The top digital marketing events in Europe are finalizing their agendas and preparing to welcome global marketers with open arms this fall. Digital marketing events, conferences, summits and awards are a must-do to keep up with the fast-paced world of content marketing. Plus, they provide invaluable opportunities for learning and networking.
How can you be sure you won’t miss out? We’ve compiled a list of the top digital marketing events in Europe for fall 2024.
Benefits of attending digital marketing events in Europe
Whether you’re a seasoned global marketer or just starting out, attending a digital marketing conference is an effective way to build your marketing tool kit.
Digital marketing events allow you to hear from marketing professionals who are experts in their field. With extensive agendas focused on everything from the latest technological advancements and marketing effectiveness to data-driven strategies and implementation techniques, there’s always something new to learn. Listening to speakers share their expertise will help you gain an in-depth understanding of the latest tools, developments, techniques and trends.
Plus, they give potential speaking opportunities.
For example, our CEO and co-founder, Shaheen Samavati, has had the privilege of sharing her knowledge at various digital marketing events about topics ranging from using AI tools in global content creation to how to be an effective leader. Below are images of Shaheen speaking at a recent Digital Marketing Malaga event.
Check out Shaheen Samavati’s speaker profile to learn more about her professional trajectory, previous speaking experiences and all the topics she can share with your audience if you’re looking for speakers at your next digital marketing event.
These events also provide a platform for you to network with like-minded professionals. In fact, our co-founders met at a networking event—you can read their story here.
Expanding your connections and sharing your experiences helps spark new ideas, give you a broader perspective, open your eyes to new global marketing strategies and ultimately enhance your industry knowledge. These events can be viewed as an investment in your professional development.
Digital marketing events Europe 2024: What’s on this fall
We previously shared a list of content marketing events, discussing which ones are worth attending and why—including in-person and online events spread across the globe. This list focuses on Europe and events happening in the fall.
Here are our favorite events to add to your calendar this fall.
Affiliate World Budapest, September 5 & 6, 2024
Named Europe’s largest affiliate conference in 2024, Affiliate Marketing Conference | Affiliate World Europe is taking Budapest, Hungary, by storm this fall. According to Neil Patel, Affiliate World is:
“The only absolutely must-attend event in the industry.”
The two-day conference will feature data-driven strategies, insights and innovative affiliate and e-commerce marketing ideas. Keynote speakers include Rory Flynn, founder at Systematiq.ai; Robin Devon Calandri, CMO at PandaRocket; and Carrie Rose, CEO at Rise at Seven.
The event brings together representatives, employees and owners of leading companies like Snapchat, TikTok, Uber, BullGuard, Sephora and more. You will have the chance to network with markers from around the globe.
“It’s a meeting place where newbies and experts come together to network, learn and move the industry forward.”
DMEXCO: Digital Marketing Exposition & Conference, September 18-19, 2024
The 2024 DMEXCO conference takes on the theme “Prompting the Future” and will be held in Cologne, Germany. As “Europe’s leading digital marketing & tech event,” DMEXCO aims to act as a catalyst for industry innovations and support leaders in implementation techniques.
Throughout the two-day event—which combines inspiration, networking and business—participants will gain insights into the potential of tech in marketing and communication strategies today.
The event features over 800 speakers and more than 200 hours of content across 14 stages. A few notable speakers on the DMEXCO agenda include Jennifer Treiber Ruckenbrod, head of marketing DACH at BMW Group; Rik Strubel, CMO at Westwing Group SE; Nadine Bartenschlager & Catherine Niebuhr, CMOs for Germany and Switzerland at NIVEA; and Max Klockenhoff, managing director at gen-up.
Check out this DMEXCO podcast with Sabrina Ellis, Pinterest’s chief product officer, for a sample of the content that will be covered. She and host Verena Gründel discuss user engagement and e-commerce.
Marketing Week’s Festival of Marketing, October 3, 2024
Festival of Marketing 2024 will take place in London, England, in October. This year’s theme is “The Power to Transform.” After last year’s sold-out event, the experience will “empower marketers to build better brands.” The event aims to help leaders grow their skills and impact by providing new perspectives, opinions and hands-on opportunities.
The event, which brings together 800+ marketers, 90+ speakers, 50+ content sessions, nine interactive sessions, six main stages and four networking lounges, is packed with talent, insights and inspiration. Deborah Meaden, a business leader, author and investor featured on the TV show Dragons Den (the UK equivalent of the US’s Shark Tank), will be the closing headliner of the event. Mark Ritson, renowned industry expert, marketing professor and founder of the Marketing Week Mini MBA, will also headline.
