Here is a transcript generated by otter.ai of The Content Mix podcast interview with Jack Dyson, global head of content strategy at SAP Customer Experience, on the power of content:

Carlota Pico 0:12
Hi everyone, and welcome back to The Content Mix. I’m Carlota Pico, your host for today’s show, and I’m excited to introduce Jack Dyson, who is Global Head of Content Strategy at SAP Customer Experience and has over 20 years of experience in content, which he will tell us more about very soon. Welcome, Jack, and thank you so much for joining us today on The Content Mix.

Jack Dyson 0:35
Thank you so much. Good to be here.

Carlota Pico 0:37
Thank you. Well, Jack, I was on your LinkedIn profile, snooping around, and I saw that you went from the fashion industry into technology. Could you tell me more about that?

Sure. Yeah. the fashion industry side was when I was in publishing, which was the first part of my career. I was working at Conde Nast at GQ. And then at Wired Magazine. Before that, I had been a finance publisher and a finance writer for a while as well. So it comes around the idea of telling a story. And when I became involved in the, what we call, what we call then advertorial, but which is now content partnerships, and media partnerships, and so on, I was the senior copywriter working on these initiatives and translating complex stories for our clients, to make sense to our readers in an engaging and kind of seamless way. So it wouldn’t jump their experienced–it would be a natural progression, to learn about these, these brands. So from that point of view, it was quite a natural, natural process, really to keep telling stories, and keep using that focus on those techniques to make content engaging for a variety of other clients. So I went freelance, I was in an agency with my sister as well, I was outsourced, too, by a number of big agencies. And SAP was one of my clients at one point. And then I jumped the fence, basically, and joined, what was then SAP Hybris. and is now a SAP Customer Experience.

Okay, very interesting. I’ve heard time and time again, people saying that it’s so important to tell a good story or to write a good story. What does that really mean? What makes a story good?

Jack Dyson 2:32
Different things to different people is the annoying answer. I think all stories have to have a hook, they have to be, they have to say something and add something rather than just repeat it right? It’s not enough to add to the noise, I think it’s very important to understand and work on what your voice is. And before you start to ask yourself certain questions. You know, what are we actually going to say? How will this change things? What will it mean to our customers? Will it help them? Or will it in any way guide them in their day to day life? In the same way, as you would do the same? For a news piece for your for your local newspaper, you would say the same things like has something happened? You know, what are we talking about? How is this of relevance or interest to our audience? You know, and if, if you don’t have enough ticks in those boxes, you maybe would be better off spending the effort elsewhere. Okay,

Carlota Pico 3:37
That requires a lot of creativity, Jack. Were you just born creative? Or do you look at somewhere else for your creativity? What’s your source of inspiration?

Jack Dyson 3:49
Well of course, I would love to say, Yeah, I was just born naturally brilliant. I was born into a family of creative. So my mother and father were both writers, I’ve got three sisters who were all very creative in different ways, in publishing, styling, fashion, gardening, but always very, very creative output. And so being around that as you grew up is really important–being around creative people and interesting people who challenge you is also critical. And always, I’ve been very careful to work with people who are inspiring and who challenge me to do more, and to look at things in a different way. And it sounds a bit like a glib answer, but actually, it’s true, you know. And that really does make a difference, because that’s where, when you’re doing things more than once, if you’re doing things over time, or you’re investing in a project over a number of years to see returns, that’s when it gets quite interesting and a challenge is that you have to keep fresh and keep your focus on it and try and tell the story in a different way or look at it through a different lens or for a different customer or a different industry. Yeah, this is this is a real, it’s a real challenge and satisfying when you get it right.

Carlota Pico 5:16
Okay, well, on that note, let’s take a walk down memory lane Jack. What are some of your proudest marketing moments to date? So if you could zoom into a project or campaign that you lead?

