Client Story

How St. Dalfour used VeraContent’s creative strategies to establish a strong presence in new markets

St. Dalfour, a renowned French fruit spread company, partnered with VeraContent to expand its reach into Australia and New Zealand.

With a focus on creating engaging and visually appealing social media content, the collaboration aimed to build awareness, increase engagement and introduce St. Dalfour’s products to new audiences.

x3

follower growth on Instagram in both markets

4

in-country team members

30+

monthly social posts

The Challenge

St. Dalfour expanded into Australia and New Zealand to target millennials, particularly women aged 25–45. This demographic values premium, healthy products that align with a classy, elegant lifestyle.

However, entering these markets posed challenges:

Brand awareness: As a newcomer, St. Dalfour needed to build recognition and educate audiences on the unique qualities of their fruit spreads.
Localized content: Australia and New Zealand share similarities, but subtle cultural nuances require distinct approaches for each market.
Engagement: Beyond growing their audience, St. Dalfour aimed to build deeper connections and encourage meaningful interactions.

With no prior presence in these markets, St. Dalfour trusted VeraContent to design and execute strategies that would resonate with their target audience.

Our Solution

VeraContent developed a comprehensive approach to position St. Dalfour as a premium fruit spread brand while staying true to its French heritage.

We built a team of four experts: two based in Australia (a community manager and a nutritionist who creates recipe Reels) and two in New Zealand (a second editor and a content creator/photographer). This localized team ensured content aligned with each market’s preferences while maintaining consistency with St. Dalfour’s premium image.

We create around 14-16 Instagram posts per month for each account. These include a mix of recipes, seasonal campaigns, giveaways and collaborations—featuring both static posts and Reels.

Our team has also facilitated collaborations with local brands, such as a peanut butter company, a pancake mix brand and a granola company, introducing St. Dalfour to complementary audiences. At the same time, we incorporated regular recipe Reels and seasonal campaigns.

For example, we launched a spring campaign that showed how St. Dalfour’s fruit spreads could elevate meals throughout the day. Using three Australian influencers, we created Reels showcasing breakfast French Toast Crumpets, an outdoor lunch menu and evening soirée. The campaign also featured a branded picnic basket giveaway.

Additionally, we implemented tools like ManyChat to automate recipe delivery via Instagram comments to increase engagement further. For example, a chocolate and raspberry bar recipe post got over 160 user comments requesting the recipe, showing how this tool increased engagement and streamlined operations.

St. Dalfour’s Story

The St. Dalfour brand began in France, where three generations perfected their signature recipe: 100% fruit spreads sweetened with vineyard-ripened grape juice. Based in Marmande, a region known for exceptional fruit-growing terroir, St. Dalfour remains committed to crafting premium, all-natural products.

Today, their range includes over 20 fruit spreads and dried fruits, distributed to 80+ countries worldwide. Every product is ethically sourced, Project Non-GMO verified and made with a dedication to healthy living.

“

We’ve truly enjoyed working with VeraContent this year. Their team has been instrumental in helping us build a strong foundation for our Australia and New Zealand Instagram accounts, and their expertise has made a real difference. It’s been a pleasure collaborating with such a talented and dedicated team.

”

Sabrina Verdicchio,

Digital Marketing Associate at St. Dalfour

The Outcome

St. Dalfour’s trust in our localized expertise and creative solutions has been key to their success in Australia and New Zealand. With no in-country team, they relied on our insights to shape their content strategy and engage local audiences effectively.

This trust allowed us to design and execute impactful initiatives, including giveaways, brand and influencer collaborations and recipe-focused campaigns—strategies that consistently delivered results. The Australian and New Zealand Instagram accounts both tripled their follower counts within a year, while engagement rates regularly surpassed monthly goals.

Giveaways have been some of the most successful posts:

A Spring giveaway on the Australian account in September 2024 with 600+ likes, 600+ comments and over 1,500 engagements.
A National Lamington Day giveaway on the Australian account in July 2024 got over 600 likes, 150+ shares and 500+ comments.
A New Zealand giveaway in July 2024 achieved 400+ likes and 300+ comments.

Organic reach in Australia soared from 40k in January 2024 to over 70k by November 2024, with some months achieving 35,000+ video views. Recipe-focused campaigns and collaborations with brands like Marcel’s Pancakes, Pure Delish and Forty Thieves further expanded St. Dalfour’s audience and positioned them as a premium brand in these new markets.

By trusting our expertise and embracing innovative strategies, St. Dalfour has built a thriving presence in Australia and New Zealand, connecting deeply with its target audience.