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Read the full article we adapted from German into English, French, Spanish and Italian for Visable >>
What we did:
We provide content creation and localization services to our client Visable, with the goal of optimizing their blogs, including: Visable 360, Inside Business (wlw) and EUROPAGES.
We normally receive articles in German that have to be localized into their four main European languages: English, French, Italian and Spanish. The tricky part is that the original articles are usually very oriented to a German audience, with references to institutions, figures, statistics, etc., that are only relevant in Germany.
We therefore need to rewrite large parts of the articles to make them appealing to the new target audiences. This requires a lot of research, time and market knowledge.