Here is a transcript generated by of The Content Mix podcast interview with VeraContent’s Kyler Canastra and Estefania Veira, marketing campaign manager at global law firm Clyde & Co, on making a career change to marketing:

Kyler Canastra 0:00
Hi everyone, I’m Kyler from The Content Mix and I’m excited to be here with Estefania Veira marketing campaign manager at Clyde & Co. Clyde & co is a leading global law firm which specializes in sectors that underpin global trade and commercial activity, such as the insurance, transport, infrastructure, energy and trade and commodity sectors. And Estefania plays an integral role in the firm’s campaigns and thought leadership. A data driven marketer who specialized in strategy and planning across b2b and b2c environments is Estefania has excelled in her 10 year career in marketing. However, she started off as an independent filmmaker back in her home country of Argentina. Like many interested in marketing and content creation, like myself, she started off as a screenwriter, and film production. And I’m excited to learn more about her journey on today’s episode. So I’d like to welcome Estefania into The Content Mix. Thank you so much for joining us today.

Estefania Veira 0:54
Thanks for having me.

Kyler Canastra 0:55
So I introduced you in my own words, but I’d love to hear more from you about who you are and where you’re from, what’s your connection to content marketing,

Estefania Veira 1:03
of course, so as you said, I was born and raised in Argentina in Buenos Aires. I lived there until 2013. And when I moved to England, I worked in casting for a few years, I worked for a wide range of productions, television, film commercials, and all across Europe and further. And while I was in that role I started working with because I opened my own company, I started working on the company’s brand, and the company’s communications and so on. And that’s how I got interested in branding and marketing. And eventually, I just made the switch.

Kyler Canastra 1:43
Awesome. It was something like was moving to Europe, or to the UK, always something you had in mind? Or was it a decision to try something new?

Estefania Veira 1:52
Um, I moved for various reasons. It’s not something that I always have in mind. But it’s something that eventually became an objective I just like working London has, is a very multicultural city. And I’ve always loved that out here. So yeah, I’ve been here now for nearly 10 years or nine years. So yeah, I think

Kyler Canastra 2:15
I, I always ask that because whenever we have someone from far away, right, coming from Europe, like, I mean, I’m from the US, and I moved to Europe, and we had many people from Argentina and Brazil. And I always wonder why, you know, it’s a big journey to make. So it’s really cool to hear that you love London and the diversity that it offers. And it’s definitely a fantastic city to live in. And so it was one of those ideas, and I want to talk a bit more about your time there. So as I mentioned, you started off your career as a shelf shooting director and producer in Buenos Aires, which is really, really cool. Because I love film. And it’s I’m sure many people listening do as well. So you want to know a bit more about like, what got you passionate about film production and filmmaking? And do you think the skills that you used during that time and experience? Do you use them today as a marketer?

Estefania Veira 3:00
Yes, so the short answer to the first question would be Casablanca. And my father was a big film buff, and he would make me watch black and white films with subtitles way before I could even read. So that’s how I started loving and understanding the film language. And I was fascinated particularly about three aspects of film. First, the process so how I feel is created it I suppose to a number, for example, to create a film union, big team with various skill sets. And also the the outcome, the fact that the vision of a director is translated through that collaboration. And you as the as the audience, for that, and also the audience experience, particularly my experience, to be able to, to lose myself in the film, and or in that flicks series, and also to see how feelings are developed such as empathy, anger as a result. And I absolutely think that you can use these skills and that I use these skills in my day to day life as a marketer, especially in my current role. As the campaign’s manager. There’s a lot of content out there, as I’m sure we all are aware of. And I always ask, why would why would your target audience read your content instead of your competitors or someone else’s? It How do you differentiate your delivery. And there’s no point really in creating brilliant content if no one is going to access it, or no one’s going to consume it. So in this context, storytelling, for example, becomes really relevant. And we are also going through a remarkable digital transformation at the moment. So when it comes to content marketing, we all know that the epidemic has accelerated the shift to digital channels, and the use of visual content, the use of narrative techniques. For example, a podcast requires that needs to be creating creative, innovative, that is a key element I believe to differentiate your, your messaging from your competitors

