Speaker profile: Shaheen Samavati

Making social media and content global

Meet Shaheen Samavati, co-founder and CEO of VeraContent, helping marketing directors take social media and content campaigns global.

Speaker profile: Shaheen Samavati

Making social media and content global

Meet Shaheen Samavati, co-founder and CEO of VeraContent, helping marketing directors take social media and content campaigns global.

Learn more about Shaheen

Shaheen Samavati leads VeraContent, an agency that manages global social media and content marketing channels for international brands, with a special focus on key European markets.
After starting her career as a journalist in the US, she moved to Spain in 2010, where she completed an MBA at IE Business School, worked in corporate communication, and formed part of the founding team of real estate startup Spotahome before launching VeraContent in 2016.
Today she oversees the company’s talented team of 12 in-house staff members and more than 200 hand-picked freelancers who expertly tailor blogs, social media pages, and other marketing content for European markets and beyond.
Shaheen also launched The Content Mix, a community for those looking to advance in their content careers.
Connect with Shaheen on LinkedIn

Learn more about Shaheen

Shaheen Samavati leads VeraContent, an agency that manages global social media and content marketing channels for international brands, with a special focus on key European markets.
After starting her career as a journalist in the US, she moved to Spain in 2010, where she completed an MBA at IE Business School, worked in corporate communication, and formed part of the founding team of real estate startup Spotahome before launching VeraContent in 2016.
Today she oversees the company’s talented team of 12 in-house staff members and more than 200 hand-picked freelancers who expertly tailor blogs, social media pages, and other marketing content for European markets and beyond.
Shaheen also launched The Content Mix, a community for those looking to advance in their content careers.
Connect with Shaheen on LinkedIn

Highlights

Highlights

Want to tap into Shaheen’s expertise?
Shaheen would love to share her unique perspective on global social media and content marketing with your audience. Contact us to arrange a speaking engagement or interview.
Book Shaheen now
Want to tap into Shaheen’s expertise?
Shaheen would love to share her unique perspective on global social media and content marketing with your audience. Contact us to arrange a speaking engagement or interview.
Book Shaheen now

Listen to Shaheen in action:

2020

Keynote speaker at Google for Startups Madrid Campus

2020 – 2021

Co-host of The Content Mix podcast

2018

Guest at Project Pod

2021

Guest on Creative Minds podcast

Listen to Shaheen in action:

2020
Keynote speaker at Google for Startups Madrid Campus
2020 – 2021

Co-host of The Content Mix podcast

2018

Guest at Project Pod

2021

Guest on Creative Minds podcast

Here’s what Shaheen can talk to your audience about:

Topic #1

International social media accounts: How many do you really need?

It’s a question every global marketer faces: Should you create social accounts for every international market you operate in, or are there some channels where it’s best to stick with one global account?
You want to tailor your message as much as possible to each local audience, but if social media operations become too complicated you can lose control of the messaging and hurt instead of help your reputation internationally.
Shaheen can expand on the top considerations you should make before creating more social accounts, breaking it down by factors to consider and the best practices she’s seen on several of the most popular social media platforms.

Topic #2

How to create a killer content creation machine

Challenges for creating content at scale often have less to do with finding the right talent and everything to do with getting the right process in place, and having the right people in the right roles.
These challenges are further compounded when working in multiple geographies and languages. Shaheen can expand on how to set up a content workflow, how to make sure writers actually spend their time writing, how to make communication easier with your content team, and the importance of getting your policies written down so everyone is always on the same page.

Topic #3

Sourcing expertise for B2B content marketing: The power of a good interview

Subject matter experts often don’t know how to write, and good writers often aren’t subject matter experts. Finding both can be expensive or impossible. So how are you supposed to create thought leadership pieces for your company?
If only there were a way to extract the expert’s expertise, and let someone else make it sound good. Actually, you can do this with an interview. Shaheen will expand on best practices for finding the right experts, who should interview them, and how to repurpose interviews for endless content marketing possibilities.

