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What we did:
We assisted our client Lingokids with script writing for their YouTube series CRAFTS by Lingokids. This series shows kids how to draw simple objects including different animals, vehicles, and other commonplace items.
Writing these scripts was particularly challenging since we had to keep in mind the target audience: young children from 0-5, and their parents. Our goal was to strike a delicate balance between making the instructions detailed enough but not overly complex.