Kyler Canastra 5:11
For sure. And I feel like you know, filmmakers are people that are experts, right and understanding the human emotion and the human experience and then transmitting that onstage and having the audience connect with it, I think the best films are the ones that we can connect with personally. And that’s what marketing is no, like, it’s, you have to create content, in this case, that really connects with people. And you have to understand what your target audience is, how they’re feeling, what they’re looking for, how they’re going to engage and connect with your brand. So it definitely have a lot of parallels, I think a lot of people don’t, you know, see straight off the bat, it was really interesting to know that. And so then, when you got involved in that world, right of film production, in 2014, you co founded Connor Management, where you lead a small team of agents and manage a diverse array of talent for film, TV, print commercials and other media securing up to 50 auditions and jobs per week, including select high profile projects, such as Outlander and Game of Thrones and James Bond, which is really interesting. So I want to learn more about that. So how did this opportunity come about in London? Because it’s kind of what shifted now made you move I’m assuming to the UK into the spark your interest in marketing in general, because you’re kind of representing people and trying to getting them their name out there?

Estefania Veira 6:19
Absolutely, absolutely. I had them. When I moved to London, I was looking for jobs in the industry. And the first thing I got was an internship in an agency and acting agency. And then I knew actors already. So I started representing an actress by myself, and then I present to another one. And then suddenly, I had 100 clients, I didn’t official, yeah, I open my own company. And it taught me a lot about business and about running a company and about branding. And that’s when I started becoming more interested in that side of things. And for example, when an actor or an actress would book a really important job, say, for example, Outlander or Game of Thrones, it didn’t end there. It had to, we had to promote it, we had to share that experience. Because at the end of the day, we we were competing with very well established companies. And we were a very small one. So we had to find ways to differentiate ourselves. And branding was one way that we

Kyler Canastra 7:25
use that. Now I’m also curious too, because I’m sure a lot of people that listen to the show, and I have friends who are who are entrepreneurs in the way of or have want to start their own business, and a lot of people are so that are listening to the show are a diverse range of backgrounds, and lot of them do or like maybe I want to start a marketing agency, stuff like that. So I’m just curious, how was it to start a business in a different country? And kind of again, to like, with that in mind, you kind of shifted back now you’re working for a company, and you’re running your own? So kind of how was that experience? And do you miss being able to run your own company? Or,

Estefania Veira 7:59
um, I don’t know, today, maybe in the future, I will. Because run your own company, you I didn’t take care of vacation in like three years, the whole time I was there. It’s a big commitment. And it’s very uncertain at times. I loved it. I loved the experience it, I learned so much from it, and I don’t to discard the idea of eventually doing it again. But I’m very happy right now working for another firm. And what was your other question?

Kyler Canastra 8:33
Just how was opening a business in a different country? Oh, how’s that experience?

Estefania Veira 8:38
Well, it’s quite overwhelming. But to be honest, England, or the UK makes it quite easy. It’s not very, it’s them. It’s not very bureaucratic. I’m from Argentina, and it would take much longer, it would be much more difficult, I believe, that in the UK is is I didn’t find it that hard logistically, but then creating, making it successful, or at least being able to have make a living off it. That’s the hard part, I would say. So for me, it’s all about planning, if you have a strong plan, and then you just implement all the steps you get.

Kyler Canastra 9:20
It’s like with any marketing campaign, right? Yeah, exactly. And then you implement it now. So I’m obviously the storytelling aspect of film is what inspires you originally with your initial work, but also now in marketing, the storytelling aspect of marketing. So I kind of want to know why you decided to leave the Film Production Management Area. I’m in transition into marketing.

