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See two examples of posts we adapted for TGTG’s Swedish Instagram account during this campaign: one and two
See the English versions: one and two
What we did:
We carry out community management for food-saving app Too Good To Go on an ongoing basis in five different language markets: Netherlands, Sweden, Norway, Denmark, Belgium. We also localize several types of marketing content for them on an ongoing basis, including landing pages, email campaigns and user guides.
In July 2023 we worked with Too Good To Go on the localization of their UN’s International Day of Awareness of Food Loss and Waste Campaign for the Swedish market. The campaign included a lot of content for different assets: video copy, Instagram posts and stories, LinkedIn posts, emails to customers and partners, in-app messages, push notifications, website’s banners and in-store posters. It was important to keep consistency across the different assets, while providing impactful and creative translations.