Topic #4

Building an in-house content team vs. outsourcing

You need content – and lots of it. Certainly enough work for several full-time employees. But should you build out a division of your company dedicated to content? Many companies successfully create their own in-house content teams. And some have been so successful, they’ve spun off media divisions.
But, is that in line with your company’s strategy? On the other hand, how can you possibly trust an external agency to get your content right? Shaheen can share cases from across the spectrum: building an in-house team, working with an agency, or a combination of both. Any of these options can work, and he can spell out what are the factors that lead to success whichever direction you decide to go.

Topic #5

The importance of an editorial process

Want your content to stand out from the rest? All you need is a good editing process. Over the last decade, we’ve seen a deterioration in editing standards, thanks to the ease and speed of online publishing. Nowadays content that has been properly edited, for both substance and style, is an exception, not the rule.
Shaheen can share how her background as a newspaper journalist helped her build the editing processes she now has in place in multiple languages at her agency, VeraContent, and how you can get world-class results from your content team by putting a few essential editing processes in place.

Topic #6

Building the mindset of an effective leader

Shaheen can share takeaways from her personal journey from journalist to CEO of a leading content agency, and her tips for becoming an effective leader.
Her experience shows that you don’t have to have everything figured out at the outset to build a business that works; you can learn things along the way as you grow.
You just need to be willing to commit not only to the project, but to becoming a version of yourself who has the knowledge, capabilities and focus to succeed.

Here’s what Shaheen can talk to your audience about:

Topic #1

International social media accounts: How many do you really need?

It’s a question every global marketer faces: Should you create social accounts for every international market you operate in, or are there some channels where it’s best to stick with one global account?
You want to tailor your message as much as possible to each local audience, but if social media operations become too complicated you can lose control of the messaging and hurt instead of help your reputation internationally.
Shaheen can expand on the top considerations you should make before creating more social accounts, breaking it down by factors to consider and the best practices she’s seen on several of the most popular social media platforms.

Topic #2

How to create a killer content creation machine

Challenges for creating content at scale often have less to do with finding the right talent and everything to do with getting the right process in place, and having the right people in the right roles.
These challenges are further compounded when working in multiple geographies and languages.
Shaheen can expand on how to set up a content workflow, how to make sure writers actually spend their time writing, how to make communication easier with your content team, and the importance of getting your policies written down so everyone is always on the same page.

Topic #3

Sourcing expertise for B2B content marketing: The power of a good interview
Subject matter experts often don’t know how to write, and good writers often aren’t subject matter experts. Finding both can be expensive or impossible. So how are you supposed to create thought leadership pieces for your company?
If only there were a way to extract the expert’s expertise, and let someone else make it sound good. Actually, you can do this with an interview. Shaheen will expand on best practices for finding the right experts, who should interview them, and how to repurpose interviews for endless content marketing possibilities.

Topic #4

Building an in-house content team vs. outsourcing

You need content – and lots of it. Certainly enough work for several full-time employees. But should you build out a division of your company dedicated to content? Many companies successfully create their own in-house content teams. And some have been so successful, they’ve spun off media divisions.
But, is that in line with your company’s strategy? On the other hand, how can you possibly trust an external agency to get your content right? Shaheen can share cases from across the spectrum: building an in-house team, working with an agency, or a combination of both. Any of these options can work, and he can spell out what are the factors that lead to success whichever direction you decide to go.

Topic #5

The importance of an editorial process

Want your content to stand out from the rest? All you need is a good editing process. Over the last decade, we’ve seen a deterioration in editing standards, thanks to the ease and speed of online publishing. Nowadays content that has been properly edited, for both substance and style, is an exception, not the rule.
Shaheen can share how her background as a newspaper journalist helped her build the editing processes she now has in place in multiple languages at her agency, VeraContent, and how you can get world-class results from your content team by putting a few essential editing processes in place.

Topic #6

Building the mindset of an effective leader

Shaheen can share takeaways from her personal journey from journalist to CEO of a leading content agency, and her tips for becoming an effective leader.
Her experience shows that you don’t have to have everything figured out at the outset to build a business that works; you can learn things along the way as you grow.
You just need to be willing to commit not only to the project, but to becoming a version of yourself who has the knowledge, capabilities and focus to succeed.
Is there another topic you’d like Shaheen to talk to your audience about?
Get in touch and we can discuss it!
Shoot us an email
Is there another topic you’d like Shaheen to talk to your audience about?
Get in touch and we can discuss it!
Shoot us an email