Here is a transcript generated by Otter.ai of The Content Mix podcast interview with VeraContent’s Shaheen Samavati and Harriet Patience-Davies, on the importance of storytelling in marketing:
Shaheen Samavati 0:00
Welcome to The Content Mix podcast, where we publish interviews with content marketing experts across Europe every week. We record many of our interviews live and simultaneously broadcast them across VeraContent’s social media channels. Join The Content Mix newsletter or follow VeraContent on social media to find out about our next live session so we can answer your questions on air. Today’s episode is a replay of a live broadcast. We hope you enjoy it.
Hi everyone, I’m Shaheen from The Content Mix and I’m excited to be hosting another live edition of our interview series with content marketing experts across Europe. Today I’m joined by Harriet Patience-Davies, storytelling coach and co-founder at Patience-Davies Consulting. Before starting her own agency. Last year, she worked in a variety of marketing and media roles and spent five years at Accenture, including a year as the UK storytelling coach there. Thanks so much for joining us, Harriet.
Harriet Patience-Davies 0:26
Thanks for having me.
Shaheen Samavati 0:28
So I just want to remind everyone that this is an interactive session, and you can bring up your questions and comments at any time so and we can bring them up on the screen while we answer them or address your comments. So feel free to comment at any points throughout the live session. It’s going to be half an hour, so better if you ask your questions sooner, so we have time to get to them. But to get started, I’ll start asking the questions. So Harriet, can you tell us about yourself and how you became a specialist in storytelling?
Harriet Patience-Davies 0:59
Well, it’s a it’s a little bit of a strange story. When I was at university, I got the opportunity to take an exchange out to America. And actually, I elected to do a course on screenwriting when I was there, which absolutely gave me the screenwriting bug. I’d always been a kid who wanted to grow up and be an author. But then I realized I wanted to grow up and be a screenwriter. Unfortunately, life was not going to be quite that simple. So when I got back to the UK, I signed up to do a master’s in screenwriting, which I loved, but never quite managed to get it off the ground. Because I was living in London at the time, I had to take some temporary jobs. And my first proper job was as a marketing assistant for higher education publishing in London. And I found that I didn’t have to be writing screenplays or novels to be enjoying my work. And so I spent about five years doing marketing and moving around different places. And I became specialized in being a digital marketer, and digital communicator, and eventually a digital product manager. And that took me to Accenture. Now Accenture occasionally have arguments where they say that we should be bringing 100% of ourselves to work. And I had all of these creative skills that I was keeping purely from my personal life. You know, I wasn’t writing novels for the company, obviously. But when Accenture started to focus on getting all of the staff trained up on design thinking about three or four years ago, my writing skills and my storytelling skills really came to the fore, because suddenly, it was something which was going to help me and help my clients. In my last year of Accenture, I got the opportunity to take on a role as the UK storytelling coach working with people across the UK and Ireland, and helping them improve their storytelling skills. But when I say storytelling skills, what I mean in a business context is presentation skills…is communication skills. It’s sometimes even called executive presence or leadership skills, because these are the skills that we expect our leaders to have. And so while we use the term storytelling, and I happily use the term storytelling, because I’m a great fan of it, what it really is, it’s just about helping people put their best selves forward when they’re presenting, talking on stage talking in meetings, any circumstance where they might need to be speaking in public, really.
Shaheen Samavati 3:16
Okay, excellent. Well, can you tell us like what exactly a storytelling coach does?