The Festival of Marketing focuses on B2B marketing. Some lecture titles include “Disrupt Your Marketing and Not Your Customers’ Lives,” “Pitching to Win,” and “Lead with Boom!”
Discover more titles and information on the talks here.
The MarTech Summit, November 12-13, 2024
The fourth annual MarTech Summit will take place in London, England, this fall. This year, the event will have three stages with an agenda focused on B2B and B2C. It will feature case studies, fireside chats, panel discussions, keynotes, and more.
Designed for senior-level executives, the MarTech Summit brings together over 400 professionals for extensive learning and networking opportunities. Attendees’ backgrounds include roles in marketing and technology, customer experience and engagement, digital strategy, content strategy and storytelling and digital experience.
In 2024, you will hear from leaders such as Clive Head, head of CRM and loyalty at Santander UK; Marie Tyler, global customer engagement leader at Honeywell; Elina Vilk, CMO at Hootsuite; and Josephine Soei, head of marketing and communications at Deichmann.
You can find highlights from previous editions and answers to unanswered audience questions here.
DigiMarCon Conference, August and September, 2024
The DigiMarCon Conference is a premier digital marketing, media and advertising conference happening worldwide. It will take place in four hubs in Europe at the end of August and the beginning of September. The conference allows you to meet marketers from various places worldwide. This year’s topics include AI and ChatGPT, omnichannel marketing, search engine optimization, social media marketing, and more.
The face-to-face conference connects you with leading professionals, which leads to a global network. Plus, you’ll have the chance to see the newest technologies on the market firsthand.
Gain insights, build a professional network and hear from thought-provoking speakers at one of these four editions:
- DigiMarCon London: London, UK, August 29 and 30
- DigiMarCon Spain: Barcelona, Spain, September 2 and 3
- DigiMarCon Ireland: Dublin, Ireland, September 5 and 6
- DigiMarCon Amsterdam: Amsterdam, Netherlands, September 12 and 13
Although the speakers for fall 2024 have not yet been announced, previous speakers have worked at companies such as SAP, Adobe, NBC Sports, Meta, Media Monks, Semrush, Hubspot and Microsoft. Marketers, media brands and agencies alike are invited to learn from the experts and take steps toward achieving digital marketing success.
AI for Marketers Summit, November 12-14, 2024
Can’t make it to one of the in-person conferences in Europe? The AI for Marketers Summit is a virtual conference designed to help you leverage AI tools to optimize and transform your marketing strategy. Attendees will gain practical skills, dive into the areas where AI is making the biggest impact and learn the ins and outs of today’s most popular tools.
With pre-summit workshops on November 12 and the general summit from November 13-14, the event features a lineup of senior brand leaders who are ready to share their expertise. Speakers include Michael Nevski, director of global insights at Visa; Courtney MacConnel, head of shopping at Google; Adeola Aro, global lifecycle marketing lead, revenue and retention at LinkedIn; and Arpit Shrivastava, product manager at Meta.
You can download a copy of the program here.
Planning your visit: Tips for making the most of digital marketing events
You’ve got a list of events to attend, but now it’s time to discover how to make the most of them. These events are designed to help you network, learn and ultimately walk away with the confidence to implement new strategies and ideas.
We have a few tips on how to prepare:
- Identify your goals. What are you looking to gain from each of these events? Do you want to market your brand? Do you want to gain a new skill? Identifying the why behind attending the event will help you walk into the room with an objective.
- Study the agenda. Familiarize yourself with the different stages and lectures. Having a clear idea of who you want to hear speak and what lectures you’re most interested in will help make your day run smoothly.
- Do your research. You know who’s speaking and have studied the topics—now dive a little deeper. The speakers are experts in their fields, and it’s important that you know their industry and brand before you attend their lectures. This way, you’ll be sure to know if their lecture is what you’re looking for.
- Engage with other attendees. Step out of your comfort zone and into some potentially powerful conversations. Wear your brand’s logo proudly and strike up a conversation with someone who is sitting next to you in the lecture hall. It’s a great way to get your name out there and gain a new perspective.
Not ready to attend an event yet?
Don’t worry; we’ve got you covered. At VeraContent, you’ll find a team of experts ready to help you enhance your digital marketing strategy. If you’re curious about what we do, reach out and see how we can help shape your digital marketing strategy.
Contact us today to see if you qualify for a Free Content Consultation.