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What we did:
For this project, we adapted interviews of young real estate professionals into short articles that highlight their experiences as well as their participation in a NextGen Programme event. This helps to enhance the client’s marketing material with the hopes of getting more young professionals and others interested in future editions.
We also took the time to make sure that we used the right gender pronouns for each of the participants. We alerted the client when we found that someone’s pronouns were incorrect on other copy that was already live, offering to fix it for them.