Harriet Patience-Davies 3:22
So what we do at Patience-Davies Consulting, is that we offer storytelling training. We have two courses, Introduction to Storytelling and Storytelling for Business. Both of these courses explain what a story is, how to tell a story, when to tell a story. We have sections on delivery techniques—whether you should be using props, do you need PowerPoints? How do you use your voice? How do you use your body language? Lots and lots of stuff. In addition to that, we also run monthly webinars where we deep dive into specific topics—areas we’ve done so far, how to overcome stage fright, how to use your voice, virtual presentation skills, and we have a whole section on how you want to have good lighting, good audio and make sure what’s in the background is appropriate for work. But my favorite part of what we do is the opportunity to work with people on a one-on-one basis to help them work towards a particular goal. So sometimes people come to us because they’ve got a conference speech coming up, or because maybe they want to do a TED talk, or they’re supposed to be presenting at some point, and they are nervous. And so we help them refine their content. We help them practice. We give them feedback. We really help them develop their skills, and it’s absolutely wonderful watching people who generally have quite high anxiety about speaking about talking and presenting themselves, really build that confidence and become brilliant speakers on stage. It’s just so much fun.
Shaheen Samavati 4:52
Very cool. So what mistakes do you see people make when it comes to storytelling?
Harriet Patience-Davies 4:58
Everybody talks too fast. Everybody talks too fast. And it is people become enthusiastic and they talk too fast and they start waving their arms about and it can be very difficult because the speed at which we should be talking—I’m even talking a little bit too fast now so let me try and do that again. The speed at which we should be talking should always feel a little bit slower than you’re actually comfortable and so one of the best tips one of the first tips I give to anybody when they’re going to be speaking is if you know what you’re going to say, slow down. We as human beings we like to take information in at quite a slow pace and if we’re talking too quickly our audience might be thinking about point one when we’re already talking about point three which means that they’ve entirely missed point two and they’rer probably not going to understand point three very well either because they’re still thinking about point one because we’re talking too fast. So that’s my first piece of advice for anybody is slow down.
Shaheen Samavati 6:01
Yeah I really struggle with that, not only on the podcast but even worse when it comes to public speaking because obviously the nerves come when you’re in front of people. Any tips on like how to actually do that if you’re the kind of person whose nervous habit is to just speed up your speech and maybe your brain is faster than… yeah!
Harriet Patience-Davies 6:25
Believe me, Shaheen, I am entirely with you and I get there myself. I become enthusiastic and suddenly I’m talking faster than a cartoon character. One of the ways to really slow yourself down is to really focus on your breathing. So if you’re taking deep breaths and you’re sitting with your shoulders back—through a virtual call, of course—I mean, you want to be standing up if you’re actually physically in the room with people, but for a virtual call you want to be sitting with your shoulders back and you want to be able to take in full deep breaths—fill up those lungs with oxygen! So if you’re breathing slowly, it automatically makes you speak more slowly because when you’re breathing quickly you start speaking more quickly. So if you do feel that you are breathing that you are speaking too quickly, just pause and take a breath and then keep going.
Shaheen Samavati 7:15
Okay, yeah that makes a lot of sense. I’ll have to give it a try. So would you say is there a set structure for good storytelling?
