Client Story

Driving NTT DATA’s global strategy with localized content solutions

NTT DATA, a global leader in IT and business services, trusts VeraContent to create localized content in six languages.

The collaboration started in 2018 and focuses on creating and localizing three to five technical articles per week in English, French, German, Portuguese (for Portugal and Brazil) and Spanish.

+540k

words translated

+180k

words of content created

6

languages

The Challenge

NTT DATA’s goal is to share accurate, insightful content about their innovative IT and business solutions with a wide and varied audience. While their readers are often experts in their fields, the company also aims to make their content accessible to a broader audience across the Americas, EMEA and APAC regions.

Balancing technical precision with engaging storytelling across diverse markets is no small task. It requires careful translation and localization into multiple languages to ensure the content resonates globally.

At VeraContent, we make this process easy. We work closely with up to nine points of contact across NTT DATA’s departments, each with unique budgets and content needs.

With a single Project Manager overseeing all communications, we maintain a clear, unified view of the brand’s content strategy, ensuring seamless coordination and efficient delivery every step of the way.

Our Solution

VeraContent provides multilingual content creation and localization services tailored to NTT DATA’s needs. Our work spans two main areas:

NTT DATA Spain: We create original content in English or Spanish, drawing from source materials like white papers, blog posts, and internal documents. Depending on the source language, this content is then translated into the other language to ensure seamless communication across their target audiences.
NTT DATA Europe and Latin America: We localize English content into six languages, including Spanish, French, Portuguese (for both Portugal and Brazil), Italian and German, ensuring cultural relevance for local markets.

To maintain high standards, we’ve assembled a dedicated team of internal linguists and a network of trusted freelancers for translations. Each language pair is handled by specialized linguists with technical expertise, supported by a rigorous two-step editorial process to ensure consistency and quality.

Examples of our work include case studies for the Large Enterprise Acceleration Program (LEAP), a global initiative for SAP customer engagement. We also repositioned their (R)evolution webpage to improve SEO, creating Spanish blog posts on highly technical topics like SAP S/4 HANA SD, SAP Ariba and Qualtrics.

NTT Data’s Story

NTT DATA is a global leader in IT and business services, offering consulting, industry solutions, business process services, IT modernization and managed services. Headquartered in Tokyo, NTT DATA operates across over 50 countries and serves 75% of the Fortune Global 100.

Their commitment to innovation and long-term client success drives their mission to transform businesses and society alike. With a presence across the Americas, APAC and EMEA regions, NTT DATA combines global reach with personalized local service to help clients confidently navigate the digital future.

“

VeraContent is the only translation solution we’ve worked with that could accurately adapt the Spanish lyrics into English while capturing all the nuances and context of the song—and also reflecting the artist’s unique voice, writing style and power.

”

Luis Ángeles

Video Commissioner at Sony Music Spain

The Outcome

Over the years, we’ve developed a strong partnership with NTT DATA, which is built on trust, efficiency and attention to detail. The collaboration involves managing a significant and varying volume of content:

For NTT DATA Spain, we work on 3-9 monthly writing projects and 2-7 monthly translation projects.
We localize 2-4 large-scale translations into six languages every month for Europe and Latin America.

“NTT DATA especially appreciates our organizational skills and flexibility,” says Naomi Bleackley, NTT DATA’s Project Manager at VeraContent.

Our team ensures that every piece of content aligns with NTT DATA’s technical requirements and brand voice by maintaining a consistent team of skilled linguists and editors. Whether it’s a case study, a blog post or a localized translation, we continue to support NTT DATA with the technical content required to maintain their credibility and promote their solutions.