If you want your content to reach the right audience, SEO alone isn’t enough. Search engine optimization is only effective when it’s incorporated into great content that’s displayed on a great website. That’s why collaboration among SEO teams, content writers and web developers is essential to successful content marketing.

According to Jake Peterson, content and SEO specialist at Atiba, there’s been a rise in the number of SEO specialists in recent months, and one of the biggest mistakes they make is misunderstanding how it’s tied to other areas of content marketing. Oftentimes, SEO specialists solely focus on searching for optimal keywords—but Jake stresses there’s much more to it than that. 

Atiba is a US-based company which provides solutions for managed services, web design, software development and IT consulting companies. In his role, Jake focuses on the backend of SEO optimization and has to stay up to date on the constantly evolving industry—even the smallest change can make a great impact on his day-to-day work. 

In today’s episode, Jake talks with Kyler Canastra about his journey in the field and the important role that ongoing learning plays in his job. The interview also dives into the world of remote work and the challenges it can present when you have clients all over the globe.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs  

  • Learning resources: The Search Engine Journal. “It’s probably the best place to find SEO and marketing news. They have helpful articles, but I like it as they highlight news like Google Search Console rolling out an update or new feature. And they also have a lot of webinars to sign up with industry experts. They even have a podcast called The Search Engine Journal Show.”
  • Tools: PageSpeed by Google. “It’s a Google tool which allows you to measure which of your pages are doing well and which are doing poorly in the Core Web Vitals metrics. Content writers—no matter what they write—are trying to get their work shown to people. And you could write the best thing in the world, but if you do it on the slowest website that has images flying and shifting everywhere, no one’s ever going to read what you want. I think that’s really the important part that ties SEO content and developers together is being on the same page and working towards the same thing—especially if you want the same results in the end.”
  • Productivity hack: Getting up and moving around. “Remembering to get up and walk around or eat lunch is important. So many days go by and I realize, ‘Oh, my gosh, I’ve been sitting in this chair for four hours…’ and I haven’t had water or lunch. And I felt like if you keep yourself healthy, you’re going to be able to focus more. So I make it a priority to at least do one hour of exercise every day, get up and walk around every five minutes, or walk around for five minutes every hour.”

“Content writers want their content to be seen and displayed correctly. That’s why there’s always a delicate balance between your content and your web developers— there has to be communication between both sides. I always encourage people to learn a lot about SEO, because I feel like you dip into both of those sides pretty regularly. It comes down to being on the technical side and also being aware of the content (the more human side).”

Connect with Jake and Kyler on LinkedIn.

For more insights into SEO and marketing strategies:

To read the full transcript, click on page number 2 below.