The Content Mix podcast interview with VeraContent's Kyler Canastra and Louise McFetridge, head of content and digital PR Greenlight, on the importance of strong writing skills in content m

Podcast

The importance of strong writing skills in content marketing

Tune in to our podcast interview with Louise McFetridge, head of content and digital PR at Greenlight, and Kyler Canastra from VeraContent.

The Content Mix podcast interview with VeraContent's Kyler Canastra and Louise McFetridge, head of content and digital PR Greenlight, on the importance of strong writing skills in content m

Podcast

The importance of strong writing skills in content marketing

Tune in to our podcast interview with Louise McFetridge, head of content and digital PR at Greenlight, and Kyler Canastra from VeraContent.

The Global Marketer Newsletter
Get monthly updates packed with expert marketing advice. Stay informed and inspired with curated insights to help you excel in your career in international content and social media marketing.
Sign me up!
The Global Marketer Newsletter
Get monthly updates packed with expert marketing advice. Stay informed and inspired with curated insights to help you excel in your career in international content and social media marketing.
Sign me up!

Explore all articles

Conrado Lamas: Applying journalism and PR skills to the startup sphere

Avatar photoby The Content Mix

A mixture of creativity, journalism and a happy team is the combination Conrado Lamas uses to grow his startup in Barcelona, Spain. Conrado Lamas Where are you based? fBarcelona, Spain Current…

How to create authentic branded content: Lessons from The New York Times at Web Summit

by Melissa Haun

Authenticity is key to all content—especially if that content is sponsored. When working with brands, it’s vital to balance the intrinsic value of what you’re creating with the goals of your client.…

Is Web Summit worth it for content creators and marketing professionals?

by Melissa Haun

Every year, thousands of people flock to Lisbon for one of the world’s largest tech conferences: Web Summit. Representatives from global corporations, promising startups and major news outlets come…

Turn networking into your greatest professional tool with these tips and tricks

by Stephanie García

Whether you're breaking into a new industry or moving to a new city, networking is one of your greatest allies for professional growth. Yet many people still shy away from networking, as it can be…

How to be a writer on the road: Tips from a traveling freelancer

by Melissa Haun

Picture this: you’re sitting at a beachfront cafe, laptop and latte before you. Your hair is still damp from a morning surf session. You gaze out at the ocean, brainstorming for your next article.…

Is Facebook any good for B2B marketing?

by Joss Burns

I kind of fell into the world of marketing. I never studied it at university or even knew what a CTA was until a few years ago. But as a copywriter, I’ve worked with many marketing agencies and…

Melissa Lyras: Content marketing in a high-potential European startup

Avatar photoby The Content Mix

From top tips to career mistakes, Spotahome's Brand and Communications Manager provides insights on her career and content marketing in Europe. Melissa Lyras Where are you based? Madrid, Spain…

Things no one tells you about freelancing in Europe

by Haley Grant

In this article, seven professionals who are currently freelancing in Europe explain some of the obstacles they've had to overcome at the start of their careers. Myself, my colleagues, and other…

The Content Mix November 14 event details & highlights from the last one

Avatar photoby The Content Mix

We're excited to announce the date of our upcoming event on November 14th at 7pm, at VeraContent HQ! The Content Mix networking events bring together talented people from the marketing, journalism,…

Writer’s block, procrastination and burnout: Tips for times of trouble

by Haley Grant

There isn’t one writer in the world who hasn’t experienced procrastination, writer’s block and burnout. As someone who has made a career from writing all day every day, I admit to having experienced…

Team satisfaction: Creating a happy work environment for remote workers

by Haley Grant

When I first embarked on my freelance career, I hadn't given much thought to a happy work environment or what that meant to me. But by quickly encountering the good and the bad, I've discovered the…

How teaching English abroad can help you break into the content industry

by Daphne Binioris

If you’re teaching English abroad and not sure whether you’re gaining transferable skills, rest assured. You are. If you play your cards right, you can definitely leverage your experience to find a…

Explore all articles

Conrado Lamas: Applying journalism and PR skills to the startup sphere

Avatar photoby The Content Mix

A mixture of creativity, journalism and a happy team is the combination Conrado Lamas uses to grow his startup in Barcelona, Spain. Conrado Lamas Where are you based? fBarcelona, Spain Current…

How to create authentic branded content: Lessons from The New York Times at Web Summit

by Melissa Haun

Authenticity is key to all content—especially if that content is sponsored. When working with brands, it’s vital to balance the intrinsic value of what you’re creating with the goals of your client.…

Is Web Summit worth it for content creators and marketing professionals?

by Melissa Haun

Every year, thousands of people flock to Lisbon for one of the world’s largest tech conferences: Web Summit. Representatives from global corporations, promising startups and major news outlets come…

Turn networking into your greatest professional tool with these tips and tricks

by Stephanie García

Whether you're breaking into a new industry or moving to a new city, networking is one of your greatest allies for professional growth. Yet many people still shy away from networking, as it can be…

How to be a writer on the road: Tips from a traveling freelancer

by Melissa Haun

Picture this: you’re sitting at a beachfront cafe, laptop and latte before you. Your hair is still damp from a morning surf session. You gaze out at the ocean, brainstorming for your next article.…

Is Facebook any good for B2B marketing?

by Joss Burns

I kind of fell into the world of marketing. I never studied it at university or even knew what a CTA was until a few years ago. But as a copywriter, I’ve worked with many marketing agencies and…

Melissa Lyras: Content marketing in a high-potential European startup

Avatar photoby The Content Mix

From top tips to career mistakes, Spotahome's Brand and Communications Manager provides insights on her career and content marketing in Europe. Melissa Lyras Where are you based? Madrid, Spain…

Things no one tells you about freelancing in Europe

by Haley Grant

In this article, seven professionals who are currently freelancing in Europe explain some of the obstacles they've had to overcome at the start of their careers. Myself, my colleagues, and other…

The Content Mix November 14 event details & highlights from the last one

Avatar photoby The Content Mix

We're excited to announce the date of our upcoming event on November 14th at 7pm, at VeraContent HQ! The Content Mix networking events bring together talented people from the marketing, journalism,…

Writer’s block, procrastination and burnout: Tips for times of trouble

by Haley Grant

There isn’t one writer in the world who hasn’t experienced procrastination, writer’s block and burnout. As someone who has made a career from writing all day every day, I admit to having experienced…

Team satisfaction: Creating a happy work environment for remote workers

by Haley Grant

When I first embarked on my freelance career, I hadn't given much thought to a happy work environment or what that meant to me. But by quickly encountering the good and the bad, I've discovered the…

How teaching English abroad can help you break into the content industry

by Daphne Binioris

If you’re teaching English abroad and not sure whether you’re gaining transferable skills, rest assured. You are. If you play your cards right, you can definitely leverage your experience to find a…