As EMEA Campaign Marketing Manager for Adobe’s Experience Cloud division, Sabina Bonaiuti offers advice about content creation and campaign implementation. Above all else, she emphasizes the importance of taking your time in every phase involved in planning a campaign instead of rushing too quickly to execute. According to Sabina, in-depth SEO & media analysis, thorough market research and localization are the keys to successful campaigns.

At Adobe, Sabina leads digital marketing campaigns and one that she’s particularly proud of is Digital Trends—an annual thought leadership campaign launched in collaboration with their research agency Econsultancy. It involves creating compelling research reports on the latest industry trends for marketing and IT professionals: 2021 Digital Trends Report and Adobe 2021 Technology Trends. 

In today’s podcast episode, Sabina sits down with Shaheen Samavati to discuss how she got into marketing and what she’s learned throughout her career, having previously worked at Google, Bazaarvoice and Kuoni Global Travel. Sabina offers valuable tips for aspiring marketers, such as how to sensibly prioritize work, maintain patience and, most importantly, be bold! 

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs  

• Recommended reading: 
  • How Brands Grow: What Marketers Don’t Know by Byron Sharp
  • This is Marketing by Seth Godin
  • The 12 Powers of a Marketing Leader by Thomas Barter and Patrick Barwise
  • Atomic Habits by James Clear 
  • Think Again by Adam Grant
    
• Productivity hacks: 
  • Setting daily priorities. “I usually try to prioritize my daily work to achieve my weekly goals. What’s urgent? What’s important? What can you delegate?  And then, what are the things that I can do for the rest of the week at a slower pace?”
    
• Leading marketing publications: 
  • Marketing Week, AdWeek, Digiday, The Drum, Campaign Live.

• Favorite app: 
  • Blinkist. “They do a short version of each book you may be interested in. They give you the highlight of the book and an overview. I use it practically every day.” 
  • From Adobe: Creative Cloud, Photoshop, Lightroom.

• Recommended events: 
  • Adobe Summit (April 29, free) & Adobe Max: “Both events are free and great if you’re interested in learning about digital experiences in business or how to leverage your creativity with Adobe’s tools. So you’ll get all the juicy information about the latest marketing and creative technologies and tips.”

“You’re going to be rejected sometimes, it’s part of the journey.”

Connect with Sabina and Shaheen on LinkedIn.

This post was edited by Jamie Albert. 

For more insights into campaign marketing:

• How LinkedIn created campaigns that resonated in 2020
• Writing the playbook on paid social media campaigns
• Prioritize your campaigns – Nushrinah Sadeer, global marketing manager

To read the full transcript, click on page number 2 below.