Harriet Patience-Davies was always fascinated by the power of storytelling. From a young age she had her heart set on becoming a screenwriter, but later switched gears and found herself working in marketing. Eventually, she was able to leverage on her passion for storytelling as she became the UK storytelling coach for professional services company Accenture.

Late last year Harriet decided to launch her own business, Patience-Davies Consulting, which offers training and support for individuals and companies who want to improve their storytelling tactics.

Today on the podcast Harriet sits down with Shaheen Samavati to discuss the power of storytelling at length and share how anyone can become a great storyteller.

Don’t miss as Harriet shares practical advice for fine-tuning communication as well as her tips for lessening anxiety when it comes to public speaking.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs  

  • Recommended reading:
  • Source of inspiration: Ethical chocolate company, Tony’s Chocolonely. “I don’t follow too many companies on LinkedIn, but I was really impressed with them recently. They make slavery-free chocolate, and the stories they tell around this narrative are so well done. They do a great job with explaining things that are quite complicated and making them easy to understand. I’m really impressed with them and their storytelling.”
  • Useful resources: TED Talks. “There’s an awful lot that we can learn from TED. I’m a big, big fan. One piece of advice I always give is to hook your listeners with a killer statistic. When you are doing a short speech, you want something which gets the audience’s attention right away, and an intriguing statistic will do just that. There’s a great example of this is Jamie Oliver’s TED Talk.”

“A lot of people seem to have developed this kind of ‘work persona’ which is generally a bit less charismatic and a bit less fun than their ‘home persona.’ My advice is to try and deliver a speech the same way you would read a small child a bedtime story—do the voices, build the dramatic pauses, and have some fun with it. You’ll be a lot more engaging and a lot better at delivering the message.”

Connect with Harriet and Shaheen on LinkedIn.

This post was edited by Mary Kresge.

For more insights into storytelling in marketing:

To see the full transcript, click on page number 2 below.