Jack Dyson 5:29
I mean, there are a few, for different reasons. At SAP, one really interesting one–and the other thing is that they don’t always have to go right to be an interesting project, right? So you learn a lot from, from from frustrations around projects too. And so, I also look at things that in my past, I haven’t done as well as formative experiences, you know. But yeah, so one that was very interesting was we did our first CX live virtual event about four years ago, or three years ago. And this was eight hours in Singapore, at the start of the day with a number of sessions that and then New York, and then Munich, I think it was. So it became a 24 hour, full day of content. And I’ve always kind of championed the idea that with a journalistic approach, you can get a lot out of your content, and you can get a lot out of an event. So, for example, on a conversation like this, if we were having this on a stage right, then I would make sure that we videoed it, that we took an audio transcript of it, that that became a standalone blog. But then also, we discussed, you know, I don’t know, three key questions that are could each be combined with other interviewees, I’m sure, very much like you already have it planned out. And, and so you get the real value out of it. And then those become also standalone blog posts, and then from the blog post, you take pull quotes, and you can illustrate them with an image. And then suddenly, you’ve got this whole cascade of content, right? So looking at this 24 hour thing, I thought, right, let’s do that, let’s engage some proper brand journalists and take a really forensic look at some of the content and see what we can get out of it. And we did amazingly well, it was it was really good– content was fantastic. But the the issue from it was that we almost have too much,you know, to be able to publish in one go, it was like, you know, I should have planned it out better to make it last over a longer period of time. But, it was great, you know, because I learned so much about how to approach events and the content was really useful to have in the bank for some time. But yeah, it was interesting. And also, I learned about like, going into events like that, how to how to kind of pace what you’re going to get from them. So it’s very easy to like, tick all the boxes going into something and say, Yeah, I want all of these things. And then it’s like in a restaurant “I want all the things on the menu!” And you can’t eat them all! So you have to kind of work out what you need, versus what you want. And what’s gonna work best.

Carlota Pico 8:31
Jack, that’s great advice.

Jack Dyson 8:33
I think another one, like I said, I love print, I come from a print background. There was about two or three years ago, we we rebranded a customer experience. And I used my print experience to create a couple of assets, The Gold Guide, and a project called CX Insights and other publication. I’ve got a copy of The Gold Guide–it’s this sort of thing. And so it’s very nicely printed, and so on. And of course, there’s a, there was a digital version at the same time. But what was useful about that was that we were able to create one asset that had multiple uses. So it was a really useful leave-behind for execs. But also at the point of rebrand, it was also a very good digital asset that could be shared globally, internally, as well as externally, so that people had a shorthand reference to our branding and what we were selling and why it mattered and so on. Because I think in larger companies, it’s very important that you all sing from the same song sheet and understand your persuasion points, and understand why you’re standing out from the crowd. So it was a very useful tool for that as well. So it was an interesting exercise and the CX insights was the thought leadership piece that came with it. So if The Gold Guide was the explicit, “here’s what we do!” the insights was more of the implicit “And here’s why it matters.” And so I was able to bring in customers stories, using editorial sensibilities to bring them in a compelling way.

Carlota Pico 10:18
Okay, well, let’s take a step back Jack, for our audience. Could you define what SAP Customer Experience is? And obviously, when you’re saying CX for our audience, it does mean customer experience.

Jack Dyson 10:29
Yeah, sure. So the shortest version is to think of it, I guess, a bit like CRM. I mean, we, we create tools that allow companies to understand, engage with their audiences, and also deliver to them. So that’s commerce, sales, services, marketing, and of course, customer data as well. So it’s all about creating–sorry, understanding–your customer, and allowing yourselves ways to engage with them with a relationship that’s based on trust and consent. But it was also very sophisticated in terms of being able to reach them, where and how they want and to see the customer as a holistic person, you know, rather than just in that, just in that specific moment.

Carlota Pico 11:23
Okay, thank you. On that note, Jack, companies are expected to spend 120 billion US dollars on marketing by 2021. So what is that, like four months from now? And a big chunk of that will obviously be spent on digital marketing. But I also want to know about B2C customer experience marketing. What role do you think customer experience will play within marketing budgets?

Jack Dyson 11:49
I think it’s never been more important, or rather, it’s always been critical, but we’ve never understood it as well, the idea that the customer experience is what underpins putting the customer first. If you don’t look at your customers experience, and not only market to that, but align your business with that, then you won’t have stand out with them. You’re almost taking the wrong course, to building a loyalty and repeat business. So I think all companies should definitely address their customers experience, because it’s never also, it’s never been easier for people to change, you know. Look at utilities, it’s very easy to. Or mobile phones, right? It’s a piece of cake to change from one supplier to another. Why do you change? It’s not just cost. If you’ve got two companies that have comparable costs, you’ll choose the one that gives you the better experience. So in saturated marketing places, marketplaces, yeah, standout experiences, is what’s gonna make your whole business stand out.

