How Remitly uses VeraContent’s global network to create content that matters

Each article needs to be tailored to the unique needs of people in different countries. For example, we’ve worked on a series about settling into various cities, covering places like Alicante, Lisbon, Bergen and Graz. These articles had to cover everything from housing and education to where to go out and how to find a job.

The real challenge? Making sure the content is specific and relevant. That requires either extensive research or finding writers who know these cities firsthand.

“We make sure to incorporate a personal perspective in the articles—finding someone who has lived in these places and can share their own experiences. It’s about adding that local touch, like ‘I’ve lived here, and this is what you need to know if you’re moving to this city,’ while still covering all the essential information.” Aurélie Berson, Project Manager at VeraContent, said.

It’s not always easy to find someone who’s lived in a specific city like Graz or Bergen. It also means working with multiple team members at once to meet the demand and ensure every article gets the attention it needs.

Another challenge is remaining at the top of the search results, as many article topics are highly competitive. Because of this, we continually research the most impactful keywords to include and ensure all content follows the latest SEO best practices.

Our collaboration helps Remitly create culturally sensitive, location-specific content that is approachable and authentic while also being optimized for search results. We work hand-in-hand with Irene Keliher, Remitly’s Senior Content Marketing Manager, to produce different themed article series’, such as 13 articles for their “National Dishes” series.

We tap into our global network and have already worked with more than 20 different local linguists and content creators on Remitly projects, many of whom have firsthand experience as immigrants. This allows us to match writers with content based on their personal knowledge of specific regions. For cities where local expertise is hard to find, we reach out to a wide network to find the right person. When we do, it adds so much value to the content.

“I love collaborating with an international team—everyone brings such unique insights from different places,” Remitly’s Irene Keliher said.

We also encourage our writers to share their personal stories, bringing an authentic, relatable touch to Remitly’s articles. A great example of this is when we worked on a “National Dishes” series for countries like South Africa and Kenya, where we asked our locally based native writers to share their favorite traditional dishes.

Remitly is dedicated to supporting immigrants who make great sacrifices to provide for their families back home. Inspired by their resilience and hard work, Remitly aims to make their journeys easier.

To ease the financial strain, Remitly offers affordable and accessible international money transfers, ensuring more of their hard-earned money reaches loved ones quickly and safely. Their secure, user-friendly platform provides peace of mind to both senders and recipients.

With a global network spanning over 170 countries and supporting more than 100 currencies, Remitly empowers immigrants by offering reliable, efficient financial services that make a real difference in their lives.