Gabriela Orellana knew from a young age that she wanted to work in marketing. She was inspired by her father who had worked in marketing for a multinational company for nearly three decades. She landed her first tech-marketing position in her native El Salvador working for Ding, an Irish telecom company.

While still working at Ding, Gabriela moved to Barcelona to complete her master’s in international management, juggling her time between work and studies. After graduating, she joined fonYou, and eventually grew into her current role as senior marketing and communications manager.

Today on the podcast, Gabriela joins Shaheen Samavati to talk about her role at the Barcelona-based fintech and telecommunications company. Tune in as she dives into the importance of keeping content relatable, friendly and engaging—a winning combination when it comes to resonating with your audience, in any industry.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs  

  • Recommended reading:
    • The 5 AM Club by Robin S. Sharma. “It explains how having a strong morning routine can help you perform at your best and reach new levels of productivity.”
    • The Leader Who Had No Title by Robin S. Sharma. “I’m a true advocate of Robin’s teachings. It’s spectacular how he describes leadership and how you can elevate your life by owning each day in the best way possible.”
    • The Power of Moments by Chip and Dan Heath. “It’s about creating meaningful moments and how they can have extraordinary outcomes.”
  • Preferred platform:
    • LinkedIn. “It’s a complete distribution channel and it’s fantastic for brand awareness, relationship building, and generating high-quality leads. It’s also a fantastic tool for reading insights from professionals, and sharing your own as well.”
  • Favorite apps:
    • Instagram. “I love Instagram. It’s where I find inspiration on trendy restaurants, places to visit, etc. and I also enjoy sharing my pictures.”
    • Spotify. “I love music. I use Spotify every day, all day.”
  • Productivity hacks:
    • Getting up at 5am. “I’ve been applying the learnings of the books that I read, this one obviously stemming from The 5 AM Club. Sometimes I go watch the sunrise at the beach—it’s so beautiful and peaceful. Having a calm and early start to my day helps me to be really productive.”
    • The Five Minute Journal. “A lot of influencers were talking about it, so I decided to try it out. I started a month ago and now it’s part of my daily routine. I’m really noticing a positive shift in my mindset and in my productivity yust being grateful for the big and small things of my everyday life.”
  • Useful resources:
    • HubSpot. “Their CRM platform makes everything very easy.”
    • TedTalks. “If I’m not listening to music on Spotify, I’m listening to something like a podcast or a TedTalk about marketing or other things that interest me.”
    • Marketing Over Coffee podcast. “They’re short episodes filled with really valuable marketing tips and tricks.”
  • Sources of inspiration:
    • Simon Sinek and the executive chairman of LinkedIn, Jeff Weiner. “I admire the way they preach and speak about what matters the most. I think it’s impossible for me not to stop and read whatever they write. They have this human touch that attracts and demonstrates the integrity of a true leader. Now more than ever we need people who can lead with compassion.”
    • CEO of Bumble, Whitney Wolfe. “She recently became the youngest woman CEO to ever take a major American company public. I think she’s truly demonstrated that as women we can overcome the barriers we face to achieve what we desire. She’s been shattering the glass ceiling in the tech and marketing world for a while now and it’s been so inspiring to watch.”

“We don’t want to write so seriously or so full of jargon that we lose people. We want material that people can enjoy reading—things that are easy and friendly. This means no barriers to comprehension and delivering a clear message so that our audience can engage with, share and enjoy.”

Connect with Gabriela and Shaheen on LinkedIn.

This post was edited by Mary Kresge.

For more insights into creating engaging content:

To read the full transcript, click on page number 2 below.