Carlota Pico 13:03
Okay, excellent. What role does content marketing play in delivering the optimal experience across the buyer journey?

Jack Dyson 13:12
Well, content marketing is an interesting one. I mean, obviously, it’s where I work. So I’m gonna say it’s the most important thing in the world. But if, yeah, if you think about the touch points that that you have, in a, you know, not just awareness, but also after, you know, awareness, consideration, and then and then purchase, and then during the purchase, and so on. All of the touch points that you’re served, come as part of content, right? Content is involved in everything. So you know, except for obviously, a face to face, or a phone call, or something like that, it’s content all the way through. And content can also allow you during a selling process, as well, reasons to reach out, you know? “Here, check out this PDF that shows why the decision you’re about to make is the right one.” You know. Or, “Here’s some really interesting research that might help you do your job better. And you can share with your company on Monday morning, during your meeting, your stand up meeting.” Whatever it is, you know, so there’s so many different ways to not only initiate dialogue, but also to keep the conversation flowing and to come back to it. And I think that done well, that’s what content marketing allows and those layers build up so that eventually people see you as the as the, you know, as the right person to go to in their journey for whatever that might be.

Carlota Pico 14:46
Okay, well, spinning off that response, Jack, how would you do content marketing on a shoestring budget?

Jack Dyson 14:54
I would say start small. Work out what’s doable for you and what’s realistic and what’s feasible, you know. Like, it’s very easy to make a run for your own back, it’s very easy to say, We’re gonna do a blog every two days and a video once a week. And you know, suddenly, after three weeks, you might find, well, that’s like 15, blogs, three videos already, and I’m running out of things to say, you know, so yeah, I would say one thing is definitely to really assess it quite carefully, before beforehand, to work out what you want to do, and what you’re going to be able to do well, okay. Because if you’re producing a substandard thing, then you might as well not bother. You’ll just get lost. And the other thing I’d say is to before you pull the trigger on doing it, before you commission it, if you’re using someone else, or internally, I would definitely build in sales as well, or other contexts within your business that can ensure that you’re making it relevant to your customer, right? Because if you’re not doing that, again, it’s wasted effort. So if you’re on a shoestring budget, you need to maximize–well, on any budget, really, if you’re responsible–you need to maximize the efficacy of your of your euro, Sterling, dollar–whatever it is. So you’ve got to make it work for you. And then the other thing I would do is say, what can you squeeze out of that asset. So don’t just see it as one thing. If it’s a video, you can transcribe a video for $1 a minute if you don’t have time to do it. And so that becomes your next blog post, you know, or three blog posts, you know, so look at, look at thematic content, look at diary content, like, what’s happening in the market this year versus last year versus next year, things like that– depends entirely on your expertise. But and you can afford to be reactive as well. In certain in certain situations, not all situations, it’s okay to have an opinion and to express it as a company. But obviously, you need to get the get the boss’s permission, before you go rogue.

Carlota Pico 17:18
Definitely. Okay, Jack, content in general’s goal is to one drive traffic and to drive conversions as well. Right. But how do you create content that drives both at the same time?

Jack Dyson 17:31
Well, I would add a third goal then, which is to drive reputation. And, you know, if businesses have personality, if we do spend a lot of time in brand workshops, saying “Okay, well, we are this person, not that person, we exhibit these behaviors, behavioral characteristics and stuff like that” How did those translate to the content you’re producing, you know? So it has to be authentic. I think if you’re doing that, then you can drive traffic and conversion at the same time, right. But again, it’s customer first. The techniques, obviously, are all going to be standard ones, you know, in terms of driving–I don’t think I’m going to have anything earth shattering to say in terms of driving traffic. It wouldn’t it be great to have a massive budget for paid, and, you know, all these things, that’s all kind of standard. But in terms of conversions, it’s very important to look at the conversion point itself, as well and look at how you serve people there, not just not just in the first part of that journey. And then also what happens afterwards. How do you follow up? How do you make people feel better? You know think about other experiences that you might have, personally, where you get asked “How are you getting on with your purchase, right?” So it’s the same–“How did you find this piece of content?” I think you have to ask people and act on that input.

Carlota Pico 19:06
Okay. You mentioned genuine, how important it is to create genuine content. But what does that really mean? I’ve heard that time and time again, throughout my interviews.

