If you're looking to launch a multilingual blog on your company’s website, then planning your content in advance isn’t optional. It’s vital. Creating a blog editorial calendar will make your online…

Creating a multilingual blog with the right SEO strategy is one of the best ways to expand your brand's reach abroad. But how do you do that while maintaining your carefully curated brand voice?…

Successful marketing comes down to one thing: understanding your consumer. This understanding is deeply rooted in knowledge of your target audience's culture, values and context. Above anything…

Do a Google search for the best content marketing tools and you’re met with what seems like a million options. It can be overwhelming to decide what’s best—after all, too many alternatives can leave…

We all know that quality is important in any job. Whether you’re writing blog posts, waiting tables or running a company, the key to success is dedicating the time and effort to complete every task…

Multilingual branding is key to how your customers perceive your brand globally. It’s important to maintain a consistent brand image across everything you do—and in every country you do it in—from…

A glocalization strategy helps give your brand a local flavor and flair when entering new markets, so that customers from different countries can better relate to your messaging, products and…

You know how to create killer content for your home market, but what about abroad? That’s where global content marketing comes in. By adapting your content strategy to new markets effectively, you…

If you're expanding your brand internationally, you'll need to hire a global marketing manager. This could mean taking on a freelancer, in-house employee or even an agency. Before you decide which…

Are you looking for a transcreation agency but don’t know where to start? When doing multilingual content marketing, you really want to make sure all your messaging is mindfully adapted for each…

When talking about marketing translation, the common phrase lost in translation couldn’t be more relevant. And it’s exactly what you want to avoid.  Crafting effective international marketing…

If your brand has an international presence, chances are you need to translate a lot of your marketing content into different languages. And that means working with specialized marketing…