Ana-Maria Banta’s background in psychology has undoubtedly given her unique insight when it comes to understanding the customer experience. On our most recent episode of The Content Mix podcast, she shared her thoughts with Shaheen Samavati on maintaining virtual connections and talked about her role as marketing manager at Fluke Reliability for the EMEA region, a role she started earlier this year.

She also discussed the importance of utilizing Seth Godin’s concept of permission marketing in her content marketing strategy, whereby audiences give permission for their exposure to marketing materials, allowing marketers to build personalized and anticipated content that results in stronger audience engagement.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs

  • Favorite app: LinkedIn. “I’m a big fan of LinkedIn. I got my last three jobs all on LinkedIn. I didn’t even bother with any other platform. I think it’s a platform where you don’t necessarily have a lot of access to presenting yourself in an intimate way, but you do have space to present yourself as a capable individual.”
  • Favorite marketing author: Seth Godin. “He helped shape my perception of marketing. I think he’s very forward thinking for his time; for example, GDPR only emerged the last two years, but he was talking about this 12–14 years ago. So I think he’s definitely an expert and a source of continuous inspiration.”

Content is king, so you can’t do marketing without content. Actually, I think you can’t do anything without content these days.

Connect with Ana-Maria and Shaheen on LinkedIn.

This post was edited by Jessica Farmer.

For more insights into permission marketing:

Forget the fluff – Sara Lesina, global marketing lead at Lonza

Create content with a purpose – Jack Dyson, global head of content strategy

Really get to know your customer – Teodora Takacs, EMEA marketing director

To see the full transcript, click on page number 2 below.