Carlota Pico spoke with Milan-based entrepreneur and social media expert Beatrice Fossati, who has recently taken the leap to launch her own business, The Feed Group. She explained the motivation behind this venture, the importance of promoting projects with purpose, and how she uses her expertise to help drive change. Her advice for fellow entrepreneurs in marketing and social media? Face your fear, feed your passion and always follow your heart.

You can watch the full conversation in the video above or on our YouTube channel, listen to the podcast on Apple and Spotify, and read our recap below.

Key takeaways

  • Today’s freelancers are more isolated than ever, making professional networks a valuable tool for collaboration and information sharing within each industry.
  • When it comes to marketing in Europe, social media strategy, content production and international adaptation go hand in hand.
  • Fear and self-doubt affect everyone, no matter how much experience you have—but even if you take a risk and fail, it’s always worth it to pursue your passion.

One of the biggest challenges is to face your fear: the fear of the unknown, the fear of “I can’t do this” or “Who am I to do this?”

Rapid-fire recs

What’s an app or tool that you can’t live without?

ContentStudio, a content management platform that allows you to experiment with campaigns and integrate different platforms. 

Also check out: Top 10 apps for content and marketing professionals

A marketing influencer in Europe who you follow and admire?

I follow a lot of content creators who keep my imagination alive in terms of what’s possible to create online; designers like Francesco Ciccolella, for example.

A European group or event that you find really valuable?

I took part in Cannes Lions a few years ago, which connects you with agencies across the globe. And here in Italy, Talent Garden organizes events on innovation and technology, which allow you to deepen your knowledge and meet people from many different industries

Also check out: 7 online networking groups for content marketers on Facebook & LinkedIn.

Connect with Beatrice and Carlota on LinkedIn.

This post was edited by Melissa Haun, a freelance content creator based in Lisbon.

For more insights from entrepreneurs in marketing and social media on our podcast:

Artist-led creative solutions – Josh Moore, founder of Lawless Studio

The queen of content creation – Xenia Muntean, co-founder and CEO of Planable

Challenge the status quo – Steevan Glover, founder of Brewd Marketing

To see the full transcript, click on page number 2 below.