Estefania Veira 9:43
My last job before in the film industry was at a company called Creative Media skills, which was based at Pinewood Studios. And I was, I was, I had just been promoted to General Manager and the first thing I did when I was a point to that was a full marketing audit. And I ended up with a bunch of graphs that gave me so much information that I could then use to make decisions. And I really enjoy that process making by realizing that I have data that I could rely on to make informed decisions, made my life so much easier. And also made me understand that certain, for example, we would release certain campaigns as well in the in the company, and it made me realize maybe first identify that some of this content was much was receiving a better engagement from audiences than others. So it made me question why and start thinking that I could. I thoroughly enjoyed that experience. And I realized that I could be creative with the acquired skills that I have gained from the film industry and apply it in other industries. So yep, so I decided to, to make it official and I did a CI M qualification from the Chartered Institute of marketing.

Kyler Canastra 11:07
And could you tell us a bit more about that qualification? I know something you’re passionate about?

Estefania Veira 11:11
Yes, I’m a big advocate for the CIM, because when I, when I decided to actually change careers, I didn’t know exactly how the CIM actually funnily enough, I met someone in the industry. And I thought, I want to do what she’s doing. And I stalked her a little bit, I looked at her LinkedIn profile. And I realized that she hadn’t have she hadn’t gone to uni, I didn’t go to university to study marketing, I studied filmmaking. And I realized that she hadn’t studied anything related to marketing university. But she had done a few CIM courses, and then a CIM qualification. So I just followed all her steps, she did all the homework for me. And I found the CIM, the same is a platform, you can become a member, I’m a member. And it’s a platform that allows you to do training courses, he has a lot of resources, book recommendations, mentoring programs, it’s really for anyone who wants to get into marketing at any point of their lives. But even when you’re looking to change career I did in my late 20s. So even when you’re looking to change careers later in life, it’s a fantastic road, it’s a very clear route and in a lot of job in the job market is the aim qualification many times is something that is asked, I do not work for the CIM. I’m, I’m just a true

Kyler Canastra 12:38
fan. No, it’s good to hear that. And I think it’s also just really, you know, inspiring to hear how you decided to change your career, because you’re passionate, he found a new passion or new interest. I think a lot of times we’re scared to make no take the plunge and try something new. And you’re kind of a good example of, you know, you can do that and have success and also incorporate other aspects of your past career into your present one, which I think is really inspiring, for me and for our listeners as well. Now, I mentioned the beginning that you work at Clyde & Co and you there you lead inspiring marketing campaigns for the firm, can you just tell us a bit more about what the firm is, and I know they’re huge, firm and a big presence, and especially in the UK. So I want to know a bit more about what they do.

Estefania Veira 13:20
So it can go it. We’re a leading global law firm in our core sectors that include insurance and construction and other sectors. And my role there I was brought in to manage a campaign called Resilience. And this campaign was focusing on a global risks that affect all sectors. And it looks at the Global reset business leaders are facing at the moment. So initially, it mainly focused on climate change it but now with a pandemic. And also with a big shift to digital. It also covers digital transformation and post pandemic risk. I know many more campaigns, not just resilience, but that’s why I was brought in. And

Kyler Canastra 14:13
yeah, that’s awesome. And so that’s really cool that you started off with this global thought leadership campaign, which you mentioned called resilience. And now you’re working on and I’m assuming multiple campaigns. I kind of wanted to know more a bit about like, what’s your typical day like for you at work? And what are your main areas of responsibility? So clearly, doing these campaigns, but also I’m sure you’ve managed other teams or you’re working with other teams?

Estefania Veira 14:36
Yes, absolutely. So the leadership team would communicate we of course are aware of the key priorities of the business and the leadership team we communicate and that needs to be produced at a given time. And we will these trees resilience as an example, we we’ve released a report back in April. climate change risk and liability reports. And to create any of these reports you need to work with many people with across departments. And that that’s the first thing I do create a core team for the campaign. So we have a copywriter with whom I work, mostly to interview our partners to get whatever it is that we want to include in the report. We also have a, I worked with a comms team for anything that is PR, I work with a wider marketing team for you know, email marketing, social campaigns, and so on. So once the core team is confirmed, as I do with everything, really, I create a project plan that is quite comprehensive, and goes from the very early stages until performance analysis and analysis goes from the very early stages into performance analysis. And, yeah, and then I chase people up. And that’s pretty much what I do. Although I once I said, I said the plan, I work with people to implement it. And then I just monitor it and chase people up. And of course, there’s a lot of things that I do as well, to implement it. But at this stage, I mostly work with other people and, and support them with whatever they need.

