Continuing education is key to future-proofing your career in the marketing world—just ask Geoffroy de Lestrange. Business and marketing have changed quite a lot over his 20 year career. So while he studied business and got a master in management in 1998, the B2B marketing specialist recently decided to start an Executive MBA at HEC Paris.

As the International Product Marketing & Communication Director for Cornerstone OnDemand, a cloud-based people development software provider, Geoffroy was responsible for creating lead generating content in seven languages.

In today’s episode, Shaheen Samavati sits down with Geoffroy to discuss his glocal approach to marketing, the importance of recycling content, and how he’s leveraging his MBA to get a strategic view on the industry. 

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs  

  • Learning resources: Coursera. “It’s great to deepen your knowledge of areas that are not directly related to marketing, but that are certainly useful from a business perspective.”
  • Source of inspiration: Reading business dailies.“General knowledge is a key element of success for marketing professionals, particularly in order to create content that the target audience can relate to.”
  • Productivity hacks:
    • Recycling content. “When you create content, you really need to think about all the possible ways you can use it.”
    • Learning a foreign language. “It helps understand how other people think, plus it helps you to take other cultures into account.”

“Having good general knowledge is key because it helps you understand what’s happening in the world and sometimes it can also give you ideas for specific pieces of content.”

Connect with Geoffroy and Shaheen on LinkedIn.

This post was edited by Helen Hadley.

For more insights into the benefits of an MBA in marketing leadership:

The world of higher ed in 2020

Master data skills for content marketing

Overcoming imposter syndrome to become an effective leader

To see the full transcript, click on page number 2 below: