London-based Solène Tatton-Brown recently sat down with Carlota Pico to talk about her role as EMEA and APAC marketing manager at the recruitment management software company DaXtra Technologies. Solène spoke about her full-circle experience with the company, as she was recruited for her role through their own software. She also explained how DaXtra has navigated COVID-19, the benefits of online events and the power of great communication.

You can watch the full conversation in the video above or on YouTube, listen to the podcast on Apple and Spotify, and read our recap below.

Key takeaways

  • DaXtra—a play on “data extraction”—helps recruiters find optimal candidates for open positions. The software also assists with automation tasks so that recruiters can spend more time engaging with clients and candidates.
  • Many people have lost their jobs temporarily or permanently due to the pandemic. DaXtra is helping their clients prepare for when they can start to rehire by ensuring they can cope with the volume of incoming CVs and candidate data.
  • At the start of COVID-19, DaXtra had to consider if their marketing activities would still be of value. In the end, their decision to execute webinars and other events paid off by allowing them to reconnect with old prospects and generate new leads.
  • Despite the hardships that 2020 has brought, there have been some silver linings. Having remote events has allowed DaXtra to reach a much broader audience that would normally be impossible due to geographical constraints.
  • Working in marketing allows you to collaborate with people all over the world. Having the chance to communicate across an abundance of countries, cultures and time zones is incredibly enriching.

At work you have to speak to your colleagues, but also to suppliers, clients and prospects. Communication is key; without it, nothing would happen.

Rapid-fire recs

A source of inspiration?

Carole Granade, my former boss from when I worked at the French Chamber of Commerce in San Francisco, was very inspiring. She taught me a lot both professionally and personally. She especially helped me with networking and learning how to not be intimidated by it.

A publication, group or event you’d recommend?

Of course I have to recommend DaXtra events!

Aside from them, over the past year I’ve really enjoyed the Grow With Inbound events, which have provided a ton of tips about HubSpot and beyond. They’re not boring in the slightest and you always walk away with a lot of ideas.

What’s your favorite app at the moment?

Personally, JustEat. I like getting takeout and trying to help local restaurants survive. From a work perspective, I’d say HubSpot. It makes marketing automation much easier, and I’m also a fan of the analytics tools.

Check out our interview with HubSpot’s EMEA marketing manager, Inken Kuhlmann-Rhinow.

Connect with Solène and Carlota on LinkedIn.

This post was edited by Mary Kresge, a freelance content creator based in Madrid.

For more insights into EMEA and APAC marketing, check out:

Go-to-market strategy 101 – Amanda Holmes, EMEA & APAC marketing director

Marketing is not “one size fits all” – Nadine Leighton, EMEA/APAC marketing expert

Business-to-human marketing – Erika Bianco, international marketing and comms manager

To see the full transcript, click on page number 2 below.