Jack Dyson 19:15
Yeah, I mean, I think what I mean is you have to say something, right? Like genuinely, there’s no point in having a graph that shows temperatures or COVID infection, or whatever it is, if you’re not drawing something from that, right, and you’re not saying what that means. So like, here’s a graph of global temperatures or whatever. Which means that climate change is affecting us, which means that, you know, I don’t know if you’re in grocery or something that you need to like buy more fridges, or whatever it is, you know. You have to have a conclusion from what you’re presenting is all I’m saying. Or you have to allow people the information they need to draw a conclusion themselves, that’s fine as well. But it’s got to be a meaningful one that will be relevant to them and that will add to the conversation, rather than just be like, you know, here’s a graph, you know, because I need it, because I’ve got a picture box in my blog template. You know.

Carlota Pico 20:30
So there has to be a purpose behind it?

Jack Dyson 20:32
Yeah. Yeah. It doesn’t have to be like a higher, you know, amazing. You just, you’ve just got to have a reason for putting it up there, you know.

Carlota Pico 20:39
Okay, Jack, because of your extensive experience in content and working for a vast array of different types of companies, I’d like to ask you about companies that have done a right. So what companies do you think are genuinely publishing content that resonates with our audience, or companies that have reacted to social trends or social movements in the right way, because companies have been penalized for reacting to social movements, because they’re only talking to talk, but they’re not walking the walk. Would you like to zoom into any companies that you believe have just really been able to relate well with their audience during COVID times, during the Black Lives Matter movement, other social movements like that in our times?

Jack Dyson 21:21
Yeah, I’ll tell you what. I mean, we can go even before the last… I think there’s so many companies that have done amazing jobs recently and have responded and in fact, reinvented in many ways, and will continue to do so. And I think that’s critical. But we can rewind a little bit further and look at I don’t know, in my opinion, Patagonia is a really interesting gold standard company in the way they look at sustainability and act on it and try and do something about it and challenge others as well to do the same. I think that’s really important. Their clothing and how you can buy with them as well also reflects that which is really interesting. Yeah. That’s like one, that’s one way of looking at it. Or, I mean, in fact, if you if you stay in that sector, around Black Friday, with the sort of rampant consumerism and and so on, there are companies out there who say, Okay, I’m going to give all of my–Oh, I can’t remember the name of the company–but there’s a there’s a retailer in the US, I think it is, that sells adventure gear, and they give their employees the day off on Black Friday and they close all their shops, and they say no, you should actually all be outside. And that sends such a powerful message around purpose and around belief, and you know, where their priorities are. It’s a really interesting decision on that part that gives them a lot of depth as an outsider.

Carlota Pico 23:05
So interesting. Actually, speaking about Patagonia, I saw that their slogan, like when you buy a shirt or a sweater or anything like that you like flip it inside out, and you can see a little tag and it says “Vote the assholes out.” Is that a marketing campaign, or what do you think about that?

Jack Dyson 23:24
I think that well, there’s a lot of companies now that are being a lot more open in their reaction to politics at the moment, and doing everything they can to get people to polling stations, and you know, putting people first at democracy first, which is never going to be a bad thing. I mean, you know, also, like Nike have been really interesting throughout the Black Lives Matter and championing Colin Kaepernick even before the more recent stuff. I think they did that very well, you know.Yeah, it’s really interesting to see brands choosing to interact or take a stance on emotive issues. Yeah.

Carlota Pico 24:13
Do you think it will favor them in the long run?

Jack Dyson 24:17
Well, Millennials are tomorrow’s decision makers, right? And some of them are today’s you know. And, and so, you know, we see people, young people leaving school, taking jobs that are lower paid, but with a company that shares their vision. You know, like they would rather–it’s easy to generalize. Okay, so so forgive me for not having loads of stats at my fingertips–but my understanding is that, on the whole, they’d rather work with someone whose purpose chimes with their and they’ll work harder for them than was someone that in the short term gives them a bit more money. And I think these things matter, you know? So if you’re looking at tomorrow’s leaders, yeah, I think there’s a good chance it will.

Carlota Pico 25:09
Jack, thank you so much for sharing your personal opinion with us. I understand that you’re not SAP spokesperson, so I appreciate that you are providing us with an opinion nevertheless, as an individual. Okay, Jack, considering your vast experience in content, what’s your biggest challenge with content?