Harriet Patience-Davies 7:25
I actually teach a structure which I call the four cons structure which if you listen to what the four cons are you may notice that one of them is in fact one calm, but it makes it slightly less easy to remember if it’s the three cons and the one calm. So the four cons structure works on the basis of context-complication-consequence. So when you’re telling a story in a work based context, when you’re telling a story in a meeting or to a colleague, or to a client—this is not going to be a big long story, this is not going to be Lord of The Rings. This is not going to be War and Peace. It’s important to be able to get to the point of your story quickly because most people won’t listen to you for more than about 90 seconds. So I use a structure context-complication-consequence. Context—where are we at the beginning of the story? Who’s our main character? What’s going on? So for example, the context might be “Oh I’m telling you a story about my first job. I was 19 years old and working in the chippy. That’s a really clear context. You know that the main character is me, you know the main character is me when I was younger, and I’ve given you a physical location of where I was working that you may be able to picture. Then I’m going to tell you about the complication. I was 19 years old and I was working in a chippy and oh I did not like that job. Every day that I was there and I would leave I was just…there was so much grease on my skin. I hated it so much! But then what’s the consequence? What happened as a result of this complication? As a result of this complication I basically resigned from that job—I quit that job but not before actually developing massive eczema all over my face and having to deal with it. It’s not actually the best story to be telling in this particular context but it does actually break it down into context-complication-consequence. And the reason why you tell that story is the conclusion—what is the lesson you want to learn? The lesson I want to learn is that I never will work in a chippy again. I never want to be working in a job in an environment where I’m physically uncomfortable. Now, obviously, when you’re telling a story in a work context, when you’re telling a story in a meeting trying to win somebody over with your argument, you want to start with the conclusion. What’s the lesson and the model that you want your audience to take from this? Then find a story that has that conclusion. So if the story is about how you work really hard—what’s the story about you working really hard? It can be a personal story. It could be a story about you running a marathon or a story about you climbing a mountain. Is it a story about you working all weekend and delivering something on time? If the conclusion you want the audience, your audience or your listeners to draw, is that you have a lot of experience in this area and they can trust you—what’s the story you can tell that shows that you have a lot of experience in this area and they can trust you? Is it in this job? Is it your last project? What can you draw upon? So if you start with the conclusion, you can then find a story from your personal experience that backs up that conclusion. So context- complication-consequence, all wrapped in the conclusion, which is the real message that you want your audience to hear.
Shaheen Samavati 10:35
Okay, yeah, those are great tips. And yeah, it’s so important when you only have such a short time to speak, and like you said, to be organized right in the way that you tell your story. I wanted to just remind those who are watching live that you can—if you’ve just joined now, and you maybe didn’t hear me before—but this is a interactive session. So if you leave any comments or questions in the comment section on Facebook or YouTube, I can bring those up on the screen, and we can answer them. But meanwhile, I’ll keep asking questions. So and I saw you had said that great storytellers aren’t always born but can be made. What tips would you give for those striving to become great storytellers—and public speakers?
Harriet Patience-Davies 11:21
Absolutely, absolutely. I think that there’s an assumption we all have that if somebody is good at storytelling, they are just a good storyteller. Maybe they’re really charismatic, or they’ve been telling stories since they were able to speak. And really being a good storyteller is all about technique. It’s all about being able to tell your stories in a way that the audience find engaging. It’s all about being able to use your voice to tell your stories so that people can hear them and people can understand you. And it’s about demonstrating confident body language that shows you and shows the message and the meaning that you want to put across. All of those things, structuring your content, using your voice and mastering your body language—all of those things are just practical techniques that anybody can learn. I’ve worked with people who’ve had incredible amounts of anxiety, and you start to find the techniques that work for you, work for that individual, because not everybody is going to benefit from exactly the same approach. But a lot of people will be able to improve their storytelling by speaking slower, mastering their breathing, mastering eye contact to make sure they’re looking at their audience and making sure the content they tell is well structured, and really sensible and clear for the audience so they understand it. Because that’s the point, right? We want our audience to understand us.
Shaheen Samavati 12:42
Absolutely. And so how do you help your clients find their their unique voice?
Harriet Patience-Davies 12:51
One of my pieces of advice that I often give to people is I ask if they have kids, or if they have nieces or nephews, or little brothers or sisters—do they have small children in their life anywhere? A lot of people seem to have developed this kind of work persona, which is generally a bit less charismatic, a bit less fun to listen to than their home persona. So one of the bits of homework that I often give people I’m coaching is, do you have the opportunity to go and read a child a bedtime story, and really read that bedtime story, you know, get into it—do the voices, build the dramatic pauses, and kind of have some real fun in telling a bedtime story. Julia Donaldson books are brilliant for this, and A. A. Milne—all of the rhyming, you can have some real fun with your voice when you’re rhyming. And then come back to the speech that you want to do—hopefully, after the child is in bed—you know, don’t read them “The Gruffalo” and then read them “10 Reasons to Buy my Product!”—that that won’t work. But come back to the speech that you want to deliver, and then try and deliver it in the same way as you spoke to that child, as you read that story to that child. And you’ll find that you’re a lot more animated and a lot more engaging, and your voice is just a lot better able to deliver the message.
