Podcast

Could a better social media crisis communication strategy have saved Silicon Valley Bank?

In our latest podcast interview, VeraContent's Shaheen Samavati chats with Leigh Down about the role that social media crisis communication played in the recent collapse of Silicon Valley Bank.

Podcast

Could a better social media crisis communication strategy have saved Silicon Valley Bank?

In our latest podcast interview, VeraContent's Shaheen Samavati chats with Leigh Down about the role that social media crisis communication played in the recent collapse of Silicon Valley Bank.

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Explore all articles

How to design a global social media strategy that gets results

by Ariel Craine

Your social media content needs to bridge connections across languages and regions. Wondering how? The answer lies in crafting an epic global social media strategy! Setting the right course for a…

TikTok marketing strategy: Should you go global or local?

by Bridget Langer

TikTok has become a global sensation, prompting marketers to consider weaving a TikTok marketing strategy into their overall social media game plan. But how? Is it as simple as mirroring…

Emoji localization: How to adapt to global markets

Avatar photoby Emma McTague

As a global brand, you already know you have to translate words and audio, but have you considered emoji localization? Yes, emojis may be images, but that doesn’t mean every culture sees them the…

EMEA marketing: 10 challenges facing content marketers

Avatar photoby Suze McCullagh

With Europe set for steady growth, the Middle East’s digital expansion and a record number of new start-ups in Nigeria and across Africa, it’s a good idea to start focusing on EMEA marketing if you…

Best translation management software to manage your workflow

by Ariel Craine

Translation management software (TMS) is a crucial part of the translation process for multilingual businesses. From centralizing the workflow to assisting translators, implementing a TMS into your…

Can you use English in Nordic digital marketing?

Avatar photoby Emma McTague

Nordic digital marketing is gaining traction due to the strong economies, high incomes and widespread digital adoption in Denmark, Finland, Iceland, Norway and Sweden. These countries, collectively…

Multilingual content marketing: Your essential guide

Avatar photoby The Content Mix

The internet is multilingual and multicultural, is your content marketing strategy? Developing a multilingual content marketing strategy means tapping into new market segments around the world and…

Why you need a great international social media manager

by Bridget Langer

If you're looking to strengthen your brand's global presence, then hiring an international social media manager is key. But what does an international social media manager do, and what are the…

Instagram global pages and local pages: Can it even be done?

Avatar photoby Yaritza Rodriguez

Are you thinking about expanding your brand internationally? Well, here's something to consider: creating Instagram global pages vs. local pages.  Deciding whether to stick to your main…

How to post in multiple languages on Facebook and Instagram

Avatar photoby Suze McCullagh

Posting in multiple languages on Facebook and Instagram can open up your brand to millions of new users.  According to the social media giant, local Facebook pages get as much as 50% higher…

10 best practices to improve your multilingual website SEO

by Bridget Langer

Building a multilingual online presence isn’t easy. From website translations to localizing your social media and advertising—there's a lot to consider. And when it comes to multilingual website SEO…

Can you merge Instagram accounts? A global marketer’s guide

Avatar photoby Emma McTague

Can you merge Instagram accounts? Brands often ask this question when scaling and refining their global marketing strategy, and stumble upon stray accounts from past team members or local offices.…

Explore all articles

How to design a global social media strategy that gets results

by Ariel Craine

Your social media content needs to bridge connections across languages and regions. Wondering how? The answer lies in crafting an epic global social media strategy! Setting the right course for a…

TikTok marketing strategy: Should you go global or local?

by Bridget Langer

TikTok has become a global sensation, prompting marketers to consider weaving a TikTok marketing strategy into their overall social media game plan. But how? Is it as simple as mirroring…

Emoji localization: How to adapt to global markets

Avatar photoby Emma McTague

As a global brand, you already know you have to translate words and audio, but have you considered emoji localization? Yes, emojis may be images, but that doesn’t mean every culture sees them the…

EMEA marketing: 10 challenges facing content marketers

Avatar photoby Suze McCullagh

With Europe set for steady growth, the Middle East’s digital expansion and a record number of new start-ups in Nigeria and across Africa, it’s a good idea to start focusing on EMEA marketing if you…

Best translation management software to manage your workflow

by Ariel Craine

Translation management software (TMS) is a crucial part of the translation process for multilingual businesses. From centralizing the workflow to assisting translators, implementing a TMS into your…

Can you use English in Nordic digital marketing?

Avatar photoby Emma McTague

Nordic digital marketing is gaining traction due to the strong economies, high incomes and widespread digital adoption in Denmark, Finland, Iceland, Norway and Sweden. These countries, collectively…

Multilingual content marketing: Your essential guide

Avatar photoby The Content Mix

The internet is multilingual and multicultural, is your content marketing strategy? Developing a multilingual content marketing strategy means tapping into new market segments around the world and…

Why you need a great international social media manager

by Bridget Langer

If you're looking to strengthen your brand's global presence, then hiring an international social media manager is key. But what does an international social media manager do, and what are the…

Instagram global pages and local pages: Can it even be done?

Avatar photoby Yaritza Rodriguez

Are you thinking about expanding your brand internationally? Well, here's something to consider: creating Instagram global pages vs. local pages.  Deciding whether to stick to your main…

How to post in multiple languages on Facebook and Instagram

Avatar photoby Suze McCullagh

Posting in multiple languages on Facebook and Instagram can open up your brand to millions of new users.  According to the social media giant, local Facebook pages get as much as 50% higher…

10 best practices to improve your multilingual website SEO

by Bridget Langer

Building a multilingual online presence isn’t easy. From website translations to localizing your social media and advertising—there's a lot to consider. And when it comes to multilingual website SEO…

Can you merge Instagram accounts? A global marketer’s guide

Avatar photoby Emma McTague

Can you merge Instagram accounts? Brands often ask this question when scaling and refining their global marketing strategy, and stumble upon stray accounts from past team members or local offices.…