Kyler Canastra 16:16
That’s awesome. So I’m sure you’re motivating them. And it’s probably really cool experience to see how your ideas are really, you know, manifest and how your team can make that happen for you, and how you get to play this like creative role. Now leading them throughout the process, that’s really interesting. And that’s gonna dive in a bit more about, you know, the marketing side of things, I kind of want to know, if you have an example of a campaign or a piece of content that’s really worked well for you. And it could be from your your whole career doesn’t have to be just from your time at Clyde & Co.

Estefania Veira 16:46
Of course, as well. I’ll give you an example of Clyde & Co. Each December, we release insurance predictions, it used to be mostly a PR campaign, and as such, it didn’t perform very well. But last year, in the midst of the pandemic, we decided to maximize the use of the digital channels to promote it. So we put together a social plan. And every day, every working day, from the first of December until just before Christmas, we would release 1,2,3 predictions, we divided them to fit with our strategy into climate change, digital transformation, post pandemic risk, and insurance specific because these are insurance predictions. And later in January, we released a compilation of all these predictions as a report, which allowed us to connect with clients directly as well. And also it allowed us to generate leads to put the report the home behind a download from the website and so on. And it was a brand new website at the time. So that can be worked really well because we didn’t use the only thing we didn’t use. I don’t believe we’re podcasts. But we do use video animations to promote it. So and it was bite size quantity with short content, which may even though eventually was released as a report, we got a lot of engagement when we were releasing these shorter pieces of content.

Kyler Canastra 18:13
That’s awesome. And I just want to know like, what social channels do you guys use at Clyde & Co? Like your target audience? Where do they engage the most?

Estefania Veira 18:21
Well, I think LinkedIn is our most relevant social channel. And, yes, in previous companies, for example, when I used to work a creative media skills, we use Instagram a lot, because I believe now they’re using tick tock maybe, or other other platforms, but Instagram was really because we’re at creative media skills, we would develop courses and events for the for very established professionals in the film industry, for example, we will have someone like casamino Soo Ji, who, like couple of years ago, won an Oscar and he would come and teach about his techniques. And for that, because it was very visual, he’s a makeup artist. So Instagram was really good. We have a lot of engagement there. LinkedIn was not there. In that case,

Kyler Canastra 19:17
I was wondering if, like half weren’t interested in right in an insurance wherever they go. LinkedIn makes total sense in that case, and it’s always you have to really, you know, tailor your content to it according to the platform for every platform so different and how it works in a encagement and all these things as well.

Estefania Veira 19:32
Although now we’re also using podcasts quite a bit. So Spotify is becoming a popular channel as well.

Kyler Canastra 19:39
Yeah, that’s really cool. And have you done a lot of podcasts in your experience or?

Estefania Veira 19:43
Well, I think we have. We recently launched a podcast called A Climate for Change that looks at the risks that stem from climate risk in the different sectors that we prioritize and We have probably around maybe seven or eight more and many more in the planning. So yeah, that’s fantastic.

Kyler Canastra 20:04
It’s really cool that you guys are talking about, you know, really relevant topics like climate change, and something that’s, you know, really important not just for people, you know, in the insurance sector and of the sectors that you’re working with. But also, in general, I think it’s gonna be interesting podcast for anyone to listen. And then they also get to learn more about your brand, same time, which is great. Now, I kind of ask this question to everybody, because it’s always interesting to hear what people say. But in your opinion, what do you think some companies get wrong when it comes to content marketing, because you are a content marketer, and I’m sure you see many things that you’re spending time on different, you know, social media platforms, and you kind of maybe see different things you’re like, I don’t think that’s a good idea. So I kind of want to know, like, in your opinion, what do you think some companies get wrong?