Jack Dyson 25:27
I mean, it evolves right, throughout the day, sometimes–nevermind over time. But I think the biggest challenge we have is working out what platforms we can invest in best as a business. First is what platforms resonate most with such a broad variety of customers and audiences, right? So you might be a LinkedIn person, someone else might be a Twitter person, you know, we all have our ways in to content from various platforms. So making making one story, or making one piece of content, work well on a variety of those platforms effectively without creating unnecessary work, you know, and stuff that maybe is less useful–that’s a, that’s a challenge. I think that we all in content face and in marketing, because the classic thing of getting to the right person, but also in the right way, and then and then continuing that conversation.

Carlota Pico 26:29
What about generating original ideas?

Jack Dyson 26:35
I mean, in a sense, that’s not the that’s not the hardest bit, you know. The hardest bit is, is executing them really well, with enough stand out, you know. That I mean, that’s the kind of perennial challenge. It’s not like what you say, it’s how you say it, you know. And so, I think all companies have exactly the same, the same thing. And some of them lean heavily on franchises, you know, on like repeat stuff, which is useful and important. But providing a fresh perspective for people, one that will have an impact on how easy it is for them to do their jobs and ones that allows them the freedom to kind of concentrate on what they do best, which is what our tools are for, right? You know, our contnet and marketing tools are designed to allow people the time to actually focus on the techniques and strategies, because they’re not bogged down in in the day to day, you know, management of these things. This is how the conversation needs to develop, I think.

Carlota Pico 27:43
Okay, very interesting that you said that about ideas. I was actually reading The Entrepreneurs Manual the other day, because in my other life, I would consider myself to be an entrepreneur, and they were saying that the most important part of developing or building a successful business is not actually the idea part–it’s the execution part. And that’s the most difficult and challenging part of the business because everybody has ideas, but not everybody knows how to execute on those ideas.

Jack Dyson 28:11
Yeah, exactly. It’s a real challenge, you know, and you need to do it, you know, and in larger companies, you know, there’s all sorts of stakeholders you need to bring with you as well. Because you can have a good idea, but if your leaders aren’t behind you on it, for example, then it’s going to be harder to push through and champion. The other thing is, you know, we talked about challenges around delivering content across the buyer journey–excuse me–one important thing around that is also activating personal networks as well–which I wanted to mention earlier forgot–and I think that’s, that’s a critical part of it, right? It’s like, you’ve got to be able to, I don’t know, if I’m talking to you, and interviewing you, I would also want you to put this on your personal channel, and, you know, get behind it yourself, right? It’s that sort of validation, that that will that will make a big difference. Yeah.

Carlota Pico 29:15
Definitely. Speaking about getting your leaders to buy into your content, how do you get leaders who don’t speak the same language as you do to buy into your ideas? And by language, I don’t mean actually language, I mean, different industries. Like for example, you might get need to get your Chief Technology Officer on board with a marketing idea with a content project. How do you do that?

Jack Dyson 29:38
Ready politely and with a big smile! I think a lot of it is around literally taking the time to explain to people why you want to do it and why do you think it’s important. You can be quite tactical with things like that, right? You can and I’ve done it in the past before SAP as well. You can understand who the stakeholders that matter are, you know, and then invite them in. Make them a part of it, you know, give them literally a stake in its success. And then suddenly, you’ll find that actually, you’re operating with greater purpose, greater impetus institutionally as well, because people are behind what you’re trying to do. So, yeah, internal sales matters, you know, assuming, of course, that what you’re selling is the right thing to do, you know, and it’s strategically sound, and it’s going to the right people, and so on. If even after all, that you’re still struggling, well, then, you know, there’s another conversation to be had during the planning phase. But that’s why earlier on when you were asking about tips and tricks, and I was saying, well, you got to involve sales, for example, you know, their championing of your content is really important. You know, because it’s very easy to look at marketing and sales as a silo, you know, or silos rather, but content itself could also be seen as one, but it’s something that actually involves both of them, and it’s really important to have it carefully planned out across both.

Carlota Pico 31:23
Okay. Jack, if you had to give your former self one piece of advice about pursuing a career in marketing, what would that be?

