London-based Fabio Peyer recently joined Carlota Pico on The Content Mix to chat about his role as EMEA senior marketing manager at Morningstar, a financial services firm, in addition to his role as EMEA DEI (Diversity, Equity & Inclusion) Lead for the brand. Fabio talked about the challenges of marketing in traditional industries, and honed in on the notion that connecting and creating understanding internally is just as important as communicating with the public.

Fabio also discussed demand generation, leveraging multichannel marketing to meet your customers where they are, and the necessity of diversity and inclusion in the workplace.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple and Spotify.

Rapid-fire recs

  • Source of inspiration: Bev Shah, founder of City Hive. “She focuses on the important topics of sustainability, ESG and diversity and inclusion. She brings people together in the industry to learn from each other and grow together.”
  • Podcast or resource: The Content Jam podcast. “It’s a great source of information on content marketing, storytelling and marketing in general, presented in a funny and lighthearted way.”
  • Favorite app: LinkedIn Learning. “It’s a wonderful tool for learning new skills and exploring all sorts of courses for personal or professional motives.” (You can download the mobile app on iOS or Android.)

You need to be aligned with your colleagues internally, and you can only achieve that by really speaking to each other across departments. You have to understand their business objectives and how they work in order to work together to make an impact.

Connect with Fabio and Carlota on LinkedIn.

This post was edited by Mary Kresge, a marketing assistant based in Madrid.

For more insights into multichannel marketing:

Changing consumer priorities – Debora Mondella, head of global marketing at Aztec Events

Glocal marketing for finance – Marta Izquierdo, EMEA head of marketing at IG

For more insights into diversity, equity and inclusion:

Diverse, inclusive and flexible workspaces are the future – Kay Fabella

Diversity in marketing is paramount – Tina Morwani, senior marketing manager at GitLab

To see the full transcript, click on page number 2 below. 

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