself, our hero film for World Refugee Day has 14 million views, which something that we would just would never have dreamed of, and another platform. And so yeah, I mean, it took a lot of kind of, a lot of work, a lot of trying and learning and seeing what is successful and what isn’t, but I feel like we’ve got a pretty good formula now for the future. TikTok and yet again, it was a massive a massive team effort and a lot of effort into the relationship with TikTok as well.

Carlota Pico 26:16
Dimple, I do have to admit, this is one of my favorite interviews until now. I love your story and I love your cause. And I wish we could be on the record for a million more hours because I have so many questions left. But I’m hoping that you’ll join us for round two of an interview. Hopefully, in the near future, we can keep on talking about these very interesting activities that you’re carrying out throughout your different channels. I do want to finish off this section of our interview with your advice. So what’s one piece of advice that you would give to aspiring young professionals who want to pursue a career in NGO social media marketing?

Dimple Vijaykumar 27:50
Hmm, I would say, God, it’s a hard one because, you know, social media wasn’t something that I had my heart set, right in the beginning, you know what I mean? I feel like a lot of people now do want to go into social media or become an influencer, or whatever it is. I would say, really think about what cause you’re most passionate about and where you think, you know, you, you think that your skills and talent can help the most. Because for me, you know, refugees are some…is it’s it’s a cause that I’ve just been aware of, since I was very young. So I knew that this is somewhere that I wanted to work for a while, whereas, you know, if you’re passionate about you know, women’s rights, or I mean, we should all be passionate about women’s rights, you know, yeah, I mean, or, you know, cancer research or a health charity or something like that, then really look at what those organizations doing on social and think about what’s missing. And think about if you didn’t, you know, what I loved about not really being in a charity space before was I would always think, “If I wasn’t part of that charity, would this video make me stop and like it?” And I can I kind of carry that through now, you know, I’m part of UNHCR issue and I think if I was just random guy on the street and I was like quickly scrolling through my phone, is this a video that I would like, is this something that I would care about? And so I think charities in particular really need to keep that in mind whenever they’re producing content, because we are fighting for people’s attention. And every cause is important. So yeah, really important to sort of, you know, keep an eye out on trends and sort of see how how your talent and skills can help the cause that you’re most passionate about.

Carlota Pico 29:44
Well, there is that saying that if you’re passionate about your work, then your work will never be work, or something along those lines.

Dimple Vijaykumar 29:52
Yeah, I mean, I saw a tweet the other day was like, “If you love the work that you do, you won’t be working ever!” and I was like, “Yeah, that’s true.”

Carlota Pico 30:03
Definitely, definitely. I mean, what’s not to love about what you’re doing right? You’re you’re creating change, you’re creating impact and, and really, you’re changing people’s lives. Because as you said, refugees are not tourists. They’re not just traveling to a country on holidays to visit landmarks and to go shopping. These are people who have been displaced from their homes. And nobody wants to say bye to their mom and their dad forever and never know when they’re going to see them again.

Dimple Vijaykumar 30:30
Exactly, and that’s all it is, isn’t it? They just want stability and security, like… like everyone else. So yeah.

Carlota Pico 30:37
Yeah, they want an opportunity to live.

Dimple Vijaykumar 30:39

Carlota Pico 30:40
Okay, well, that on that very emotional note, let’s move into a rapid fire set of questions, which are basically your recommendations to our audience. So where do you find your source of inspiration? I mean, your job is already very inspiring. So I would love to learn the influencers that you follow on top of the people that are also influencing your day-to-day job.

Dimple Vijaykumar 31:05
Sure. I mean, listen, I’m addicted to TikTok. And I spend most of my life on there to be honest because it’s just so… people are just telling stories in the most creative ways. I feel like it’s just a platform where anyone can become big because of something that they do. So I find a lot of inspiration from from TikTok and the way stories are told on that platform. And then, I mean, a reporter that I follow a lot is a woman called Taylor Lorenz. She works for the New York Times. I think she’s something like their culture reporter, and that she really has made a name for herself reporting on influencers in social media and TikTok and into the digital space in general, and I follow her on Twitter and routinely like read her articles because she’s always finding a new nugget about the internet I just didn’t know about. So I definitely say go, go follow her.

Carlota Pico 32:11
Okay, excellent. What about a book or a publication that you’d like to recommend to our audience?

Dimple Vijaykumar 32:17
Hmm. I would say I recently read this book called the Tyranny of Metrics, I can’t… but I can’t remember who the author was. But basically what it was about was just because something can be measured, doesn’t mean it should. And it was you know, I’m very much a data geek, so I read it because I needed another perspective about how how… you know, social media is literally the most measured job… I feel everyone from the CEO to your co-worker to your mom can see the output of your work. And so everyone has an opinion and everyone wants to think whether it was something was done well on social media. But in the book it was all about, you know, measurement can lead to mismeasurement can lead to gaming of the staff just to satisfy a supervisor when actually, we should be thinking about measurement, but then in the context of someone’s judgment, but yeah, it was it was just a very…I wish I could remember more about it, but it was just such a…it was such an eye opener in terms of you know, how we use data and not just in like, communications, but like, in the health sphere and sports and it was, it was a fascinating read, I would definitely check that out.

Carlota Pico 33:31
Okay, what about an event or a hashtag because you are in the social media space that you’d recommend our audience also follow?

Dimple Vijaykumar 33:41
I would say… it’s not, it’s not an event or hashtag, but there’s this great Facebook group I can tell you about. And so it’s called Third Sector PR and Comms. And it was started by someone that I used to work with called Kirsty Marin’s. And basically, it’s a great networking group and space for charity comms professionals in the UK to meet and discuss ideas and learn about opportunities. And so I would definitely, if you’re based in the UK and you work for charity I would 100% go join that group.

Carlota Pico 34:13
Okay, Dimple, we are way over our time, I wish again that we had 100 more minutes to be to go on the record and continue our conversation. But I look forward to hopefully going on the record in the near future. It’s been an absolute pleasure to have you on The Content Mix, thank you so much for your time, for your insights and also for sharing your story with us.

Dimple Vijaykumar 34:33
Thank you so much for having me. It’s been a real pleasure.

Carlota Pico 34:36
The pleasure has been ours. Okay, and to everyone listening into us today, thank you so much for joining us on The Content Mix. For more perspectives on the content marketing industry in Europe, check out The Content Mix. We’ll be releasing interviews just like this one every week, so keep on tuning in! Have a great weekend and see you next time, bye!

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