Jack Dyson 31:34
That’s a really good question. And it’s a tough one. I think, I think it would simply be that there are so many ways into marketing now, more than ever, right? It’s something that just keeps fragmenting. And so, you know, experiential marketing is something that I was super into, you know, 10 years ago, like really fascinated by it. And I think I could have pushed some of my clients into that sooner, you know, so maybe, maybe it’s a maybe it’s about embracing things that aren’t the status quo, that are the normal way of doing things. And to encourage clients to be a bit more guerrilla, you know. That doesn’t have to be anti-establishment, you know, it’s more about having the confidence in your brand, to, to be able to look at yourself, you know, and to be able to address your audience as a human, as an equal, rather than wrap yourself up in this kind of different personas, you know. I think that the, the marketers, well marketing, and branding that’s best and content is where it’s done, you know, as as conversationally as possible and as openly and frankly, as possible.

Carlota Pico 33:06
Okay. Excellent, thank you. Well, we are going to be moving into our rapid fire set of questions, which are basically your recommendations for audience. At the beginning of this interview, I asked you about your creativity, your source of inspiration, and now I’m going to ask you about an influencer or professional role model that you really admire.

Jack Dyson 33:25
Okay, but it might be a surprise.

Carlota Pico 33:28
Okay.

Jack Dyson 33:28
I’m gonna say Dwayne The Rock Johnson. Yeah. This guy! Because he really, genuinely has so much kind of cast iron self belief, right, which is something I wish I had more of, and clearly has a great team with him as well. But yeah, this kind of confidence to sell direct to people. Like if you watch the way he sells his tequila, to his Instagram, for example–my wife is gonna kill me for saying this–but it’s really interesting, you know, he does it with with a mix of kind of humility and successfulness, right? It’s quite interesting to see. And then the other one, there’s a writer called J. P. Donleavy, who died two years ago, I think. Fascinating man, really interesting and the most amazing letter writer. And yeah, and quite frank, like refreshingly frank, sometimes to the point of rudeness. But I find him really, really interesting so yeah, he’s, he’s a super inspiring man. So I would, I would love to be able to write like him.

Carlota Pico 34:44
Okay, what about a book, a publication, a group or an event that you’d like to recommend to our audience?

Jack Dyson 34:52
So, I’m going to plug a friend of mine who has a podcast called “Element of Inclusion.” And Element of Inclusion is around diversity and inclusion, obviously. There’s a book club in it that he does–they’re, very short, they’re like, six, seven minutes long, you know. But each one deals with a particular aspect of diversity/inclusion in a really useful way that kind of challenges me as a listener, and encourages me to kind of look at how I’m acting and how I’m reacting and to, you know, reframe things where I’m getting stuff wrong, you know, it’s really interesting. And the other thing is, is hashtags. All right. So I’ve only, for the last, you know, what, eight, six months, we’ve all been sat at our desks, okay. So follow a hashtag on Instagram around mobility, or like stretching or something like that. And then as you’re scrolling through, like, you’ll see other people doing stuff like standing up, not sitting at a desk. And it’s a really good reminder to look out the window. So those are my two recommendations there.

Carlota Pico 36:08
Okay. And last, but not least, Jack, what’s your favorite app at the moment and why?

Jack Dyson 36:17
There’s a Corona related one in the UK, called C-19. And it’s like encouraging people to self report their symptoms or health, right. So they can work out like what are the trends. It’s really interesting, it’s done in a really good way. And they’re adapting it and evolving it all the time. I think that’s a really important app to be a part of. And I think that we all need to embrace our responsibility on that, actually, and take part where we can. Because it makes health professionals jobs easier, right? And then the other one is The Economists Espresso early morning newsletter. It’s really good app, super cool. You just get like six stories that each one is the size of your mobile screen. Brilliant, really useful and interesting. And it sort of encourages you to wake up your brain without playing Candy Crush first thing.

Carlota Pico 37:10
I’m a big app of their app as well, and on that note, people: stay at home, wear your masks! Let’s all stay safe and help each other to get through this horrible pandemic. Okay, Jack, thank you so much for joining us on The Content Mix. It was awesome to meet you to learn about your experience. And hopefully we’ll have a follow up conversation sometime in the near future post-COVID times to see what the new world looks like.

Jack Dyson 37:37
Definitely. Thank you so much for having me. It’s been really good fun.

Carlota Pico 37:40
The pleasure has been mine. And everybody listening in toda, thank you for joining us on The Content Mix. For more perspective on the content marketing industry in Europe, check out The Content Mix. We’ll be releasing interviews just like this one every day, so keep on tuning in. Thanks again, have a fabulous day and see you next time. Bye!

Transcribed by https://otter.ai