Shaheen Samavati 14:12
So we have a couple of questions here. So first, first of all, Mar asks: “Is there a great storyteller who inspires you?
Harriet Patience-Davies 14:23
Oh, well, I will admit, I have a few. In terms of writers that I love, I’m a big fan of Neil Gaiman, who, of course has written comic books and novels and TV shows and films, and so you know that he is a very versatile writer, and he’s very well established. And he did a brilliant speech a few years ago called “The Make Good Art Speech,” which is all about how we need to embrace our passions and make sure that we’re doing something that we like—even if maybe it’s not what’s paying the bills—we should still have something in our life which enables our creativity. So, gotta love Neil Gaiman for that. But in terms of a business storyteller, Adam Grant. Adam Grant has a podcast Work Life and his books “Think Again” and I think it’s “Plan B.” He’s, one of these guys who manages to talk about topics, which, you know, they don’t sound like they would be that interesting. And yet he always is able to find engaging stories engaging interviewers. Adam Grant is a brilliant business storyteller.
Shaheen Samavati 15:31
Yeah, those are great ones. Thanks for sharing. And let’s see, the other question we have is from Daphne asking: “Would you recommend taking acting improv classes or some sort of performance training to help become a better speaker or storyteller?”
Harriet Patience-Davies 15:46
Absolutely, because there are so many hints and tips that come from actors and from broadcast journalists that you can get out of courses like that. I mean, you can come to one of my courses and there’ll be full of hints and tips—but especially if you have the opportunity to do—well, when COVID is over—if you have the opportunity to do a class face-to-face in your local area, improv classes, acting classes, these can be really good at helping you build your confidence, build and understanding body language on stage, because so many people are just so nervous about things like, “Where do I put my hands? If I’m talking on stage, where do I put my hands? Do I put them in my pockets? Do I wrap them across my front? Should I have one in the air? What’s going on?” And you get so focused on things like “Where do I put my hands?” that you forget about delivering your message and delivering your speech. So going to classes can really, really help with that.
Shaheen Samavati 16:39
Very cool. Well, we have a few more questions from the audience. But I wanted to make sure we just have time that I wanted to ask you for some of your resources for those who are storytellers.
Harriet Patience-Davies 16:51
So in terms of content creation, there is a book called, “Made to Stick” by Chip and Dan Heath, and it’s a really interesting little book which is all about how stories become sticky, and using stories to deliver messages. And it’s got some great examples and exercises and studies in it that they did. So “Made to Stick” by Chip and Dan Heath is a great book that everybody should read. Now, in terms of more practical things, like how should I stand on stage? How should I talk? The book by the TED CEO—I’ve just forgotten his name—
Shaheen Samavati 17:30
Chris Anderson, no?
Harriet Patience-Davies 17:32
Chris Anderson, yes! Chris Anderson, “TED Talks.” I’ve got it on the shelf right there.
Shaheen Samavati 17:37
I’ve actually read that one. It’s really good.
Harriet Patience-Davies 17:39
Really good! Lots of practical advice in that. I really like that. And Carmine Gallo’s, “Talk like TED.” Now, you might think I don’t really need to learn from TED Talks—I’m never going to be standing on auditorium stage talking about genetics for 18 minutes. But TED talks are a really great way of seeing how presentation techniques, like other people, using presentation techniques and seeing how well they can do it. So there’s an awful lot that we can learn from TED. I’m a big, big fan of TED.
Shaheen Samavati 18:09
Yeah, absolutely. I read that one, the official one the TED Talks book from Chris Anderson, in preparation for a talk that I had to give, and it definitely made me think about—it really focused more on the storytelling aspect than on the actual, like, presentation tips, I would say. Like it was really about having something to say, right?
