As EMEA Campaign Marketing Manager for Adobe’s Experience Cloud division, Sabina Bonaiuti offers advice about content creation and campaign implementation. Above all else, she emphasizes the importance of taking your time in every phase involved in planning a campaign instead of rushing too quickly to execute. According to Sabina, in-depth SEO & media analysis, thorough market research and localization are the keys to successful campaigns.

At Adobe, Sabina leads digital marketing campaigns and one that she’s particularly proud of is Digital Trends—an annual thought leadership campaign launched in collaboration with their research agency Econsultancy. It involves creating compelling research reports on the latest industry trends for marketing and IT professionals: 2021 Digital Trends Report and Adobe 2021 Technology Trends

In today’s podcast episode, Sabina sits down with Shaheen Samavati to discuss how she got into marketing and what she’s learned throughout her career, having previously worked at Google, Bazaarvoice and Kuoni Global Travel. Sabina offers valuable tips for aspiring marketers, such as how to sensibly prioritize work, maintain patience and, most importantly, be bold! 

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs  

  • Favorite app: 
    • Blinkist. “They do a short version of each book you may be interested in. They give you the highlight of the book and an overview. I use it practically every day.” 
    • From Adobe: Creative Cloud, Photoshop, Lightroom.
  • Recommended events: 
    • Adobe Summit (April 29, free) & Adobe Max: “Both events are free and great if you’re interested in learning about digital experiences in business or how to leverage your creativity with Adobe’s tools. So you’ll get all the juicy information about the latest marketing and creative technologies and tips.”

“You’re going to be rejected sometimes, it’s part of the journey.”

Connect with Sabina and Shaheen on LinkedIn.

This post was edited by Jamie Albert

For more insights into campaign marketing:

To read the full transcript, click on page number 2 below.