Stockholm-based Amanda Lundin, global video and social media manager and YouTube enthusiast, recently joined Carlota Pico to talk about her role at Mynewsdesk, a brand newsroom and multimedia public relations platform. She zoomed into her favorite marketing moments to date, offered tips for leveraging and growing a following on YouTube and shared helpful advice for creating engaging content.

Amanda also talked about how to better reach audiences, the power of data, and her favorite tools and software for creating and editing video content.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple and Spotify.

I think it’s super important to go out there and try things when you’re young or new in a field. You need to have that fire inside of you. It’s okay to fail sometimes—but fail forward and do it again. Being young and foolish and driven is a beautiful thing.

Rapid-fire recs

  • Source of inspiration: “Like many people, I’m a fan of Gary Vee. There’s a quote from him that lives inside my head: ‘Give value, give value, give value—and then ask for business.’ Casey Neistat is also a big source of inspiration for me. He’s a great storyteller and I admire the way he mixes his personal stories with video knowledge.”
  • Publication or resource: Social Media Today. “I really like the website—I spend a lot of time there.”

Connect with Amanda and Carlota on LinkedIn.

This post was edited by Mary Kresge, a marketing assistant based in Madrid.

For more recommended resources:

Top 10 apps for content and marketing professionals

Top 8 content and marketing books to read right now (according to experts)

8 inspiring content and marketing influencers to follow

For more insights into global video content and social media marketing:

Video content is the future – Adam Davis, Israel-based marketing content manager

Provide value on social media – Bianca Spada, social media manager at Red Bull

To see the full transcript, click on page number 2 below.