Alex Price was always a go-getter. At the age of 17, he built a name for himself as a freelance content creator before finishing high school. After enrolling at King’s College in London, he realized his passion lied in growing his freelancing gigs into something bigger. Soon after, Alex dropped out of university, rented a small office space and laid the foundation to build his future endeavors FINITE, 93digital and 93x.

Today on the podcast, Alex sits down with Shaheen Samavati to talk about his roles heading FINITE, a global community of B2B tech marketers, and 93x and 93digital, his London-based digital agencies specializing in the design and development of WordPress websites.

Don’t miss this interview as Alex and Shaheen discuss both the challenges and unique aspects of B2B marketing, the expansion of FINITE globally in light of COVID-19, and the reasons why WordPress is a great platform for any B2B company—even The White House.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs  

  • Recommended reading: No Forms. No Spam. No Cold Calls. by Latané Conant. “She offers a refreshing look on rethinking the whole model of account-based sales and marketing. She refers to herself as Chief Market Officer rather than Chief Marketing Officer, which is an interesting distinction between having a voice across the whole market rather than just doing marketing. Her insights and thinking are great.”
  • Productivity hack: Taking care of myself. “Practicing mindfulness sounds cliché, but it always makes me feel better. I try and exercise regularly—I’m a keen cyclist. It’s all about the basic principles of taking care of your mind and body and knowing what your limits are so you don’t run yourself down.”
  • Source of inspiration: Martin Sorrell, founder of WPP. “It’s been impressive to see him go from one one agency model into the next and all of the success he’s achieved. He’s a real pioneer in the agency services space. Also, there are lots of inspiring people in the FINITE community.”
  • Preferred Platform: Slack. “So many people and companies are already there. It’s a lot to ask people to create a whole new account to participate in something when they’re already active members on so many other platforms. We wanted to meet people where they already were. So, Slack made sense for us.”

“Did you know that whitehouse.gov is powered by WordPress? I always say that if WordPress is capable of surviving four years with Donald Trump as president without the website getting hacked, then I’m pretty sure it will be capable of being delivered securely for your business.”

Connect with Alex and Shaheen on LinkedIn.

This post was edited by Mary Kresge.

For more insights into B2B marketing:

  • Don’t miss FINITE Fest, FINITE’s upcoming free one-day virtual conference for B2B marketers featuring special guest speakers on May 13, 2021.
  • Check out FINITE’s 2020 community survey highlighting findings and outcomes surrounding B2B marketing over the last year.

To read the full transcript, click on page number 2 below.

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