Carlota Pico recently spoke with Noémie Baudouin about her role as B2B content manager at JobTeaser, a job search platform for young talent in Europe. Noémie talked about her transition from consultant to marketer, her extensive experience working at startups and some risky decisions she’s made that have paid off over the years. She also offered some helpful tips for making your content stand out in a digital marketplace that’s more saturated than ever.

You can watch the full conversation in the video above or on YouTube, listen to the podcast on Apple and Spotify, and read our recap below.

Key takeaways

  • As a consultant, you often work on short-term projects where you don’t get to see the fruits of your labor. Marketing roles allow you to implement a project, see it through to the end and evaluate its success.
  • To be a successful marketer, you must have a willingness to learn and grow, the ability to communicate effectively and build relationships, and the determination to get your ideas across and convince others of their value.
  • Don’t hesitate to make the switch to fully online events; this new context is a good way to test out innovative formats, even though it may seem risky at first.
  • The digital space is experiencing a saturation of content that’s only been accentuated by the COVID-19 crisis. During April and May the demand for content increased, which justified a rise in the amount of content produced.
  • In order to be seen in such a saturated space, you can create content showcasing different viewpoints, bring in experts and have roundtable discussions, and most importantly, make interacting with the content fun and easy for your audience.

The most important quality to have, both for life and for marketing, is a constant willingness to learn and grow.

Rapid-fire recs

Who is someone you admire?

I really like Simon Sinek. His books “Start With Why” and “Find Your Why” are very inspirational, and taught me that finding purpose can lead to happiness and success in your field of expertise.

A useful resource, event or publication?

There was an excellent study published called “After Right Now” that talks about the social, political and psychological effects of the COVID-19 crisis on brands and consumers.  

Your favorite app at the moment?

I really love Skillshare. I discovered it on YouTube, and it’s a great community where you can learn about anything you want. The lessons are divided into little videos that are perfect to watch when I have some spare time.

Connect with Noémie and Carlota on LinkedIn.

This post was edited by Rishabh Agrawal, a freelance content creator based in Madrid.

For more insights into B2B content management, check out:

B2B content is about storytelling – Evgeni Hristov, marketing manager at Tradin Organic in Amsterdam

“In B2B, quality content isn’t optional – it’s just something you need to have.”

Debunk the myth of “perfect content” – Nigel Hawthorn, marketing director at McAfee

To see the full transcript, click on page number 2 below.