Estefania Veira 20:47
Generally, I sometimes find that the overall strategy behind a particular firms content marketing is not fully understood by the teams that actually work in content marketing. And these results, sometimes in lack of consistency, and a confusing message. Specifically for B2B, I would like to highlight three issues, their tone of voice, even though b2b firms target other businesses is what we were saying earlier about storytelling, you’re still talking to people, you’re still trying to engage actual people. So the content sometimes when you’re trying to think of the business itself, the person can be a bit dry, I find, then the volume of content, I think it’s always better to publish less content, but work harder to make this content reach the right audiences, for example, with Account Based Marketing, than to just publish. Sometimes I see companies, even on LinkedIn, they publish a lot of content, and they have really, at least no no, no engagement that I can see. And then the length of the content, I do think that there’s still long, long form content is still relevant. But you can always say everything, when fewer words on fewer pages. So there’s a lot of content out there and bite size content, whether it’s to promote a larger campaign or to just have as main content would be, should be used more.

Kyler Canastra 22:20
Yeah, for sure. I think it’s really interesting to what you said about, you know, kind of less is more and making sure you really curate and work on the content, because it’s so important, I feel, you know, in my experience, I’ve also worked with clients that maybe didn’t understand that and the importance of, you know, the quality of the content is, you know, something that I really stand by, but also, I think it’s so important to get really good content, you don’t have to post as many times, you probably would get more engagement on the minutes more interesting and well developed for your audience as well. So I definitely agree with you on that. Now, as I mentioned before, to, you know, our listeners or you know, a large range of backgrounds, whether they’re new to marketing, and they’re very experienced, or people that want to start, you know, like entrepreneurial backgrounds, it’s like that. Now, I always ask this question to is kind of want to know, from your opinion, what skills do you think are most important for marketers nowadays? And what advice would you give to someone that’s just starting out now? And you have no, you recently started? Not recently, but in your career, you kind of made that shift. So you know what it’s like to start off in marketing. So I feel like this, you’d be able to answer this question very well,

Estefania Veira 23:20
there are many. If I could prioritize a few skills, or groups of skills, I’d highlight the following ones. Commercial skills, such as commercial acumen or customer knowledge. These are skills that, of course, come with experience, but I think they’re essential to understand not only what you have to do in your role, but why. Why you’re doing this? How is this going to benefit the firm you’re working for? And second, is project management skills. I think to manage any project and to manage your day, you need project management skills. So I think that’s a key skill for marketers, especially because we work with so many departments. Our teams are always different. So we need to have good project management skills, which leads to people management skills because we work with so many people. I strongly believe that even if you’re an intern, you need to know how to develop those skills, because they’re always helpful. Also, to manage people that are managing you. Sometimes it’s good to know how to request what you need to be managed properly, and that requires people management skills. Storytelling and copywriting to ensure that your message gets across to your target audience properly. An understanding of digital channels and an understanding of staying up to date with current trends – that’s very important. Analytics, I’m a very data driven person. Everything you need to know is in the data, you just need to find out. And finally, and in no way less important than the ones already mentioned, is a good “can do” attitude. A few examples include, for example, staying professional at all times looking for solutions instead of complaining or whatever doesn’t work, having conversations with your colleagues about non work related subjects, even if what you prefer to be doing is watching, and Netflix film and just make that time, I think that the way that you approach your work will make your break you most other skills can can be learned.

Kyler Canastra 25:25
Sure, that’s really interesting. And I think that we have to keep in mind to the human aspect of the work experiences, not just work, work work all the time, but it’s about how you collaborate and how you ask for help and how you ask for different things. And in learning and being able to be humble, I think at the same time, it’s so important knowing that you can learn from your colleagues, whether they’re an intern, or you know, your manager, or the head of the company, everyone has something to share. Now, I’m wanting to know a bit more to now we’re talking about, like, you know, what we need in the workplace and kind of, you know, these skills that we need to have, but I want to know a bit more about you. And if you have any, like habits that you attribute to your success, like daily habits that you would do, it’s a lot people, you know, say like, oh, yoga in the morning, I don’t know, everyone has like a little like a routine or something that they do every day that helps them stay focused in the workplace, I want to know if you have any.

