Client Story

How VeraContent supports Universidad Europea with SEO articles across Spain and Latin America

Universidad Europea partners with VeraContent for high-quality content creation for their Spanish and Latin American audiences.

VeraContent began working with Universidad Europea in 2020, providing content creation services to support the university’s marketing efforts. Over the years, the partnership has evolved from a large-scale content revamp project to ongoing blog content production.

32

articles per month

4

countries

4

dedicated linguists

The Challenge

Universidad Europea aims to position itself as an authority on education while reaching potential students across Spain and Latin America.

This requires producing large volumes of high-quality, SEO content. With topics tied closely to their degree programs, such as teacher certification requirements, business ethics or how aerothermal energy works, the content must balance being informative and promoting their programs effectively.

Additionally, Universidad Europea needs content for specific Latin American markets, targeting audiences in Colombia, Ecuador and Peru with culturally relevant articles.

Our Solution

VeraContent collaborates closely with Universidad Europea to deliver a steady stream of engaging, SEO blog content.

Spain: We produce 29 monthly articles in Spanish, focusing on answering specific questions related to the university’s programs while aligning with their brand tone and style.
Latin America: We produce three monthly articles tailored to Colombia, Ecuador, and Peru, ensuring the content resonates with the unique cultural and educational contexts of these markets.

To ensure quality and consistency, the same linguists are dedicated to all content. Our team of three in-house Spanish linguists exclusively manages Spain-focused content, guaranteeing a cohesive tone and style. Similarly, our trusted, regionally based Latin American linguist handles all LATAM Spanish articles, ensuring a consistent voice tailored to each country’s unique nuances.

The partnership began with a large-scale revamp of their program pages, a project that established the foundation for their consistent tone of voice and brand identity. Currently, we focus on producing 32 monthly blog posts, all of which are closely tied to the university’s degree programs, vocational training or general courses.

These articles cover a wide range of topics, from law and IT to health and economics. Each article, approximately 700-900 words, is designed to inform and engage readers while subtly promoting related courses. For example, we’ve written about big data in e-commerce to highlight their technology programs and explored health promotion strategies to showcase their Master’s in Public Health.

Universidad Europea’s Story

Universidad Europea is one of Spain’s top private universities, offering diverse programs for both campus-based and online students. With campuses in Madrid, Valencia, Andalucía and the Canary Islands, they cater to students from Spain and around the world.

Their offerings vary from language courses and bachelor’s and master’s degrees to doctorate and PhD programs—with many in-between. Most of Universidad Europea’s courses and programs are in Spanish, with over 50 programs offered in English or bilingual English-Spanish.

“

VeraContent is the only translation solution we’ve worked with that could accurately adapt the Spanish lyrics into English while capturing all the nuances and context of the song—and also reflecting the artist’s unique voice, writing style and power.

”

Luis Ángeles

Video Commissioner at Sony Music Spain

The Outcome

VeraContent has been a key collaborator in Universidad Europea’s content strategy, helping create hundreds of articles that align with their marketing goals and speak directly to their diverse audiences. Working closely with relevant faculty experts, we ensure each piece is accurate, engaging and tailored to the university’s programs.

With a dedicated Project Manager and a customized style guide, we keep content consistent with Universidad Europea’s tone and branding while streamlining feedback and minimizing revisions. The university values our ability to handle large volumes of content without compromising on quality or attention to detail.

Together, we’re helping Universidad Europea strengthen its position as a leader in private education, connecting meaningfully with students across Spain and Latin America.