Harriet Patience-Davies 18:28
Yes, he did a lot about the structure in there, and then kind of pulling it all together. I mean, you can also come and follow me over on Patience-Davies.com and we publish a weekly blog with lots of articles with advice and practical tips and guidance. So you know, you can always come get some stuff directly from me, if you like!
Shaheen Samavati 18:43
Yeah, absolutely! For sure. Let’s see, okay. What other questions have we not answered yet? Let’s see from Kyle: “Are there any companies that do a great job at storytelling that you follow or recommend?”
Harriet Patience-Davies 18:59
I’m actually really loving Tony’s Chocolonely at the moment. I follow…I don’t follow too many companies on LinkedIn. I tend to follow companies on LinkedIn that I would like to work for, so there’s past aspirations and dreams and different companies you’d want to see. But I was really impressed with Tony’s Chocolonely recently. And they do slavery-free chocolate. It’s very tasty. It’s not cheap, but it’s very tasty. And I’m a big fan of their chocolate and they have—
Shaheen Samavati 19:27
—It’s from the Netherlands, no?
Harriet Patience-Davies 19:28
It is, it is! It’s from the Netherlands. A friend of mine introduced me to it when I was visiting Amsterdam a couple of years ago. And then luckily, about three months later, they started selling it in the UK, so I was very happy.
Shaheen Samavati 19:42
Nice!
Harriet Patience-Davies 19:43
But they had a recent circumstance where they are trying to ensure that all of their chocolate suppliers, everything in their supply chain is slavery-free. And by doing this, they’re actually working with a lot of the established growers and trying to force basically better behavior on some of the established supply chain for chocolate. So they’re doing it in a way, which is not just impacting their chocolate, but it’s potentially impacting other companies chocolate. And the story they told around that was so well done. If you follow Tony’s Chocolonely on LinkedIn, they’ve got some great stuff. And so I do think they do a really good job with storytelling and with explaining things that are not necessarily, you know, there’s some complicated things there about supply chains, and local politics and child labor and stuff that we all should know. But it’s quite complicated. And they always managed to explain it in a really simple way. I’m really impressed with them.
Shaheen Samavati 20:44
Yeah, that’s a great example. And then someone was asking—this anonymous user—wants to know: “Do you practice in the mirror or record yourself to see if you’re being expressive enough?” I guess is the question, and then there’s a comment about what you previously said about bedtime stories.
Harriet Patience-Davies 21:05
I do both. So if I’ve got something coming up, I will be practicing in the mirror. And I will be practicing when I’ve set up a phone or camera to record me. Because when I’m practicing in the mirror, I’m never really seeing myself in the same way that an audience sees me. I’m still hearing my own voice inside my head rather than hearing it over the speakers. So practicing in the mirror can sometimes encourage me to speed up, because I understand it, so obviously, everybody will. And as I’ve said, slowing down as a key skill. What’s really interesting is a storytelling coach, I know out of the states, a chap called Robin Dunn, he advised me once that there are two places that everybody should practice of speech when they’ve got one coming up. You should practice somewhere where you feel vulnerable and somewhere when you feel powerful. And so if you can give your speech somewhere where you feel vulnerable, and somewhere where you feel powerful, you can do it for all of the different levels of emotion in between these two things. So he recommended practicing your speech in the shower, when you’re naked, when there’s no mirror when there’s no PowerPoint slides. And if you can do your speech in the shower, then, you know, you can do your speech on stage. And the other place he recommended practicing to do speech was when driving, but I personally don’t drive. So driving for me is not a powerful activity at all. But cooking and baking sometimes is, when I’ve got…when I’m baking and everything is going well, and you know, the dough is rising. So yeah, before it might actually go terribly wrong! But I generally feel quite powerful when things are going well, when I’m cooking or when I’m baking, so practicing then can really help as well. So yes, you should definitely record yourself, and then practice in all of these different places, and record yourself afterwards and see what the differences that it makes. There is such a thing as being too expressive, but you have to be very expressive to be too expressive.
Shaheen Samavati 23:07
Yeah. I had a question about just like, sometimes maybe if you’ve been asked to give a talk somewhere, and then you have to choose the topic. Do you have any advice for just like choosing a topic with a hook that’s really going to like get people’s interest? How do you come up with something really unique?
Harriet Patience-Davies 23:29
So I would want to have done the research. If I’m not talking about storytelling, and I’m often not talking about storytelling, what I like to look for is a killer statistic. Because when you are doing a short speech, you want something which gets the audience’s attention. And a killer statistic from the start, is is a way of really grabbing your audience’s attention. There is a TED talk that Jamie Oliver the chef did. And he stood on stage and he said at TED, “In the next 18 minutes while we have our chat, four Americans who are alive, will be dead, because of the food that they eat.” And like, “Wham!”—that is a killer stat. That is something that’s gonna make me sit up and go, “They’re going to be dead!? Four people are going to be dead!?” And so having, ideally not always that people will be dying while you’re doing a speech, but having a killer stat that really gets the audience’s attention. I find that sometimes pulls me in the direction of the of the speech I’m going to give, the story that I’m going to tell, especially when you’re at a conference and it might already have a theme and you want to make sure that your presentation ties into the theme. You want to find the area that you feel the most passionate about. And then do the research and look for that killer stat because your passion and a passionate delivery is really engaging to an audience. And a killer stat will get their attention from the start. And there are other hooks you can use—it doesn’t just have to be a killer stat. But if you can find the killer stat, that’s really good.
Shaheen Samavati 25:09
Yeah, I totally agree. So, well, we had a couple of other questions. Let me go to this one… just like any “no no’s” or things to watch out for?
Harriet Patience-Davies 25:21
I would advise not lying is a, it’s a big one for me. Noy lying. Exaggerating is fine. Editing the story that you’re telling to leave out in details that aren’t important, also fine. Actively lying—oh, you can get caught. And if there is somebody in the audience that knows that you’re lying, you have just lost all credibility with them.
Shaheen Samavati 25:48
And is this something that happens very often, you think?
Harriet Patience-Davies 25:52
I think that sometimes people like to massage truth in a way to make it more palatable. And it can be really tempting to just make up a story. But if you’re going to make up a story and do something entirely fictional, then credit is as such, you know. “I was wondering what would happen if we did this? It occurred to me that I’ve never heard a story about such and such, so let’s tell a story about such and such…” So, so own, that it’s not factual own, that it’s not real. And you can still tell that story, you can still tell an aspirational story. “In five years time you’ve walked into your new office, and it’s just been built, and it’s a completely green building. What’s the first thing you notice? Oh, what’s the first thing I notice about my new green office?” And it gets you thinking. That’s not a lie. That’s a thought experiment. They’re kind of saying, “Oh, well, you know, there was that time when I was fighting in World War I in trench warfare,” and everyone’s like, “But you are clearly not 120, so that’s not true!” And you just lose your audience. So I would avoid lying if at all possible.
Shaheen Samavati 26:59
Yeah, absolutely. That’s a great, great tip. We have this question from Gildas: “Do you have tips for talking about a subject you’re not quite a master of?”
Harriet Patience-Davies 27:11
Well, my first tip for that would be to find a master on that subject to brief you before you go to talk about it as much as possible. If it’s a subject that you really are genuinely not a master of, but you have to present on—perhaps you’re representing a more technical team in a meeting, then again, you can own the fact that “I am here talking about this technical team, but the real experts, they sit over there. And if you guys have technical questions, if I can’t answer them straight away, I’m going to have to come back to you.” So a little bit of authenticity and a little bit of vulnerability, know you, saying, “I’m acknowledging that I’m not a master of this, but I am potentially intermediate. So there are some things I can answer you on. But there are some things where I’m going to have to go and get the actual expert.” So yeah, that isn’t to say that you should disparage or put yourself down. Interestingly, self-deprecating jokes work better for men than for women. Surveys of audiences, when a male speaker gives a self-deprecating joke, it is seen as then being relatable, and easy to get on with and funny. Whereas when a female speaker makes a self-deprecating joke, it is not always seen so positively. So be wary of standing up there and going, “I’m giving a speech, but I know nothing about this.” Don’t do that! Say: “I am going to give this speech. I’m looking forward to hearing your questions. There may be some I have to refer back to my team,” is a slightly nicer way of acknowledging that you’re not necessarily the most knowledgeable person on the subject.
Shaheen Samavati 28:45
Yeah. Being honest. But also not questioning yourself either.
Harriet Patience-Davies 28:50
Yeah.
Shaheen Samavati 28:54
Well, so we’re reaching the end of the interview. So I just wanted to ask if you have any, any final takeaways or parting advice for our audience?
Harriet Patience-Davies 29:04
One of the things I would say is, even though we are a year into everybody working from home right now, there’s still an awful lot of people I see who are presenting on camera with a window directly behind them, and they’re like a silhouette and you can’t make any details out of their face, or they’re presenting on camera and in fact, the webcam is over is here, but the screen is over here, so all you’re doing is seeing the side of their face, which is not particularly engaging. At this point in this lockdown we all should have definitely made sure that we have good lighting, that our webcams are at eye height that people can hear us. And honestly the gear to do this, if you don’t already have it is remarkably cheap. My laptop right now is sitting on top of eight cookbooks. You don’t need to buy an expensive riser—you can just go raid your cookbooks or your encyclopedias from a shelf. I have a ring light which costs 30 pounds and my microphone costs a little bit more than that, but you can get a good gaming microphone for about 30 or 40 pounds—40 or 50 euros. So if you have the ability to invest in the kit that will make sure that you are actually doing virtual presentations as well as you can, then I really would recommend that you do. That’s a big, big plus for me is being able to see people’s faces and engage with them properly over the internet.
Shaheen Samavati 30:23
Yeah, absolutely. Those are great tips. And for for those who’d like to get in touch with you or learn more about Patience-Davies Consulting, what’s the best way?
Harriet Patience-Davies 30:33
Absolutely. You can come to www.patiencedavies.com—that’s P-a-t-i-e-n-c-e-D-a-v-i-e-s.com Or you can find me on LinkedIn. It’s a pretty distinctive name. I am the only Harriet Patience-Davies on there. Come find me and you can find all of my resources from there as well.
Shaheen Samavati 30:52
Great, yeah, I’ll go ahead and put the website in the comments. Okay. Yeah, I got it right, I’ll stick that in. And, yeah, and then of course, we will be writing up a summary of this interview afterwards with all the links as well so you can all find it there soon when we publish on our podcast. So well, thank you so much, Harriet, for taking the time to join us on this live Q&A.
Harriet Patience-Davies 31:17
This has been lots of fun. Thanks for having me, Shaheen.
Shaheen Samavati 31:19
Yeah, it’s been great learning from you today and learning about how we can all improve our storytelling techniques. So I just wanted to also say thank you to everyone who is participated and listened in. For more perspectives on content marketing in Europe, make sure to tune in to our podcast where we publish a lot of these kinds of interviews. And also keep tuning in—as you probably noticed, for those of you in our Facebook group, and following us on YouTube, we’re doing more and more live interviews as well. So keep looking out for those. And we’ll be repurposing parts of this interview for the podcast. So make sure to watch out for that, along with the blog post with takeaways from the conversation. And thanks again so much to everyone and especially those who asked some very nice questions during the interview. And thanks again to Harriet for sharing your insights and advice! Alright, bye!
Harriet Patience-Davies 32:10
Bye!
Transcribed by https://otter.ai