The best AI tools for content creation help marketing teams brainstorm, write and publish faster. They don’t replace the creative process, but they streamline workflows and save time and budget.
Different AI tools serve different needs. Some focus on idea generation, others on translation, editing or collaboration. For global teams juggling multiple markets and languages, the right tool should adapt to your brand voice and support cross-border collaboration.
Beyond features and price, the best AI tools are flexible, reliable and easy to integrate into your existing workflow. Keep reading to explore the AI boom, how to use these tools effectively and our top picks for content creation.
Why global teams are turning to AI content creation
Since ChatGPT’s public release in 2022, AI has quickly become part of marketing workflows. In a 2025 report, 93% of marketers said their tools added AI features, and 85% plan to increase usage over the next 2–3 years.
AI content creation leads the way: 85% of marketers already use AI for it, compared to just 35% for social media management and 31% for SEO. Teams cite productivity gains, scalable output and lower costs. 60% say AI content performs as well as human-created copy.
So why is AI spreading so quickly in content creation, compared to other areas of marketing? Teams have reported increased productivity, scaled content output and cost reduction. About 60% of respondents say that AI content performs at least as well as human-generated content.
“Ultimately, AI is becoming huge in content creation because it’s cheaper than a human writer and can pump out a huge amount of content in a short time.”
– Naomi Bleackly, Editorial Account Manager and AI Specialist at VeraContent
The problem is that speed often comes at the expense of quality. AI writing can feel generic, repetitive or inaccurate. Common giveaways include the overuse of formulaic transitions, a lack of detail or emotion and even hallucinated information. Heavy reliance on AI can dilute your brand voice, alienate audiences and raise data protection concerns.
Audiences are noticing, too. In a 2025 survey, 82% of US respondents said they can often tell when content is AI-generated, and 40% said their opinion of a brand would worsen if they knew it relied on AI for published content.
So what’s the fix? AI is most effective as a support tool for tasks like brainstorming, research, editing and data analysis, not as a replacement for human creativity. The key is balance:
- Always involve a human editor to ensure accuracy, originality and brand alignment
- Use AI for efficiency, like generating first drafts or reformatting content
- Avoid AI for sensitive or high-stakes content, where trust and nuance matter most
“A human should ALWAYS be involved in the content creation process for anything you put out, especially if it’s representing your brand. For things like short-term copy, find a balance between how much time you spend rewriting prompts versus how long it would take to just write it yourself. You may want to skip it for sensitive or high-stakes content, too.”
– Naomi Bleackly, Editorial Account Manager and AI Specialist at VeraContent
See also: AI translation and dubbing tools: Will they replace humans?
What to look for in AI content creation software
Now that we know how to use AI for content creation properly, it’s time to choose the right tool for your needs. While we have our top picks in the next section, here are some criteria you should consider when choosing from the hundreds, if not thousands, of AI tools out there.
Accuracy and reliability
Accuracy matters more than flashy features. Any tool you choose should provide verifiable information and sources when needed, and ideally should let you check or trace references. They should also be trained on current and regularly updated data.
If a tool can’t do the above, you may risk spreading misinformation. You should still expect to fact-check everything you’ve found through AI, however. Even the best AI tools can hallucinate.
To check reliability, test tools with the same prompt multiple times. Reliable ones should produce outputs with consistent quality and style, even if exact phrasing varies.
See also: AI content analysis: Tools to measure marketing performance
Output quality and customization
Choose tools that let you customize outputs to match your goals, brand voice and style. You should be able to adjust format, structure, level of detail and complexity, and decide which references, examples, keywords or perspectives to include or exclude. This helps you avoid generic, cookie-cutter text.
The more consistently you use a high-quality tool, the better it learns your tone of voice and style. Even without perfect prompting skills, steady use in your brand’s style will lead to outputs that feel more authentic and aligned.
It’s also worth checking if a tool lets you store and manage prompt libraries for reuse. If not, create an internal library of prompts and processes to keep outputs consistent across your team.
Ease of use and workflow integration
Modifying your team’s workflow typically involves an adjustment period and learning curve, so any tools you use should be intuitive and integrate seamlessly into your team’s current content production process.
For example, if your process is heavily collaborative, you’ll want software that works with your project management software or communication platform.
See also: Best translation management software to manage your workflow
Paid plans and speed
While many AI tools offer free features, the most powerful ones are typically reserved for premium plans. If you really want to lean into AI, paid tools can offer faster outputs and more advanced features, which can be especially helpful if you have high content demands.
