Giulia Perotta recently joined Shaheen Samavati on The Content Mix to discuss her role as regional marketing manager for EMEA and the U.S. at global telecommunications company Wildix. She shared her top tips for working from home and managing a team remotely, including organizing your day in advance and developing a strategy for remote meetings.

Giulia also shared her extensive expertise with using LinkedIn for more than just finding a job. She emphasized the importance of creating LinkedIn content that doesn’t only promote your company, but inspires your audience. She also provided plenty of tips for making the most of this platform to strengthen brand awareness, make connections and more.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs

• Sources of inspiration:
  • Marco Montemagno, a tech and communications entrepreneur. “I really like him and find him very inspiring.”
  • Philip Kotler, the “father of modern marketing.” “I’ve taken—and still am taking—a lot of inspiration from him.”

• Useful books:
  • Brand Activism: From Purpose to Action by Christian Sarkar and Philip Kotler. “It’s super inspiring; I strongly recommend it.”
  • Do Pause: You are not a To Do list by Robert Poynton. “It’s about the work-life balance and how to manage your time, and not only for remote workers. It’s helped me a lot to organize my seven days per week.”
  • Everything by Seth Godin.

• Events and groups:
  • “I recommend Web Summit, online Apple Events and Tedx events.”
  • “On LinkedIn, you can ask to join groups like Social Selling Experts, B2B Social Media, Digital Marketing Worldwide and B2B Technology Marketing Community. Here you can find a lot of useful content, and see how other companies all over the world are managing projects, campaigns, products and services.”
  • “I also suggest following inspiring companies’ social media pages; I follow LinkedIn, Microsoft, Apple, Airbnb and TripAdvisor, for example.”

The fact is that LinkedIn really loves high-quality content; as always, content is king. So my suggestion is to share inspiring content, not only promotional content about your company, because that’s boring and it won’t work in the future.

For even more insights, check out Giulia’s blog posts about LinkedIn, social selling and personal branding.

Connect with Giulia and Shaheen on LinkedIn.

This post was edited by Melissa Haun.

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To see the full transcript, click on page number 2 below. 

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