Estefania Veira 26:12
Yeah, for me, it’s organization, it’s great. It’s having a plan, and also having a list but not a list of tasks, but at least off objectives of a so the tasks, you know, sometimes tasks can be, it’s nice to take them off the list. But I think it’s better to work with objectives done with tasks, and then pick up the phone. That’s something I do whenever you’re working on something and you have a question, sometimes, it’s nice to just pick up the phone and have a five minutes brainstorm with someone, and that will save you hours of very long email change. And then something I say question the question, because in my case, we work with so many departments, and we’re VC. And sometimes something someone asks a question, and it seems like an innocent question. But then if you actually think of that, answering that question, we have really a lot of implications, and it can get out of hand. So just stop for a second, take a breath. And think what it is someone is asking you. And if if your question should be simply, if you’re sorry, reaction should be simply answering that question. Or if you should be asking something about it, why do you want to know this. And then the other one is accepting and embracing feedback, if you find it interesting that people sometimes are very defensive when it comes to feedback, but companies are always trying to get feedback from from their customers, right. And at the end of the day, if we get feedback, it’s it’s a really good chance for us to to learn our performance and improve it.

Kyler Canastra 27:45
Yeah, I think feedback is such an important part of this the work experience and you know, learning and in the humility I was talking about before and being able to accept, okay, I didn’t do it right by muscle, maybe learning from my colleagues about how to do it better the next time. And that will help you go longer in the future with your career. And further. And I wanted to know, I think you’re talking about like not picking up the phone, which I think it’s so important, I think, especially in like this remote world that we live in that sometimes it’s just like, we can go back and forth with email forever and ever. And I always say it’s so important to pick up the phone and have that human interaction. I just want to know, are you working fully from home now? Or are you back in the office,

Estefania Veira 28:23
I’m doing two days a week in the office, and three days at home, which is tastic. It’s free. I’m so happy about this hybrid working because he allows me to because again, with campaigns, for example, I have a work I work with. He helps me have meetings about these campaigns, and then have a day or two to action, whatever it is that I have assigned myself to do. And then have another touch point in which we can monitor the progress. So it just really helped organize myself and organize my workload.

Kyler Canastra 28:55
Yeah, give you a nice balance as well. And also you

Estefania Veira 28:59
can do laundry. Yeah, yeah, for sure. Yeah, wake up. Just put the laundry in. You can do a lot of things you can get very

Kyler Canastra 29:07
Yeah. Yeah, get deliveries. It’s super nice. It’s a good balance for sure. Yeah. Now, do you have a professional role model or source of inspiration that drives you? Every day?

Estefania Veira 29:18
That’s it. And I have someone, someone I used to work with. And she was she actually works with climate change. And she developed a lot of climate change blogs, and she was so passionate about what she did. And she was so kind and so credible, you know, you will have a conversation with her and you immediately knew that she knew what she was talking about. And also humble because if she didn’t know, she would simply tell you and so confident. So I would say and it’s I’m not gonna name her but these persons who I used to work with and she have all this soft skills that I aspire to have and Really excellent technical knowledge as well.

Kyler Canastra 30:02
Awesome. It’s cool to see like someone that is, you know, an expert can even say, Hey, I don’t really know, but I’ll let you know, you know, look into that. It’s so important. That’s something that I think a lot of people forget about art and try not to do, but something that we should be doing the same. Okay. I don’t know. 100%. But I’ll get back to you. And then that way you learned at the same time.

Estefania Veira 30:20
Absolutely. And so many times I, I would hear her say, oh, you know what, that’s my about 100%. I just, and and to have that confidence instead of acting defensively or trying to blame it on someone else? Yeah, I think that’s, that’s really good.

Kyler Canastra 30:36
Yeah. Now, you also, we talked about the certification that you did before. And but I want to know, if you have any other like recommendations when it comes to like apps or tools or platforms, or books or things that you use in your daily, no, on a daily basis that helped you.

Estefania Veira 30:50
I do a lot of regular training, learning and development with a CIM as sometimes but also, actually it can go is fantastic at that offering, learning and development courses. Sorry to that. And also, I try to stay up to date, I subscribe to the marketing week, which is its marketing magazine, with a CI m by being a member, I also receive a magazine at home called Catalyst, which is published on a quarterly basis. And it has a lot of information about what’s happening in, in the marketing world. A lot of the things we have talked about here are covered in that magazine, latest skills that are required for marketers, etc. That’s really good. And I also really enjoy reading books. For example, I was about I haven’t read it yet, but it’s in my list book called Good strategy, bad strategy. I don’t know if you’ve heard of that. But as so I try to always read

Kyler Canastra 31:57
and keep learning, I think it’s so important in any field, but also it’s particularly in marketing, especially now with things changing so quickly. And you have to stay, like, on the pulse, no, and make sure that you’re not falling behind in latest trend, or, you know, learning this learning more continuous learning, so important. So it’s really great that you continue to do that. And also, like, it does seem like the community with the certifications, like, you get so much from that, it seems so

Estefania Veira 32:23
Oh, another thing is, if you if there’s any way you can get a mentor, I think that’s always good. And this game offers that. But even if it’s not a an official mentor, if you have someone at work, if you’re if your workplace does not have a program, I mentioned program, if you have someone at work that could, you know, act as your mentor, I think that’s fantastic.

Kyler Canastra 32:42
I agree. And I think it’s really important to learn from people that you work with, or you know, have someone that gives you that advice, you know, whether you’re at the you know, the pinnacle of your career, or even when you’re starting out, it’s always a great thing to have a mentor someone to help you and show you the ropes. We’ve come to the end of our interview. And I really first I want to thank you again for everything, because it’s been such an interesting conversation to learn about your past and kind of how you ended up in this role of marketing and how you found your passion know. And it’s something that, you know, we can sense the passion from here. And it does seem like it’d be a big of your team and everyone you work with. It’s a pleasure to work with you. Now, I just want to know if you have any final takeaways or parting advice for audience from the interviews today?

Estefania Veira 33:25
Well, no, just as someone that has changed careers. If you or anyone who is listening is considering it, it looks and it seems daunting, and sometimes it seems that you have to take a step back. But the thing is that if you do take a step back, when you take the following steps, it’s much quicker and you’ve made so much more progress than you would think. So it’s it’s only scary for the first two months, and then it becomes easy. So I would say if for anyone looking to do that, whether it’s to become a marketer or to become something else, that he’s not a marketer. I think that’s yeah, it’s difficult. It seems it’s worth it. Yeah.

Kyler Canastra 34:06
Yeah. As humans, I think we’re just scared of sometimes we can be scared or change. We can’t let that hold us back from chasing our dreams and trying something new.

Estefania Veira 34:13
Yeah, I think it’s if you’re in a in a job that makes you happy. For example, I think you trade a couple, two, three months for, you know, a lot of money for many good days afterwards. So yeah, it’s worth it.

Kyler Canastra 34:25
I agree. Now, what’s the best way to get in touch with you? I’m sure if anyone wanted to ask you questions or learn more from you, or are you active anywhere else besides LinkedIn? Because we connected on LinkedIn.

Estefania Veira 34:35
So yes, I think LinkedIn is the best way to talk about this. Absolutely. It’s, um, I have a very, I’m very controlled when it comes to social media. So I have one I checked LinkedIn once a week and I check Instagram once a week. I just don’t let myself do it much more than that, because I work. Yeah. And I’m quite strict. So I would definitely if anyone contacts me on LinkedIn, I will reply within a week.

Kyler Canastra 35:03
That’s really good and self discipline on social media is an important skill to have nowadays. Yeah, I’m very jealous of you. Again, Stephanie, I really want to thank you for sharing your insights with us today on the show. But I also want to thank everyone for listening in. As always, for more perspectives on the content marketing industry in Europe, please check out And keep tuning to the podcast for more interviews with content experts like Estefania. So we’ll see you next time and thanks again Estefania. Thank you.

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