Download our free AI content toolkit to discover the best prompts, workflows and tools for scaling content across global markets.
4 best AI tools for content creation: 2025 roundup
Here are some of the best AI tools for content creation that global teams rely on, each with unique strengths depending on your needs.
See also: Generating quality global content at scale using AI tools
1. ChatGPT
ChatGPT needs no introduction, and there’s a high likelihood that you’re already using it in some way. Nonetheless, it remains one of the most powerful AI tools for content creation out there. It’s great for blog outlines, idea generation and research.
“It’s the most flexible tool I’ve used. I can go from idea generation to full draft in one session, and it adapts well when I refine prompts.”
– Naomi Bleackly, Editorial Account Manager and AI Specialist at VeraContent
You can even create custom GPTs to more quickly adapt to your brand voice, style and needs, though this can take some time. The free version is already pretty extensive if you just want to try it out, and it’s pretty intuitive for most people to use right out of the box.
Pricing:
- ChatGPT Free: $0
- ChatGPT Plus (individual user): $20/month
- ChatGPT Pro (individual user): $200/month
- ChatGPT Team: $25/user/month if billed annually, $30/user/month if billed monthly
- ChatGPT Enterprise: Custom pricing
Watch our live demo for using ChatGPT to create landing pages:
2. Grammarly
Grammarly is a browser extension and app that both corrects grammar and syntax errors and helps your writing maintain style and tone consistency. If you have multiple writers creating your content, Grammarly can help ensure output seamlessness.
The extension allows you to select any text you’ve written, from emails to graphics copy and offers tone and clarity suggestions, paragraph rewrites and content suggestions based on the text’s intended audience and goals. Plus, it integrates with frequently-used apps like Google Drive and Microsoft 365, allowing you to do things like search for attachments without switching screens.
If you get a Teams or Enterprise plan, Grammarly offers powerful collaboration tools, including the ability to upload entire style guides, customize brand voice parameters and create a knowledge database that quickly explains team jargon, acronyms and industry information to all team members when they hover over key words.
Pricing:
- Free: $0
- Pro: $30/user/month if billed monthly, $20/user/month if billed quarterly, $12/user/month if billed annually, up to 149 seats
3. Canva
For visual content creation, Canva’s powerful AI tools can help you quickly turn ideas into anything. It can generate logos, print and digital advertisements, images, videos, product markups and more. You can generate 500 images, 150 designs and 50 videos per month, per person.
Global teams operating in a variety of languages also love pro AI language features like Magic Translate. It lets you translate text in your designs into over 100 different languages. Since you translate within the design page, you can easily make needed adjustments without having to switch between apps.
Plus, it can make real-time layout changes while you’re translating. If you’re translating an LTR language (like English) to an RTL language (like Arabic), for example, Canva AI automatically adjusts the design to maintain consistency.
Pricing:
- Free: $0
- Canva Pro (individual): $110/year
- Canva Teams: $90/year/person, minimum three people
- Canva Enterprise: custom pricing
4. Jasper
Jasper is an AI-powered workspace designed specifically for marketers. It can help generate all kinds of content, from a brief to an entire social media campaign. You can train it to match your brand’s tone, style and messaging, and if you’re an enterprise user, you can embed it directly with your brand knowledge and style guides.
The workspace’s greatest advantage is its suite of tools. For example, Canvas offers collaborative planning and creation, Studio lets you create custom workflows, and Jasper IQ is a context hub that helps you maintain quality and authenticity.
Plus, its template suite can save you on having to fine-tune your own prompts, while still giving you high-quality outputs. You can also edit them with your brand’s specific needs and save them natively as custom recipes.
Pricing:
- Pro: $59/month/seat
- Business: custom pricing
See also: 25 AI marketing tools to transform your workflow right now
Are you using the best AI tools for your content creation workflow?
AI is now a core part of how marketing teams work, helping them scale content production and streamline workflows. Many tools still offer free features or trials, so it’s worth testing them to see where they add the most value.
Start small. Use AI for brainstorming, first drafts or repurposing existing content, and track when it saves time versus when it slows you down.
No matter how advanced these tools get, AI should never replace human oversight. Use it to handle repetitive work and free up time for strategy, creativity and maintaining your brand’s voice across markets.
Book a call with our team to see if you qualify for a Free Content Consultation. We’ll help you find the right balance of AI and human insight for your global marketing.