As we shift into a more and more digitized world, it’s easy to forget that at the other side of every sales and marketing campaign, there’s a human. In light of this, Jeroen Corthout, co-founder of Salesflare, has made it his mission to provide a sales tool that not only automates processes, but also makes a genuine difference for sales teams worldwide.

To do so, Jeroen and his team have approached their content marketing strategy with empathy, focusing on the end user who is always more receptive to meaningful content. As a leading sales CRM for startups, Salesflare is a zero-input sales pipeline tool that thinks and works for its users, not the other way around—just like Salesflare’s online content. 

Jeroen joins Kyler Canastra in today’s episode to explore the success behind Salesflare and its content marketing strategy, while diving into the role empathy plays in businesses nowadays.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple or Spotify.

Rapid-fire recs  

  • Recommended reading: 
    • “Why We Sleep” by Matthew Walker. “In the first chapter, it talks about the importance of sleep, along with eating well, exercising, staying balanced… and how these things influence your productivity, mood and stability. It all starts from there, and if you don’t respect this, and you go with a work-all-day-and-night kind of philosophy, it’s not going to be sustainable. And you might work really hard for a bit, but then everything will come crashing down.”
    • “Shoe Dog: A Memoir by the Creator of Nike” by Phil Knight
  • Productivity hack: Breaking down goals and creating habits. “We tend to not reach our goals if we don’t translate them into habits. At Salesflare, we set goals, and then they become habits. And that’s what we focus on during the year—if you don’t focus on these habits, your goals are never going to happen.”

 “We live in a world where a lot of things happen at scale, especially in marketing and sales. And it’s very easy to forget who’s on the other side—people turn into numbers instead of being actual people. Just thinking beyond and going the extra mile makes a big difference. That’s not just in marketing—it’s even in sales nowadays.”

Connect with Jeroen and Kyler on LinkedIn.

For more insights into empathy in content marketing check out:

To read the full transcript, click on page number 2 below.