Paris-based Joei Chan recently sat down with Carlota Pico to chat about her role as director of content for 360Learning, a collaborative learning platform. Joei discussed the unique advantages of this platform, the importance of fostering learning in the workplace, why it’s essential to have empathy and an open mind when marketing to different cultures, and how a leap of faith landed her in the role she has today. She also offered some valuable advice about repurposing content and shared some of her favorite apps and resources.

You can watch the full conversation in the video above or on YouTube, listen to the podcast on Apple and Spotify, and read our recap below.

Key takeaways

  • 360Learning is a SaaS platform that combines friendly collaborative tools with the power of a learning management system (LMS) that empowers teams to drive culture and growth through collaborative learning.
  • Users of 360Learning can host content from an abundance of sources, including LinkedIn Learning, Google and Amazon—plus original content—and seamlessly integrate them, while also having access to feedback forums and analytical tools.
  • When Joei joined 360Learning, they made her the subject of a documentary series called “Onboarding Joei” that followed her for three months. It gave audiences a behind-the-scenes POV of the day-to-day happenings within the company while simultaneously driving brand awareness.
  • In content marketing, repurposing content is essential. You can use a “turkey slicing” method, taking a big piece of content and “slicing” it into smaller pieces. For example, “Onboarding Joei” was repurposed into an ebook about the company’s onboarding process.
  • COVID-19 has propelled the digitalization of many companies, which has increased the demand for online training. As a result, 360Learning has seen an increased need for their services and products, resulting in the expansion of the content team; Joei is now actively hiring four people.

Having a good attitude toward learning and growth is vital. It’s important for companies to foster a learning culture and encourage each other to keep learning.

Rapid-fire recs

What’s an app or tool that you love?

At work we use Google Analytics and Ahrefs for analyzing basic things like traffic and SEO performance. We also use Marketo to track leads, plus Crazy Egg to measure how visitors interact with our website.

Outside of work, my favorite app at the moment is Deliciously Ella by Ella Mills. She’s a big advocate for healthy eating and living, and her app embodies all of that by providing lots of plant-based recipes, guided meditations and yoga videos.

Your source of inspiration?

One influencer that I really enjoy is a woman called Gabby Bernstein, who’s a motivational speaker, life coach and author. She writes a lot about believing in yourself and trusting the universe, plus meditation and things that help me relax and fight stress in my day-to-day life.

A valuable resource, event or group?

I’d recommend Jimmy Daly’s Superpath. He provides resources for content marketers and a community that fosters learning and growth within the content industry.

Connect with Joei and Carlota on LinkedIn.

This post was edited by Mary Kresge, a freelance content creator based in Madrid.

For more insights into collaborative learning, check out:

Communicate with care in a crisis – Anna Kadric, head of Content, Channels & Media at Nordea

Spark discussions that matter – Robert Dekker, global marketing guru

Prioritize your campaigns – Nushrinah Sadeer, global marketing manager

To see the full transcript, click on page number 2 below.