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Business-to-human marketing – Erika Bianco, international marketing and comms manager
The art of demand generation – Ertan Benzes, EMEA and India digital marketing director
Create content with a purpose – Jack Dyson, global head of content strategy
Make the most of video content – Amanda Lundin, global video and social media manager
The power of social listening – Giuseppe La Paglia, content marketing manager at StubHub
Engineer success online – Annie Ross, global marketing & comms manager at Penspen
Sound marketing strategies – Peter Holmberg, global marketing communications manager
Marketing in the world of water – Jérôme Logie, EMEA marketing manager at Pall Water
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